Liquid Nutrition

Liquid Nutrition Juices Up 10 More Stores in Quebec

Liquid Nutrition Group Inc. announced today a major franchise deal in Quebec that will more than double the number of Liquid Nutrition stores in the Province. Ten new retail locations are scheduled to open throughout Quebec beginning in the spring 2012. 

Read QSR’s story about Liquid Nutrition and athlete partnerships.

“This deal will see Liquid Nutrition expand from its roots in Montreal to the rest of the Province,” says Glenn Young, president, Liquid Nutrition Group Inc. 

Professional Athletes Key to Liquid Nutrition's Growth

Several established restaurant chains have brought on professional athletes as franchisees in recent years, but one upstart quick serve is taking the athlete partnership to the next level.

Liquid Nutrition, a Montreal-based health-food-and-beverage concept that plans to debut in the U.S. later this year, counts six professional athletes among its equity-owning business partners. The company also partnered as a charter member with the Professional Athlete Franchise Initiative (PAFI) this week to boost athlete participation in the franchise industry.