For generations, Americans embraced the traditional dayparts of breakfast, lunch, and dinner, and quick serves fell into line with menu offerings and hours that respected the standards of the day.
In the May 2010 issue of QSR, Yum Brands CEO and chairman David Novak was selected as one of the quick-serve industry’s Top 10 Most Innovative People. Novak has been at the helm of one of the world’s largest quick-service companies for the last six years and has made broad changes at the company.
For 15 years, developers at KFC tinkered with the business formula that was established by founder Colonel Sanders, a formula that drove the chain to the top of the chicken quick-service segment: selling fried chicken. Times had changed, and the brand was attempting to respond to consumer demand for a nonfried menu option.
On February 2, 2008, Auntie Anne’s hosted Free Pretzel Day at all of its U.S. outlets. For a six-hour window, consumers could enter any Auntie Anne’s location and receive a free pretzel. The promotion had some in the quick-service industry wondering what possible benefit could come from Auntie Anne’s giving away the brand’s signature item—one that many readily purchase—for free.
For those inquisitive souls, Auntie Anne’s was armed with answers.