Krispy Kreme

Krispy Kreme Names New VP of U.S. Franchise Development

Krispy Kreme Doughnuts Inc. announced that Patricia Perry has joined the company as its new vice president of U.S. franchise development. In this role, Perry will coordinate completion of the company's domestic franchising plans and lead its domestic franchise recruiting efforts.  

Krispy Kreme Celebrates One Year of Hot Light App

This holiday season, once guests have unwrapped their latest high-tech gadget, they can treat themselves to the app that keeps on giving. In the year since its December 19, 2011, launch, more than 230,000 Krispy Kreme doughnut and coffee lovers have downloaded the free, award-winning Krispy Kreme Hot Light App.

They've also conducted more than 42 million searches for hot doughnuts and cool promotions from nearby Krispy Kreme locations.

Krispy Skremes Back Krispy Kreme Menu This Halloween

This Halloween, Krispy Kreme is bringing back its Pumpkin, Cobweb, and Halloween Sprinkle lineup of Krispy Skremes.

These doughnuts and beverages will be available through October 31 at participating Krispy Kreme U.S. and Canadian locations.  

“Scare up a dozen of these fangtastically fun and delicious treats for your next ghoulish get-together,” says Ron Rupocinksi, Krispy Kreme corporate chef. “But beware. Your guests might scream for more.”

Krispy Kreme Makes Its Way to Singapore

Krispy Kreme Doughnut Corporation announced that it has entered into an agreement with Star360 Group for the development of 15 Krispy Kreme franchise locations in Singapore over the next five years. 

Star360 Group is considered a premier lifestyle leader in Southeast Asia, operating retail outlets in Singapore, Malaysia, Indonesia, Hong Kong, Philippines, Thailand, Taiwan, and Japan.

Krispy Kreme Celebrates Nat'l Coffee Day with Free Coffee

Krispy Kreme is continuing to celebrate 75 years of its world-famous doughnuts with special treats for its fans.

On Saturday, September 29, Krispy Kreme will commemorate National Coffee Day 2012 with a free 12-ounce cup of coffee at participating Krispy Kreme U.S. and Canada locations.

No purchase is necessary.

As an added perk, fans can enter to win one of 75 coffee prize packs that include free Krispy Kreme Signature Coffee for a year, a Krispy Kreme T-shirt, and a coffee mug.  

The offer cannot be combined with any other coupons or offers. 

Krispy Kreme Gives Doughnuts to Pirate-Loving Guests

Krispy Kreme is getting in on Talk Like a Pirate Day with a tasty grub giveaway.  

On Wednesday, September 19, any buccaneer who dares to enter a participating Krispy Kreme location talking like a pirate gets one free Original Glazed doughnut.  

To the lad or lass wearing full pirate attire goes a bounty of one free dozen Original Glazed doughnuts.

To claim their loot on September 19, guests must:

· Talk like a pirate or wear an eye patch to a participating Krispy Kreme shop for one free Original Glazed doughnut.

The 75-Year Roller Coaster

It seems so simple.

Seventy-five years ago, Krispy Kreme created a product people loved. It was nothing more than a deep-fried ball of dough with a hole in the middle, but since the time when Franklin D. Roosevelt reigned in the Oval Office, Krispy Kreme has reigned over the oval offering.

Ask Krispy Kreme CEO Jim Morgan how the company stays solvent by focusing on a product as straightforward as the doughnut, and he gives a small laugh. “No one’s ever asked that question before,” he says. “That is interesting.”

Krispy Kreme Goes Long with New Football Doughnuts

Krispy Kreme customers can huddle their friends, family, and fellow football fans together for a new treat perfect for any game day or tailgating party. Krispy Kreme Football Doughnuts are available, weekends only, August 20 through February 3 at participating Krispy Kreme U.S. locations.  

“Our football doughnuts have become a crowd-pleasing favorite among fans looking for a tasty alternative to the typical game day snack,” explains Ron Rupocinski, Krispy Kreme corporate chef. “Whatever your game day plans, this simple snack without the fuss is a must.”

Tuscaloosa, AL, Krispy Kreme Re-Opens After Tornado

More than one year after the April 27, 2011, tornado destroyed its original building, Krispy Kreme re-opened its Tuscaloosa, Alabama, Doughnut Factory. 

Hundreds of doughnut fans camped out and lined up at 5 a.m. on August 21 for the grand re-opening of the Krispy Kreme Doughnut Factory in Tuscaloosa.

"We are extremely excited to bring our one-of-a-kind doughnuts and complementary beverages back to our Tuscaloosa fans," says Evan Smith, general manager and president of Smith Doughnuts, Inc., a Krispy Kreme franchisee.

Starbucks Holds $87.4M in Impact Media Value

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.