KFC

Top 50 Breakdown by Market Segments

The top quick-serve and fast-casual brands in the nation.

KFC Relaunches its Even-Bigger Grilled Chicken

KFC, the world’s most popular chicken restaurant chain, is relaunching Kentucky Grilled Chicken (KGC). Following its introduction in 2009, KFC’s grilled option quickly became a customer favorite while changing the quick-service restaurant landscape.

Now, KGC includes new, 20-percent-larger white meat breast pieces. They're marinated for juiciness, slow grilled, and seasoned with a secret blend of herbs and spices. With fewer calories and grams of fat and less sodium than Original Recipe, Kentucky Grilled Chicken provides a non-fried option from a brand America knows and loves.

KFC Has a New Chief ... of Chicken

KFC has selected Aaron Person as the company’s first-ever chief chicken officer, a newly created position designed to serve as spokesman for the rollout of the restaurant chain’s new Cook Certification Program.

Thousands of KFC cooks across the country will participate in this initiative as the chain works to ensure each and every restaurant location continues to maintain the quality Colonel Sanders demanded more than 70 years ago.

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

Henny Penny's a Star at KFC

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Henny Penny Corporation has been named a recipient of the YUM Brands STAR Award. Specifically, the Ohio-based foodservice equipment manufacturer has been named KFC’s U.S. Supplier of the Year for 2010.

Receiving this honor places Henny Penny in the top 3 percent of YUM’s suppliers. Through innovation and quality, the company continues to be leaders in the foodservice industry and a proud supplier partner to YUM Brands.

Interpreting the Top 100

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own.

Darren, what is the size of the fast-casual segment (2010)?

Combating the Seasonal Swing

In markets driven by tourist seasons, customers tend to dwindle to a trickle in the off-season but swarm like locusts in the peak season. Such markets force quick-serve operators to construct a strategy that ensures thriving store operations amid wild swings in demand.

Ervin Hernandez, a Miami-area marketing leader for Domino’s Pizza, says operating in a seasonal market is a numbers game. “Permanent population is a key ingredient to maintain a profitable brand,” he says. “Anything over 16,000 permanent residents should give you enough customers to sustain a profitable store.”

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

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