Dallas-based advertising agency LOOMIS will help build momentum as the chain enters expansion phase.
La Madeleine will celebrate the first day of summer by giving out free iced tea on June 21.
La Madeleine welcomes the summer season with its new salade offerings, the Shrimp Salade Dijonnaise and the Citrus Bacon Salade.
New Technomic report shows that system-wide sales for bakery cafe segment of restaurant industry were up 12 percent in 2008.
Houston-based bakery focuses on expanding along Gulf Coast.
DMX will provide foreground music in the bakery and dining areas at the French cafe's 60-plus North American locations.
Beginning June 6, la Madeleine will offter Crème Glacé drinks in five flavors, as well as Liberty Tarts.
Bakery-cafe concept la Madeleine announced today that CEO Wally Doolin will be leaving the company effective November 1, 2004, to accept the chairman and CEO appointments with casual Italian chain Buca, Inc.