Krystal’s anniversary party may be over, but the stats are showing a success for the Southern brand. On October 24, over a four-hour period, Krystal fans from Chattanooga, Tennessee, to Jacksonville, Florida, formed lines to take advantage of purchasing Krystals for just a quarter and Cheese Krystals for 30 cents. The results showed a 27 percent increase in sales over last year’s event.
Krystal joined in the celebration to honor America’s heroes on Veteran’s Day by unveiling its new partnership supporting the National Military Family Association’s Operation Purple Summer Camp Program.
On Thursday, October 24, from 7 to 11 p.m., Krystal will treat guests to its square burgers for 25 cents each and cheese Krystals for 30 cents each.
The celebration of the brand’s 81st anniversary marks a year of tremendous growth for the company. With a recent brand campaign launch and plans to have 500 stores within the next few years, the Krystal team aims to providing a unique food experience.
President and CEO Douglas R. Pendergast announced that Gary Clough has been named chief operating officer of The Krystal Company. Clough joins one of the South’s best-known brands after serving as senior vice president of operations for the South region with Arby’s. In that position, Clough had oversight of 380 company-owned and 540 franchised restaurants, which made up approximately one third of the Arby’s system. He was responsible for 14 senior directors, 51 area managers, and 10 franchise training leaders.
When it comes to business, everyone wants to be in the middle of the action, which is why quick-serve brands like Shake Shack, Fatburger, and McDonald's establish their corporate headquarters in big cities like New York, Los Angeles, and Chicago, respectively.
Since the advent of the modern quick-service drive thru—some would say in the early 1970s, though the idea of a pick-up window has been around for much longer—operators have tinkered with the nuts and bolts to create a drive thru that is as fast, efficient, and pleasant as possible. Innovations throughout the years, from wireless headsets and order-confirmation boards to dual lanes and pre-sell signage, have created a better drive thru capable of handling the 60–70 percent of business that now loops the exterior of most quick-service restaurants.
Krystal announced a new promotion that suits families on the go. For a limited time, guests can enjoy ten steamy hot Krystals for just $5.99. The amount is designed for sharing while on your way to after school activities.
As “America’s Team”, the Atlanta Braves continue their way to a championship, and Krystal Lovers have double the reason to celebrate. Krystal has partnered with the Atlanta Braves Baseball Organization to offer the “Braves Bundle”: two free Krystals with the purchase of fries to every customer who visits their restaurants the day after a Braves victory.
As the country celebrated Independence Day, Krystal honored a Marine who came all the way from Afghanistan to get her Krystal craving filled. U.S. Marine Corps Cpl. Kayla Buck returned to Jacksonville after overseas deployment and posted on the company’s Facebook page that she couldn’t wait to enjoy some Krystals.
The year was 1969. Richard Nixon was President, ‘Easy Rider’ was drawing people to the movies, and Nabsico introduced a small peanut shaped cookie that remains a favorite memory from many childhoods.