KFC

Signature Red and White Gets Green at New KFC

While the newest KFC in Indianapolis features the brand’s familiar red-and-white design scheme, it’s the color green that is really going to have people talking. The new KFC at 6154 North Keystone Avenue was designed with the planet in mind, and it features design advances in the areas of energy efficiency, community connections, water conservation and sensible materials. The restaurant, located across from Glendale Mall, opened for business April 26.

KFC Keeps Sunday Traditions Alive

Kentucky Fried Chicken is launching a new 10-piece 10 Buck Sunday Bucket Deal and to promote this offer, KFC is offering 11 choirs across the country $1,000 to help "keep their harmonies alive."  

Members of The St. Louis Children’s Choirs kicked off the pilot program at a KFC restaurant in St. Louis on Sunday, March 13, singing for customers and taking musical direction from a special guest conductor: the KFC Colonel.

What Went Wrong at Yum

A&W, Long John Silver’s lack of international strength didn’t align with company goals.

Back in mid-2002, optimism reigned at Tricon Global Restaurants, the predecessor to Yum! Brands.    

The Louisville, Kentucky–based company had just purchased nearly 1,000 A&W restaurants and 1,200 Long John Silver’s units for $320 million, convinced that the recognizable names and multibranding possibilities could raise average unit volumes as much as 30 percent and produce upward of $5 billion in incremental system sales alongside nearly $1 billion in additional shareholder value.

But the promise never came true.

Fast Food By Candlelight

Brands aim for a Valentine’s Day she’ll never forget.

With Super Bowl XLV in the books and the Packers heading back to Green Bay victorious, marketing directors everywhere are turning their attention to another winter milestone: Valentine’s Day.

From special products to ridiculous deliveries, a number of quick serves are rolling out promotional campaigns to drum up business for the Day of Love.

Pinkberry, the Los Angeles–based frozen yogurt concept, launched a promotion last week that offers to send a gift on behalf of one Pinkberry customer to another in the form of a “Swirly Gram.”

KFC Sauceless Wings Prompt Search for Wet-Wipe Use

The history of hot wings is saucy, stain-filled, and sticky, but KFC is rewriting history by showing you can have the taste without the mess. To showcase its sauceless, no-mess Hot Wings, the brand is kicking off 2011 with a hunt for groundbreaking thinkers to share creative, inspiring, or charitable ideas for repurposing KFC’s “leftover” wet wipes. Five finalists will be selected to produce videos that illustrate their vision, and America will have the final vote, awarding the person with the tastiest thinking a $10,000 grant for a clean start in the New Year.

The 7 Trends of 2011

You can’t afford to miss these expert predictions.

Restaurant operators have spent 2010 in wait-and-see mode. The economy seems to have survived the financial collapse of 2008—survived being used quite literally here, as in, not died—and is even slowly growing. But consumers are still pinching pennies, and staying afloat in the restaurant industry remains about as difficult as ever.

Why Chicken Really Belongs on a Stick

It’s been breaded, fried, broken into its constituent parts and pieces, and served in a bucket.

It’s been basted, grilled, broken into chunks, and layered over greens and vegetables.

It’s been dressed, pressed, formed into patties, slapped on a bun, and served as a sandwich.

And it’s been roasted, carved up, sliced, diced, and dumped in a delectable broth for use in various soups.

Wake Up Breakfast Proteins

There is an answer to the age-old question of which came first, the chicken or the egg.

It’s definitely the egg—at least when it comes to breakfast. Few morning menus are without them. But these days, chicken and another popular poultry protein, turkey, are increasingly popping up on a.m. menuboards at quick-service and fast-casual restaurants.

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