Krystal

Krystal Explores Possible Sale

The Krystal Company today announced that it is exploring a possible sale of the company.

It operates 364 company-owned and franchised restaurants in 11 states across the Southeast.

Piper Jaffray Companies, a middle-market investment bank, has been engaged to assist in the process.

“Having seen the company through significant growth since 1997, the board feels that now is the appropriate time to seek a new investor to help take the company to the next level,” says Fred Exum, president and CEO of the Krystal Company.

Brand Heritage, Passion Shine Through Krystal Contest

Krystal crowned three winners of its “Design a Box” contest that invited customers to conceptualize their own versions of the signature Krystal Box.

Winners of the contest, which solicited more than 4,000 box designs from customers after it launched in the fall, were unveiled on Wednesday.

Krystal vice president of marketing Brad Wahl says the promotion was a “huge success,” and that it was like “a focus group for the brand.”

Starbucks Twice as Good as McDonald's in Media Impact

Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the totals of second and third place brands McDonald’s and Burger King.

Krystal's Next Burger Box Could Be Designed By You

Krystal is asking its customers to flex their creative muscles by submitting designs for one of the brand’s signature packaging materials—the Krystal box that carries its burgers.

The Design-A-Box challenge, which runs through the end of January, will reward one artist with $10,000 and the opportunity to have their design splashed across Krystal boxes system-wide.

Say This, Not That

As Berry Chill founder and CEO Michael Farah implemented his plans to open the first of his three Chicago-area locations, he took a bizarre step for a business yet to open: He set up a Facebook page before ever selling its first treat.

“I wanted to build buzz on the brand,” he says. “I wanted to target a younger audience, and Facebook was an easy way to find our customer base.” His friends initially comprised the majority of his fans, but thanks to strong word-of-mouth, the Berry Chill page had 500 fans before the grand opening. 

Super Fans

Madison, Wisconsin, TCBY franchisee Saad Khalifa is on a first-name basis with his customers, especially those who visit his frozen yogurt shop regularly.

When Steve drives an hour and 35 minutes to the Madison TCBY, Khalifa is ready with the customer’s consistent order of two pies and about 10-12 quarts of ice cream. “And that’s just like clockwork every week,” Khalifa says. “He’ll call in two days ahead and we’ll get everything ready for him.”

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