Long John Silver's

Trans Fats Walk the Plank at Long John Silver’s

Long John Silver’s announced its entire menu of fish, chicken, sides, and desserts now boasts zero grams of trans fat. Today’s announcement follows an LJS pledge last August to transition all of its U.S. restaurants to trans fat–free cooking oil by the end of 2013. The company changed its cooking oil to 100 percent soybean oil and made other menu adjustments to remove trans fat from its entire menu.

Long John Silver’s Debuts Dippin’ Fish Strips

Long John Silver’s introduced Dippin’ Fish Strips, a new, more portable way to enjoy the classic batter-dipped goodness of Long John Silver’s fish. Dippin’ Fish Strips come shortly after the September 2013 launch of Ciabatta Jack Sandwiches, premium fish and chicken sandwiches served on warm ciabatta bread.

Just Desserts

Baked desserts aren’t always at the forefront of customers’ dining decisions, but that doesn’t mean they need to be an afterthought. Cookies, cakes, pies, and other sweets have made their way onto menus of all types of limited-service restaurants, giving operators additional sales opportunities during lunch, dinner, and, increasingly, snacking periods.

Long John Silver’s Welcomes Brian Scantland

Long John Silver’s, the largest quick service seafood company, has named Brian Scantland its vice president of planning and performance improvement. Scantland will report to chief executive officer, Mike Kern. 

Scantland brings 13 years of experience in restaurant and retail industries to Long John Silver’s, previously serving as the senior director of innovation for Yum! Brands, as well as founding Louisville-based consulting firm, Novanas Group LLC.

Scantland most recently served as the senior director of fresh food transformation at 7-Eleven Inc. in Dallas, Texas.

Long John Silver’s Sweetens Up October Campaign

Long John Silver’s, the world’s largest quick-service seafood company, introduced a month-long campaign to raise money for Children’s Miracle Network Hospitals (CMNH), the restaurant’s national charity partner. Customers can donate to the cause during the entire month of October at any Long John Silver’s location. In honor of National Dessert Day on October 14, customers who make at a minimum $1 donation will receive a free slice of pie.

Long John Silver’s Gets on Board with Pirate Day

Ahoy, maties!” Louisville-based Long John Silver’s seafood restaurants will celebrate International Talk Like a Pirate Day on Thursday, September 19, by offering a free piece of fish to all “land lubbers” who are willing to “shiver me timbers” or “walk the plank” – in other words, talk like a pirate!

 

Long John Silver’s Serves Up New Ciabatta Sandwich

Long John Silver’s, the world’s largest quick service seafood company, announced the September 3 launch of the Ciabatta Jack Sandwich; an artisan sandwich served on warmed Ciabatta bread with Long John Silver’s batter-dipped fish or chicken.

 

Long John Silver’s Makes the Switch to Trans Fat–Free Oils

Long John Silver’s announced that the seafood chain has begun switching all U.S. restaurants to trans fat–free cooking oil. Long John Silver’s restaurants in states or cities with trans fat–free laws converted several years ago, and the remainder will be fully trans fat free by the end of this year.

Next month, Long John Silver’s restaurants that are transitioning will begin using trans fat–free cooking oil for non-batter-dipped products. This includes french fries, hushpuppies, clams, crab cakes, catfish, and all breaded seafood products.

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