Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the study, which is produced by QSR magazine and Insula Research, begins in May.

Experts: Energy Drinks an Untapped Growth Opportunity

Experts agreed during a QSR-hosted webinar that energy drinks offer quick-serve operators a tremendous growth opportunity that has so far been largely untapped.

Krystal Sold to Atlanta-Based Private Investment Firm

The Krystal Company announced the sale of the 80-year-old hamburger chain to Argonne Capital Group LLC, a private investment firm based in Atlanta, for an undisclosed amount. Krystal announced late last summer that it had retained Piper Jaffray & Co. to market the Chattanooga, Tennessee–based chain for a potential sale.

Krystal's New Combo Meals are Sweet and Spicy

Krystal Restaurants, the Southern fast food restaurant chain known for its hot, small, square Krystal burgers, has introduced two new combo meals to the menu.

For Krystal lovers with a sweet tooth, ordering three Krystals, fries, and a drink now comes with the Strawberry Shortcake dessert, which was just introduced to the menu last summer.

And sports fans can enjoy the Tailgater Combo that includes 12 Krystals, 20 wings, two fries, and two drinks.

Buy a Krystal Gift Card, Get $20 in Coupons

Just in time for the holidays, Krystal, the Southern chain known for its square Krystal burgers, announced it will be giving coupon books with each $10 gift card purchase. The coupon books are valued at $20. Gift cards are currently available and the coupon books will be given away with purchase from Nov. 21 through Dec. 18.

Be Prepared

In late August, Hurricane Irene was churning in the Atlantic Ocean. Having already pummeled Puerto Rico, the powerful storm turned toward the U.S. East Coast, threatening much of the Mid-Atlantic region and keeping meteorologists guessing as to where exactly it might make landfall.

But Irene scared more than just weathermen and beach vacationers; quick-serve executives were also keeping a close eye on the storm’s path to gauge which of their stores could be impacted, and how much of a disruption it would create in their supply chains.

QSR Drive-Thru Performance Study

How does your brand stack up to the seven best drive-thru chains in the nation?

It’s true that different brands excel at different things, be it in the area of nutritional offerings, customer service, or speed.

It’s true, too, with drive-thru service; some brands perform better than the rest. And this year the QSR Drive-Thru Performance Study focuses on seven brands as a benchmark group that have consistently, year after year, risen to the top of the heap in drive-thru performance.

Drive-thru performance was first studied in 1998 to gauge the speed and accuracy of fast feeders and encourage the industry to improve its service. And improve it did:

Krystal Explores Possible Sale

The Krystal Company today announced that it is exploring a possible sale of the company.

It operates 364 company-owned and franchised restaurants in 11 states across the Southeast.

Piper Jaffray Companies, a middle-market investment bank, has been engaged to assist in the process.

“Having seen the company through significant growth since 1997, the board feels that now is the appropriate time to seek a new investor to help take the company to the next level,” says Fred Exum, president and CEO of the Krystal Company.

Brand Heritage, Passion Shine Through Krystal Contest

Krystal crowned three winners of its “Design a Box” contest that invited customers to conceptualize their own versions of the signature Krystal Box.

Winners of the contest, which solicited more than 4,000 box designs from customers after it launched in the fall, were unveiled on Wednesday.

Krystal vice president of marketing Brad Wahl says the promotion was a “huge success,” and that it was like “a focus group for the brand.”