Lion's Choice

Lion's Choice Welcomes New Director of Marketing

Lion’s Choice, the Saint Louis-based quick-service restaurant chain, has hired Joe Buttice as the company’s new director of marketing. Buttice joins Lion’s Choice from Anheuser-Busch, where he held a variety of positions since 1998. Buttice spent the past two years as brand manager for Bud Light Lime and Bud Light Lime-A-Rita.

In his new position with Lion’s Choice, Buttice will be responsible for all aspects of marketing including advertising, media, and promotions for the 23-unit restaurant chain.

Changing Hands, Keeping Fans

When Marvin Gibbs decided that he wanted to sell the quick-service chain he started 45 years ago, he knew he had to sell it to someone that understood the business. His St. Louis–based company, Lion’s Choice, a roast beef chain with 15 company stores and eight franchise locations, has a consumer following that loves the brand as it is.

He needed a buyer and a new president that would preserve the company’s core values while moving it forward.

How to Attract Top-Shelf Employees

It’s no secret that employee turnover in the foodservice industry is one of the highest in the labor force. But while many quick-serve operators view high turnover as an inevitable part of business, some brands are offering employee-focused benefits to reposition their concepts as long-term career options instead of the site of dead-end jobs.

Experts say positioning quick-service jobs like this is a smart move as the economy slowly strengthens and the workforce becomes more competitive.

What’s Next for Health Care?

Industry scrambles to understand health care after Supreme Court upholds law.

Lion's Choice employees enjoy a range of health benefits.
Lion's Choice employees enjoy a range of health benefits.

The dust has settled on the Supreme Court’s decision in the Patient Protection and Affordable Care Act (PPACA), and operators have had time to digest the upholding of President Obama’s health care reform. Many of them, though, are still trying to figure out what happens next and how the new health care model will affect their businesses.

While the National Restaurant Association (NRA) and a number of state restaurant associations oppose the law and are working toward a full repeal, some say a forward-looking approach is necessary.