June 19, 2013

Krispy Kreme

Renaissance Brand
August 2010

There was a time, not that long ago, when customers lined up in droves to get a hot Krispy Kreme glazed doughnut. People clamored to purchase franchise rights and throw open the doors as quickly as possible. Life at Krispy Kreme was looking up. 

Until...

Bigger Isn’t Always Better
July 2010

The recent debacle over Toyota’s recalls tells a cautionary tale about growth for all companies, including quick serves.

The leaders at the carmaker were accused of relentlessly pursuing market share increases at the expense of product quality. In testimony...

HSUS Pushes for Krispy Kreme to Join Cage-Free Crowd
Humane Society purchased stock in the doughnut company and discussed the cage-free option at its annual shareholder meeting.
It's Almost Summer, So How About a Doughnut?
Krispy Kreme's Lemon Cake and Lemon Kreme Pie doughnuts will run as limited-time offers through August 22.
Krispy Kreme Launches Valentine's Day Specials
Heart and chocolate doughnuts offered as a special through February 14.
Krispy Kreme to Open 35 Shanghai Units
Long-time franchisee KKD Lotte Holdings has big plans for the brand over the next five years in China.
Gift Tags, Other Holiday Offerings Back at Krispy Kreme
Customers will receive 12 gift tags, which include a coupon for one free doughnut, with purchase of a dozen doughnuts.
Five Krispy Kremes Coming to Albuquerque
Doughnut units to open in New Mexico metropolitan area in next three years.
Free Doughnuts For Service Members
Krispy Kreme is giving away doughnuts to all veterans and active military personnel on Veterans Day.
Thailand Joins List of International Krispy Kreme Locations
Doughnut company enters into franchise agreement to open 20 stores there in five years.
Krispy Kreme Factory Set to Open in Indiana
Clarksville unit, opening November 3, will create 20 jobs for the area.
Krispy Kreme Moving Another 'Neighborhood' Into Raleigh
Second Raleigh unit, a Neighborhood Shop, to open in City Plaza during festival.
Krispy Kreme Expanding in Caribbean
New franchise agreement will bring 14 Krispy Kreme units to the Dominican Republic in next five years.
Krispy Kreme Factory Opens in SC
New factory and retail store will employ 26 people in Lexington, South Carolina.
Slow Gains for Krispy Kreme in 2Q
The company still posted a loss, but significantly lower than before. Is this be the beginning of the turn around?
Krispy Kreme Moves into Turkey
New store opens on Bagdat Avenue in Istanbul.
Krispy Kreme Rolls Out Football Doughnuts
Doughnuts can be decorated in specific team colors for no additional cost.
Krispy Kreme Inks Deal with Carolina Panthers
Deal to install doughnut chain in Panthers' Charlotte stadium for next three seasons.
Free Crayons® at Krispy Kreme
West Coast Krispy Kreme stores will offer a free 4-pack of Crayola-branded drinks through July.
New Store, Menu Item for Krispy Kreme
There's big news coming out of the once-struggling doughnut quick-serve.