Today La Boulange opened the doors to its first restaurant outside of its hometown San Francisco, bringing a new, all-day concept to the Los Angeles dining scene. Inspired by La Boulange’s rustic bakery and café roots, the new all-day menu offers breakfast, lunch, and dinner, bringing the same passion and commitment to serving authentic food paired with an upscale, yet approachable, vibe and atmosphere customers can enjoy throughout the day.
Baked goods have been a staple in the quick-serve industry for decades, but innovation in the space has boomed as several operators step up their a.m. offerings to compete in that increasingly lucrative daypart.
Coffee concepts are a natural fit for baked goods. In addition to a morning cup of java, many customers anticipate a variety of baked breakfast items behind the bakery glass case, from syrupy sweet cinnamon rolls to savory crusted quiche.
As smartphone use continues to rapidly increase, quick-service operators are turning to startup companies to develop mobile ordering applications.
Earlier this week, San Francisco–based La Boulange Café & Bakery announced the launch of its new mobile ordering app created exclusively by the online ordering company OLO.
Responding to customer demand for more wholesome and delicious food options, Starbucks Coffee Company announced that it has entered into a definitive agreement to acquire San Francisco–based Bay Bread LLC and its La Boulange bakery brand, as well as to hire renowned French baker Pascal Rigo.