Colonel Harland Sanders' secret recipe to a well-lived life included giving back to the community and helping those in need. This year, KFC will again honor the Colonel's legacy by raising money to feed the hungry through KFC's "Recipe for Hope," a part of Yum! Brands' annual World Hunger Relief campaign.
KFC is calling on fans to "Pass the Bucket" on Facebook this month to raise awareness and funds for World Hunger Relief. The brand has more than 5 million "likes" on its U.S. Facebook page, giving the brand plenty of potential recruits for the Colonel's fundraising army.