May 24, 2013

Kona Ice

Quick service brands like Chick-fil-A have invested in college sports promotions

Get in the Game

March 2013

From increased visibility to intense customer loyalty, brands and franchisees are recognizing the perks that come with college sports partnerships.

How Fast is Too Fast?

January 2013

Industry leaders balance excitement with reality when setting company growth rates.

Kona Ice Thinks Small to Achieve Big Winter Results

Kona Ice Finds Success in Franchisees and Communities

It has been a year of extraordinary expansion for one of America’s favorite franchises. Adding 180 trucks in just the past 18 months, Kona Ice is on an ascent that will continue in 2013 and beyond.

The excitement around Kona Ice stems from the brand’s entrance into top-tier U....

Don’t Let Weather Get You Down

July 2012

Eric Wright signed on with Kona Ice, a shaved-ice concept, in 2009. His Kansas City–based business is mostly mobile and outdoor-oriented, consisting of food trucks, carts, and kiosks, and has become increasingly profitable despite sometimes less-than-ideal weather conditions.

Wright...

Warmer Weather Means Warmer Sales for Kona Ice

The last month of unseasonably warm weather hasn’t just pleased outdoor enthusiasts. Some frozen-treat quick-serve operators found that the warmer weather translated into higher sales.

Shaved ice concept Kona Ice, in particular, saw revenues go up more than 50 percent in March...