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Tops in Translation
Three ways to ensure your international concept can successfully grow in the U.S.
The 75-Year Roller Coaster
Experts say a brand must evolve with society, the marketplace, and consumers. So how has Krispy Kreme survived for 75 years by doing the exact opposite?
Refocused strategy and energy are key to reviving a faltering quick serve.
Bigger Isn’t Always Better
Toyota was caught sacrificing quality for quantity, and its troubles should be a warning sign to quick serves looking to grow.
Krispy Kreme Opens Soft Serve Location
The new location will be the first store in Winston-Salem to offer the Kool Kreme soft-serve menu.
Krispy Kreme Shatters Sales Record
Valentine's Day promotion pays off big for the struggling doughnut company.
Krispy Kreme Wears Its Heart on Its Doughnuts
In addition to heart-shaped doughnuts, Krispy Kreme will offer free greeting cards to bring in Valentine's Day business.
Doughnut Chains Catch Obama Fever
Krispy Kreme and Dunkin' Donuts will battle for doughnut lovers on January 20.
Another Quarter Loss for Krispy Kreme
The company incurred a net loss in the third quarter of $5.9 million.
Krispy Kreme Banks on Snowman Donuts
The chain debuts its Holiday Combo.
Krispy Kreme Encourages Voters
Participating Krispy Kreme stores will offer one free star-shaped doughnut to each customer wearing an "I Voted" sticker.
Krispy Kreme Expands in Arizona
For the first time in company history, the chain will open three new locations on the same day.
Krispy Kreme Reports 2Q Losses
The company lost $1.9 million in the second quarter compared to $27 million during the same time last year.
Dunkin' Donuts Moves to Krispy Kreme Hometown
As many as 15 stores are planned for Winston-Salem, North Carolina, home to Krispy Kreme's headquarters.
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