Lime Fresh

The Great Spin-Off

The seasoning of the food, impeccable service, crisp table linens—every detail counts in fine dining, as chefs and managers seek to create a memorable experience alongside a savory meal.

That same strategy is now playing out in the quick-serve arena, where fine-dining operators are increasingly creating fast-casual sister concepts to their white-tablecloth businesses.

A CEO's Mission Sets Pace for Entire Brand

As another year draws to a close, it’s natural for business leaders to reflect upon the past 12 months even as they look forward to the coming year. In fact, experts say, the transition from one year to another is the perfect time to reevaluate your brand and, if necessary, redevelop its strategic plan.

And for many, the company’s mission statement is the best place to start with any new brand strategy.