KFC

Henny Penny's a Star at KFC

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Henny Penny Corporation has been named a recipient of the YUM Brands STAR Award. Specifically, the Ohio-based foodservice equipment manufacturer has been named KFC’s U.S. Supplier of the Year for 2010.

Receiving this honor places Henny Penny in the top 3 percent of YUM’s suppliers. Through innovation and quality, the company continues to be leaders in the foodservice industry and a proud supplier partner to YUM Brands.

Interpreting the Top 100

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own.

Darren, what is the size of the fast-casual segment (2010)?

Combating the Seasonal Swing

In markets driven by tourist seasons, customers tend to dwindle to a trickle in the off-season but swarm like locusts in the peak season. Such markets force quick-serve operators to construct a strategy that ensures thriving store operations amid wild swings in demand.

Ervin Hernandez, a Miami-area marketing leader for Domino’s Pizza, says operating in a seasonal market is a numbers game. “Permanent population is a key ingredient to maintain a profitable brand,” he says. “Anything over 16,000 permanent residents should give you enough customers to sustain a profitable store.”

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

Signature Red and White Gets Green at New KFC

While the newest KFC in Indianapolis features the brand’s familiar red-and-white design scheme, it’s the color green that is really going to have people talking. The new KFC at 6154 North Keystone Avenue was designed with the planet in mind, and it features design advances in the areas of energy efficiency, community connections, water conservation and sensible materials. The restaurant, located across from Glendale Mall, opened for business April 26.

KFC Keeps Sunday Traditions Alive

Kentucky Fried Chicken is launching a new 10-piece 10 Buck Sunday Bucket Deal and to promote this offer, KFC is offering 11 choirs across the country $1,000 to help "keep their harmonies alive."  

Members of The St. Louis Children’s Choirs kicked off the pilot program at a KFC restaurant in St. Louis on Sunday, March 13, singing for customers and taking musical direction from a special guest conductor: the KFC Colonel.

What Went Wrong at Yum

A&W, Long John Silver’s lack of international strength didn’t align with company goals.

Back in mid-2002, optimism reigned at Tricon Global Restaurants, the predecessor to Yum! Brands.    

The Louisville, Kentucky–based company had just purchased nearly 1,000 A&W restaurants and 1,200 Long John Silver’s units for $320 million, convinced that the recognizable names and multibranding possibilities could raise average unit volumes as much as 30 percent and produce upward of $5 billion in incremental system sales alongside nearly $1 billion in additional shareholder value.

But the promise never came true.

Fast Food By Candlelight

Brands aim for a Valentine’s Day she’ll never forget.

With Super Bowl XLV in the books and the Packers heading back to Green Bay victorious, marketing directors everywhere are turning their attention to another winter milestone: Valentine’s Day.

From special products to ridiculous deliveries, a number of quick serves are rolling out promotional campaigns to drum up business for the Day of Love.

Pinkberry, the Los Angeles–based frozen yogurt concept, launched a promotion last week that offers to send a gift on behalf of one Pinkberry customer to another in the form of a “Swirly Gram.”

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