Kona Ice

Don’t Let Weather Get You Down

Eric Wright signed on with Kona Ice, a shaved-ice concept, in 2009. His Kansas City–based business is mostly mobile and outdoor-oriented, consisting of food trucks, carts, and kiosks, and has become increasingly profitable despite sometimes less-than-ideal weather conditions.

Wright has focused on developing new stations that can go where his food trucks cannot, and he’s established connections with local schools and parks that ensure his warm-weather-based product is available year-round.

Warmer Weather Means Warmer Sales for Kona Ice

The last month of unseasonably warm weather hasn’t just pleased outdoor enthusiasts. Some frozen-treat quick-serve operators found that the warmer weather translated into higher sales.

Shaved ice concept Kona Ice, in particular, saw revenues go up more than 50 percent in March compared with the same month last year.

Tony Lamb, founder and president of Kona Ice, says the concept has enjoyed a significant bump in interest from potential customers this spring. The mobile concept succeeds largely by leasing trucks out to events like fundraisers, parties, and sports.