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Tops in Translation
Three ways to ensure your international concept can successfully grow in the U.S.
The 75-Year Roller Coaster
Experts say a brand must evolve with society, the marketplace, and consumers. So how has Krispy Kreme survived for 75 years by doing the exact opposite?
Refocused strategy and energy are key to reviving a faltering quick serve.
Bigger Isn’t Always Better
Toyota was caught sacrificing quality for quantity, and its troubles should be a warning sign to quick serves looking to grow.
Krispy Kreme Scares Up Some Halloween Treats
Jack-o-Lantern Doughnut, Pumpkin Spice Cake Doughnut, and the Chocolate Iced with Halloween Sprinkles Doughnut join menu for October. ...
Marketing Vet Joins Krispy Kreme as CMO
Dwayne Chambers previously held senior-level marketing positions with Fuddruckers, Sonic, and Noodles & Co. ...
Fall is Knocking on the Door at Krispy Kreme
Chain launches autumn-themed options, including the Caramel Apple Cobbler and Apple Spice Cake doughnuts. ...
First Dominican Krispy Kreme Now Open
Santo Domingo store is first of 14 the franchisee plans to open over the next five years. ...
Krispy Kreme to Release Financial Results
Management will also release its outlook for fiscal 2011 on Sept. 2, at 4:30 p.m.
HSUS Pushes for Krispy Kreme to Join Cage-Free Crowd
Humane Society purchased stock in the doughnut company and discussed the cage-free option at its annual shareholder meeting.
It's Almost Summer, So How About a Doughnut?
Krispy Kreme's Lemon Cake and Lemon Kreme Pie doughnuts will run as limited-time offers through August 22.
Krispy Kreme Launches Valentine's Day Specials
Heart and chocolate doughnuts offered as a special through February 14.
Krispy Kreme to Open 35 Shanghai Units
Long-time franchisee KKD Lotte Holdings has big plans for the brand over the next five years in China.
Gift Tags, Other Holiday Offerings Back at Krispy Kreme
Customers will receive 12 gift tags, which include a coupon for one free doughnut, with purchase of a dozen doughnuts.
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