Valentine's Day promotion pays off big for the struggling doughnut company.
In addition to heart-shaped doughnuts, Krispy Kreme will offer free greeting cards to bring in Valentine's Day business.
Krispy Kreme and Dunkin' Donuts will battle for doughnut lovers on January 20.
The company incurred a net loss in the third quarter of $5.9 million.
The chain debuts its Holiday Combo.
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Participating Krispy Kreme stores will offer one free star-shaped doughnut to each customer wearing an "I Voted" sticker.
For the first time in company history, the chain will open three new locations on the same day.
The company lost $1.9 million in the second quarter compared to $27 million during the same time last year.
As many as 15 stores are planned for Winston-Salem, North Carolina, home to Krispy Kreme's headquarters.
The doughnuts are available until September 30. Beginning on October 1, they will be available only on weekends until Super Bowl Sunday.