May 19, 2013

Long John Silver's

Long John Silver's Names Chief Food Innovation Officer
Fresh seafood from Alaska gives operators a sustainability story to promote.
The Story of the Sea
April 2013

Customers are increasingly interested in the story behind their food. That’s good news for the seafood industry.
McDonald's Has Best Service, Value, Consumers Say
UFPC Renames Contracter Connection Division

Dale Holden, senior vice president of Unified Foodservice Purchasing Co-op (UFPC), announced that UFPC Contractor Connection, a value-added services program for restaurant owners since 2009, will be renamed UFPC Facilities Connection.

UFPC Contractor Connection, a construction products...

Yum! Sells A&W, Long John Silver's

Yum! Brands signed definitive agreements to sell Long John Silver’s, Inc. and A&W Restaurants, Inc. to two separate buyers led by key franchisee leaders. Both sales are subject to customary closing conditions.

Top 50 Breakdown by Market Segments
August 2011

What Went Wrong at Yum

Back in mid-2002, optimism reigned at Tricon Global Restaurants, the predecessor to Yum! Brands.    

The Louisville, Kentucky–based company had just purchased nearly 1,000 A&W restaurants and 1,200 Long John Silver’s units for $320 million, convinced that...

Long John Silver's Works on Fish-Speak, Preps for Lent

Leading into a time of year when seafood consumption increases, Long John Silver’s will let the nation know, “We Speak Fish,” imparting a new message to herald the brand’s evolution as a leader in quality seafood. Whether it’s a traditional seafood dish or a twist...

Yum! to Sell Long John Silver’s, A&W

Yum! Brands Inc. announced its plans to place its Long John Silver’s and A&W All-American Food Restaurants for sale, and has begun a process to identify a buyer. The company is sharpening its long-term growth focus on building leading brands in every significant category in China,...

Family Matters at Long John Silver’s
The $10 Family Pack is a throwback to America’s traditional family dinner.
The Fourth and Fifth Dayparts
June 2010

For generations, Americans embraced the traditional dayparts of breakfast, lunch, and dinner, and quick serves fell into line with menu offerings and hours that respected the standards of the day.

Why the Customer is So Important to David Novak
May 2010

In the May 2010 issue of QSR, Yum Brands CEO and chairman David Novak was selected as one of the quick-serve industry’s Top 10 Most Innovative People. Novak has been at the helm of one of the world’s largest quick-service companies for the last six years and has made broad...

Spin & Win for Some Free Pollock from LJS
Long John Silver's gives customers a chance to win $20,000 and coupon for free Crispy Breaded Pollock.
Hunger for Change
January 2010

It usually takes a trade show or the threat of legislation to bring quick-service competitors together, but occasionally the industry puts business aside and rallies around a single cause. In the wake of the devastating effects of Hurricane Katrina, brands flocked to...

Long John Silver's Lands Spot on Franchise Registry
Listing on SBA Franchise Registry to help process for new and existing franchisees to obtain loans.
Long John Silver's Roll Out Fish Tacos
The seafood restaurant chain will give away free fish tacos as a roll-out promotion.
Long John Silver's Reverses Time-Honored Tradition
The fast-food chain is looking to get into the Mardi Gras action on Feb. 24.
Long John Silver's Adds Three Entrees
Each of the Freshside Grille offerings has 10 or fewer grams of fat, zero trans fats, and no more than 150 calories.
Yum! Voluntarily Posts Calorie Counts
All five brands in the company will begin the menuboard changes this year in company-owned stores and will finish by the end of 2010.
Yum! Recognizes Top Suppliers
Yum! Brands and the Unified Foodservice Purchasing Co-op recently hosted their ninth annual STAR Awards gala to honor top suppliers to the system.
Long John Silver's Chooses Pepsi
Long John Silver's has begun converting its more than 500 company-owned restaurants to serve PepsiCo products. Conversions began in July and should be completed by the end of August.
Yum! Honored for Diversity
Yum! Brands, Inc., parent company of A&W, KFC, Long John Silver's, Pizza Hut, and Taco Bell, has been named one of BLACK ENTERPRISE Magazine's "40 Best Companies for Diversity."
Long John Silver's Debuts Parmesan Crusted Fish Bites
Long John Silver's has introduced new Parmesan Crusted Fish Bites, bites of Alaskan white fish, surrounded by a breading with real Parmesan.