La Madeleine

Top Menuboard Strategies

When the federal menu-labeling law goes into effect this year, restaurants with 20 or more locations will need to provide calorie counts on menus and menuboards. Experts say the calorie shuffle presents a good opportunity for restaurants to reevaluate their menu strategy and menuboard design, two elements that, if done right, should soften any blow from the labeling mandate.

Some operators are uncertain of the consequences of the menu-labeling law. Many fear that customers, when presented with a 900-calorie sandwich on the menu, might suddenly lose their appetite for fast food.

La Madeleine Sweetens the Holiday Season

Enjoy the sweeter side of the holidays with la Madeleine’s French-inspired desserts. Baked fresh at each la Madeleine Country French Café, these holiday sweets are the perfect grand finale to any holiday party, family dinner, or la Madeleine dining experience. Specialties from la Madeleine are available through Jan. 2, 2012.

Holiday Mini Desserts – Enjoy a taste of the holidays with la Madeleine’s holiday minis. Bite-sized treats include Peppermint Mocha Parfait, Chocolate-Dipped Macaroons, and Gingerbread Crème Brule. They are priced at $1.79 each.

Phil Costner Named President of La Madeleine

La Madeleine Country French Café announced that Phil Costner was named president and chief operating officer. In his new role, Costner will be responsible for the strategic direction and operations of la Madeleine, while also continuing to oversee the culinary, marketing, and purchasing functions for the 60-unit bakery-café chain.

“I am honored to have the opportunity to lead la Madeleine into its next stage of opportunity and growth, and am excited to be charged with further elevating and expanding the brand across North America,” Costner says.

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