Krystal Cruiser Comes to the Rescue in Georgia

Within hours of hearing about tornadoes touching down in Adairsville, Georgia, Krystal leaders were hard at work on a plan to deploy the Krystal Cruiser to provide food to first responders. 

After learning about the devastation to one of the communities it serves, the team quickly made provisions to have Krystals, fries, and bottled water available for first responders who would be busy for days with initial clean up efforts.

Krystal Offers Guests More Bang for Their Quarter

The Krystal Company will celebrate everyone who’s ever enjoyed the iconic burger and every one of its 6,000 employees.

All of Krystal’s 350 restaurants will treat its guests to its signature products, Krystals, for just 25 cents a piece (limit of 6) on “Krystals for a Quarter” day on October 24.

The 25-cent Krystals deal will take place from 11 a.m.–1 p.m., and CEO Doug Pendergast will be at the Krystal restaurant in Buckhead, Georgia, to greet customers and work the lunch rush.

Krystal Flies South

Move to Atlanta will allow support team to be physically present in the field.

Krystal has been based in Chattanooga, Tennessee, since its founding in 1932.
The original Krystal store in Chattanooga, 1932. Krystal

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Brand heritage is important, but Krystal president and CEO Doug Pendergast was thinking about practicality when he decided earlier this month to move the hamburger chain’s headquarters from Chattanooga, Tennessee, to Atlanta.

The move, which is scheduled to take place by early 2013, is part of a strategy to redefine the Krystal corporate office as a restaurant support center. It will also help improve the performance of existing stores and facilitate future store growth, Pendergast says.

Krystal to Relocate Headquarters to Atlanta in 2013

As part of its strategic game plan, The Krystal Company announced that it will relocate its corporate office, called the Restaurant Support Center (RSC), from its current location in Chattanooga, Tennessee, to a new location in North Atlanta in early 2013. 

The move will allow the company to deliver support to its 350 restaurants more efficiently and effectively from Atlanta’s central location, particularly with its high concentration of restaurants in and around the Atlanta area. 

2012 QSR Drive-Thru Study

How the best drive-thru operations in the industry make the wheels go ’round.

Taco Bell has the second fastest drive thru in quick service.

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.

Krystal Teams Up with PeopleMatter for Hiring Platform

The Krystal Company—a fast-food icon famous for its small, square hamburgers and big-taste menu items—and PeopleMatter, the only comprehensive talent management solution designed specifically for the service industry, have joined forces to simplify Krystal’s human resource processes.

PeopleMatter HIRE, a flexible, automated hiring system, will be used in 213 locations. HIRE simplifies hiring tasks, such as applicant tracking, onboarding, and electronic I-9 verification.