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The 75-Year Roller Coaster
Experts say a brand must evolve with society, the marketplace, and consumers. So how has Krispy Kreme survived for 75 years by doing the exact opposite?
Refocused strategy and energy are key to reviving a faltering quick serve.
Bigger Isn’t Always Better
Toyota was caught sacrificing quality for quantity, and its troubles should be a warning sign to quick serves looking to grow.
Krispy Kreme To Open Its First Stores Outside North America
Under a new development agreement, Krispy Kreme will open 30 Stores in Australia and New Zealand...
Krispy Kreme Earnings Increases 51 percent in Fiscal 2003 1Q
CEO Scott Livengood says numbers exceeded Krispy Kreme's previous estimates for the quarter...
Krispy Kreme Awards First Franchise to Nonprofit Organization
As part of the unique partnerhsip, Krispy Kreme will retain minority ownership in the the store until the charity, Project Homestead, can buy the chain out.
Krispy Kreme Raises the Number of New Stores It Plans to Open In 2002-2003
Thanks to strong first quarter sales, Krispy Kreme now plans to open 62 new stores in fiscal year 2003. Development in five new markets is also slated to begin.
Krispy Kreme Announces Record Breaking Opening in Minneapolis
Stellar first week numbers for the Maple Grove, Minnesota, location mark the third time a new Krispy Kreme has set a first week sales record within the past six months...
Krispy Kreme Names Murphy Executive Vice President and General Counsel
New VP served as Krispy Kreme's legal counsel for 20 years...
Krispy Kreme's CEO Livengood Got a 13% Raise Last Fiscal Year
Bonuses and raise a result of significant rise in 2001 profits...
Krispy Kreme Announces South Florida Partnership
Move first major step to Krispy Kreme development in Latin America...
Krispy Kreme Announces Fourth Quarter Sales Results, ConfirmsGuidance for Upcoming Fiscal Years
Krispy Kreme announced the company's fourth-quarter sales results, confirmed guidance for fiscal years 2002 and 2003, and announced a restructuring of its mix facility financing.
Krispy Kreme Announces 2Q Results, Earnings Expectations
Krispy Kreme Doughnuts, Inc. reported August 24 financial results for the three months ended July 30, 2000, the company's second quarter of fiscal 2001.
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