KFC franchise organization Harman Management of Los Altos, California, bid $80,000 for an authentic white suit once worn by KFC founder Colonel Harland Sanders. The proceeds will go to KFC's new charity: Colonel's Kids.
Ad Age magazine reports that KFC has a newly-named chief marketing officer , former T.G.I. Friday's exec John Gilbert. Gilbert replaces Terry Davenport, who will become senior vice president of new concepts.
KFC, today announced a new $200 million advertising campaign featuring
actor Jason Alexander as a "Chicken Fanatic." The first 30-second commercial will begin airing during prime time on network television on Sunday, July 29. The new tagline is: "There's Fast
Food. Then There's KFC."