May 24, 2012

Krystal

Experts: Energy Drinks an Untapped Growth Opportunity

Experts agreed during a QSR-hosted webinar that energy drinks offer quick-serve operators a tremendous growth opportunity that has so far been largely untapped.

Krystal Sold to Atlanta-Based Private Investment Firm

The Krystal Company announced the sale of the 80-year-old hamburger chain to Argonne Capital Group LLC, a private investment firm based in Atlanta, for an undisclosed amount. Krystal announced late last summer that it had retained Piper Jaffray & Co. to market the Chattanooga, Tennessee...

Krystal's New Combo Meals are Sweet and Spicy

Krystal Restaurants, the Southern fast food restaurant chain known for its hot, small, square Krystal burgers, has introduced two new combo meals to the menu.

For Krystal lovers with a sweet tooth, ordering three Krystals, fries, and a drink now comes with the Strawberry Shortcake dessert...

Buy a Krystal Gift Card, Get $20 in Coupons

Just in time for the holidays, Krystal, the Southern chain known for its square Krystal burgers, announced it will be giving coupon books with each $10 gift card purchase. The coupon books are valued at $20. Gift cards are currently available and the coupon books will be given away with purchase...

Be Prepared
November 2011

In late August, Hurricane Irene was churning in the Atlantic Ocean. Having already pummeled Puerto Rico, the powerful storm turned toward the U.S. East Coast, threatening much of the Mid-Atlantic region and keeping meteorologists guessing as to where exactly it might make landfall.

But...

QSR Drive-Thru Performance Study
October 2011

It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed.

It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on...

Brand Heritage, Passion Shine Through Krystal Contest

Krystal crowned three winners of its “Design a Box” contest that invited customers to conceptualize their own versions of the signature Krystal Box.

Winners of the contest, which solicited more than 4,000 box designs from customers after it launched in the fall, were unveiled...

Starbucks Twice as Good as McDonald's in Media Impact

Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the...

Krystal's Next Burger Box Could Be Designed By You

Krystal is asking its customers to flex their creative muscles by submitting designs for one of the brand’s signature packaging materials—the Krystal box that carries its burgers.

The Design-A-Box challenge, which runs through the end of January, will reward one artist with $...

Say This, Not That
October 2010

As Berry Chill founder and CEO Michael Farah implemented his plans to open the first of his three Chicago-area locations, he took a bizarre step for a business yet to open: He set up a Facebook page before ever selling its first treat.

Super Fans
June 2010

Madison, Wisconsin, TCBY franchisee Saad Khalifa is on a first-name basis with his customers, especially those who visit his frozen yogurt shop regularly.

When Steve drives an hour and 35 minutes to the Madison TCBY, Khalifa is ready with the customer’s...

Would You Drive 300 Miles for a Krystal Burger?
One of the company's newest Hall of Fame inductees does regularly. Meet the other die hard fans of the brand.
Krystal Giving Away Energy Drink
Coupons for free 20-ounce Krystal Blitz available on the company's Web site.
Krystal Promotes Energy Drink with Social Media Hunt
Scavenger hunt through company's various social media options to provide coupons for free Krystal Blitz.
Krystal Bucks Coffee Trend, Rolls Out Energy Drink
Krystal Blitz available "On the Rocks" or "Frozen."
Who Owns National Hamburger Month?
Krystal and White Castle host dueling celebrations during the month of May.
Krystal Takes on Popeyes and Church's
Krystal's latest menu introduction, the Spicy Southern Chik, is aimed directly at chicken chain customers.
Krystal To Rollout Milkshakes
Krystal's new MilkQuake milkshake line is made from real ice cream and milk and features three flavors for $2.79.
Krystal to Open New Dine-In, Drive-In, and Drive-Thru Unit
The one-of-a-kind unit will offer unique menu items and feature a full-service drive-in.
The Krystal Company Appoints James Bear as Chief Financial Officer
The Krystal Company announced today the appointment of James W. Bear as the company's vice president and chief financial officer.