For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a platform it hopes to make the brand’s biggest focus over the next few years—and, perhaps most noteworthy, by unleashing KFC eleven.
With everything from marketing and branding to menu development and promotions capturing the attention of quick-service brands and operators, it often seems like packaging doesn’t get its due. But as consumers become more sophisticated and discerning about where they spend their time and money, brands are discovering that packaging has the potential to be the differentiator that captures share of stomach.
Colonel Harland Sanders' commitment to helping others was legendary for the KFC brand. That’s why KFC started its Recipe for Hope program, which raises awareness, volunteerism, and funds for hunger relief. Through November 10, customers have an opportunity to donate $1 at KFC restaurants across the country to support the World Food Programme, the world’s largest humanitarian agency fighting hunger. Last year alone, WFP reached more than 97 million people in 80 countries with food assistance.
Life has never been more hectic, and today’s on-the-go consumers are hungry for a better way to snack. Today, KFC officially upgraded its snacking opportunities. Featuring a handy (and patented) container that fits in a vehicle cup holder, KFC’s Go Cup includes a choice of the brand’s signature chicken along with Seasoned Potato Wedges for just $2.49 plus tax.
Customers can choose any of these options to customize their Go Cups: a piece of Original Recipe Boneless chicken, a Chicken Little sandwich, two Extra Crispy Tenders, three Hot Wings, or four Original Recipe Bites.
Millward Brown has announced the 20 most powerful brands in China, a list dominated by U.S. brands and led by KFC. Thirteen brands on the list were American with two each from Germany and France and one from Italy. Samsung was the only Asian brand to make the list, and 11 of the 20 brands are also among the BrandZ Top100 Most Valuable Global Brands.
Last summer, KFC changed the game for bite-sized chicken with its successful introduction of Original Recipe Bites. Barely a year later, the brand is turning up the heat with the launch of Hot Shot Bites, 100 percent whole white breast meat bites, seasoned in a hot and spicy marinade and then hand breaded in KFC’s Extra Crispy breading.
In February, Taco Bell made the long-awaited announcement that it would soon launch the Cool Ranch Doritos Locos Taco, a follow-up to 2012’s fanfare-inducing and record-shattering Doritos Locos Taco.
But it didn’t break the news through a press release or company statement. Instead, its nearly 10 million Facebook fans and close to 400,000 Twitter followers were privy to the information before any media outlet or competitor got their hands on it.
Summer is the season of blockbusters, so it’s only fitting that KFC Canada is brings its hot and spicy Zinger Double Down sandwich back to Canada for a sequel performance on June 10, 2013.
The bun-less wonder hasn’t visited Canada’s shores since March 2012 and will be available nationally at all KFC restaurants across the nation from June 10, through July 14, 2013.
In late March, KFC launched the Li’l Playground Makeover Facebook Contest and invited fans to enter to win makeovers for their local community playgrounds. Now, the winning playgrounds are on their way to getting some TLC, courtesy of KFC. The contest was launched in conjunction with the introduction of KFC’s new Li’l Bucket Kids Meals.