February 2010

In March of 2008, Subway launched a value deal nationwide that already had explosive success in a number of the chain’s South Florida stores. The introduction of the $5 footlong deal across the U.S. was intended to be an answer to the $1 value menus of industry...

In promotion of new Fiery Grilled Wings, chain is sponsoring fire hydrants and fire extinguishers in public buildings across the country.

In the aftermath of the massive earthquake that rocked Haiti on January 12, the restaurant industry has responded with various fundraising initiatives to help the devastated Caribbean island nation.

The destruction was “unimaginable,” in the words of...

January 2010

It usually takes a trade show or the threat of legislation to bring quick-service competitors together, but occasionally the industry puts business aside and rallies around a single cause. In the wake of the devastating effects of Hurricane Katrina, brands flocked to...

$5 Madden NFL Box features choice of entree, side item, and 32-ounce drink for $5.
Nautical drive thru to sail on Lake Michigan during volleyball tournament.
May's Teriyaki Chicken, a Hawaiian staple, added to Famous Bowls.
Winners of the chain's Chari-T's campaign designed shirts to benefit college scholarship fund.
KFC's efforts to create a new icon for its grilled chicken menu prompted a strong response from consumers.
Weekend promo in support of their new Fill-Up Boxes to take place in Davenport, Iowa.
Three consumer-designed'Chari-T'shirts will be sold on KFC.com in support of KFC's KFC Colonel's Scholars®.
The fried chicken chain is searching for another colonel where else? Online.
The historic national rollout of KFC's newest menu innovation means free food and healthier options for customers.
The company's new online efforts are meant to attract younger customers and revive consumer spending.
KGC offers health-conscious customers a non-fried alternative in the Colonel's kitchen.
Solar energy and a sophisticated lighting control system are among the Northampton store's many eco-friendly features.
Animal rights groups are growing in the U.S. and they're taking aim at quick-serves.
Media will get a tour of the vault at today's value menu luncheon.
KFC spots will highlight its "cook in every kitchen" philosophy to publicize its new fresh campaign.
KFC's contest challenges consumers to show their family traditions in order to win.