Restaurant operators have spent 2010 in wait-and-see mode. The economy seems to have survived the financial collapse of 2008—survived being used quite literally here, as in, not died—and is even slowly growing. But consumers are still pinching pennies, and staying afloat in the restaurant industry remains about as difficult as ever.
It’s been breaded, fried, broken into its constituent parts and pieces, and served in a bucket.
It’s been basted, grilled, broken into chunks, and layered over greens and vegetables.
It’s been dressed, pressed, formed into patties, slapped on a bun, and served as a sandwich.
And it’s been roasted, carved up, sliced, diced, and dumped in a delectable broth for use in various soups.
There is an answer to the age-old question of which came first, the chicken or the egg.
It’s definitely the egg—at least when it comes to breakfast. Few morning menus are without them. But these days, chicken and another popular poultry protein, turkey, are increasingly popping up on a.m. menuboards at quick-service and fast-casual restaurants.
KFC is taking the application process for its KFC Colonel’s Scholars program to the “Twitterverse” with a Web 2.0 spin. Through November 26, high school seniors can try to win a $20,000 Colonel’s Scholars scholarship by drafting a single tweet, 140 characters or less, including the hashtag #KFCScholar.
A recent study on the opinions of quick-serve consumers finds that price ranks surprisingly low in determining where they choose to eat, that convenience is king, and that KFC draws more health-conscious consumers than the average brand.
Conducted by CFI Group, a consultancy based in Ann Arbor, Michigan, the study surveyed 1,200 consumers who had all eaten at a quick-service establishment in the past three days. The goal was to better understand how they made a basic decision: where to eat.
Matt Loney isn’t taking anything for granted or ignoring any competitor. He insists he knows better, a product of an early professional education on the restaurant industry’s ebbs and flows.
The youthful president of Stevi B’s, an Atlanta-based pizza-buffet franchise that has earned acclaim for its specialty pizzas, Loney has witnessed grocery stores gain a larger slice of the restaurant pizzeria world’s business.