Last summer, KFC changed the game for bite-sized chicken with its successful introduction of Original Recipe Bites. Barely a year later, the brand is turning up the heat with the launch of Hot Shot Bites, 100 percent whole white breast meat bites, seasoned in a hot and spicy marinade and then hand breaded in KFC’s Extra Crispy breading.
In February, Taco Bell made the long-awaited announcement that it would soon launch the Cool Ranch Doritos Locos Taco, a follow-up to 2012’s fanfare-inducing and record-shattering Doritos Locos Taco.
But it didn’t break the news through a press release or company statement. Instead, its nearly 10 million Facebook fans and close to 400,000 Twitter followers were privy to the information before any media outlet or competitor got their hands on it.
Summer is the season of blockbusters, so it’s only fitting that KFC Canada is brings its hot and spicy Zinger Double Down sandwich back to Canada for a sequel performance on June 10, 2013.
The bun-less wonder hasn’t visited Canada’s shores since March 2012 and will be available nationally at all KFC restaurants across the nation from June 10, through July 14, 2013.
In late March, KFC launched the Li’l Playground Makeover Facebook Contest and invited fans to enter to win makeovers for their local community playgrounds. Now, the winning playgrounds are on their way to getting some TLC, courtesy of KFC. The contest was launched in conjunction with the introduction of KFC’s new Li’l Bucket Kids Meals.
Henny Penny Corporation, a leading designer and manufacturer of foodservice equipment, has been named Equipment Supplier of the Year for 2012 by KFC. This is the third consecutive year that Henny Penny has earned this honor from the quick-serve giant, in recognition of the company’s superior products and service. In addition, Henny Penny was recognized as KFC’s overall Supplier of the Year for 2011.
When nearly four in five servings of fried chicken in the U.S. are served “off the bone” – strips, bites, and filets – what’s the most famous fried chicken restaurant in the world to do? For KFC, the answer was simple: Get rid of the bones.
This March, KFC introduces a meal that is sized just for its Li’ttlest fans: KFC’s Li’l Bucket Kids Meals. Packaged in a kid-friendly version of KFC’s iconic bucket, the Li’l Bucket Kids Meals come complete with a Kentucky Grilled Chicken drumstick, green beans, a GoGo squeeZ applesauce on the go, and a Capri Sun Roarin’ Water. The meal has 210 calories, 4 grams of fat, and 565 mg of sodium.
KFC South Africa launched the iconic Double Down, the first all-meat burger with no roll. This launch follows the product’s introduction in other global markets, including North America, Asia, and Australia.
The Double Down “man-meal” will be available in all of KFC’s 700 restaurants across South Africa until the end of May 2013.
The Double Down has the reputation of all meat and no frills. It consists of two Original Recipe whole chicken fillets, two slices of Cheddar cheese, and a smoked chicken slice in between, topped with the famous Colonel dressing.
KFC is pairing its modern, grown-up Bites with a classic grown-up sauce to create the Original Recipe Bites with Dipping Gravy.
“When we introduced Original Recipe Bites last year, KFC set the standard for what bite-sized chicken should be,” says Jason Marker, chief marketing officer for KFC U.S. “Pairing Original Recipe Bites with Dipping Gravy is not only an homage to Colonel Sanders and the high standards he put on gravy taste; it’s also a direct response to the thousands of ‘fanatics’ that rave about our gravy every day.”