Perhaps the biggest splash so far this year in the quick-service sector came in April when KFC’s Double Down, a breadless “sandwich” that features melted cheese, bacon, and sauce between two chicken filets, made its national debut.
Nine of 10 brands studied by American Customer Satisfaction Index show an increase in satisfaction between 2009 and 2010.
Advertising Age recently ran a hilarious peek into the future called “The Most Influential Brands of 2090,” which you can read here. This got us thinking about the future of quick service and what brands in the industry might be dominant 50 years from now. With a nod to Michael Crichton’s novel Timeline for the opening conceit, here is the tongue-in-cheek guess of Greg Sanders, QSR’s associate publisher…
For generations, Americans embraced the traditional dayparts of breakfast, lunch, and dinner, and quick serves fell into line with menu offerings and hours that respected the standards of the day.