Long John Silver's

Long John Silver's Reintroduces a Crowd Favorite

 Long John Silver’s, a quick service seafood company, is bringing back the restaurant’s classic tartar sauce this summer.

“After introducing a new tartar sauce recipe to Long John Silver’s locations around the country, some of our customers told us they missed the original recipe,” says Charles St. Clair, Chief Marketing Officer, Long John Silver’s. “When our customers speak, we listen. That is why we are proud to announce the homecoming of our classic tartar sauce recipe during the summer of 2013.”

Long John Silver's Names Chief Food Innovation Officer

Long John Silver’s, the world’s largest quick service seafood company, has named Marie Zhang as chief food innovation officer.  Zhang will be responsible for menu innovation, new product development, commercialization, food safety, product quality, and management of the company’s supply chain.

The Story of the Sea

Customers are increasingly interested in the story behind their food. That’s good news for the seafood industry.

The fish used for McDonald’s Fish McBites and Filet-O-Fish sandwich is not local. Nor is the product used for Long John Silver’s Whitefish Fillet. Same goes for Wendy’s Premium Fish Fillet Sandwich, Jack in the Box’s Fish Sandwich, and Quiznos’ Lobster and Seafood Salad.

Not local, that is, unless the consumer lives in a place where the sun might not come up until 9:30 a.m., depending on the time of year. A place where even Subway and Starbucks have not ventured. A place at the edge of the world.

UFPC Renames Contracter Connection Division

Dale Holden, senior vice president of Unified Foodservice Purchasing Co-op (UFPC), announced that UFPC Contractor Connection, a value-added services program for restaurant owners since 2009, will be renamed UFPC Facilities Connection.

UFPC Contractor Connection, a construction products and services business, has been a strategic partner of UFPC Equipment Sales since its initial inception in 2009.

McDonald's Has Best Service, Value, Consumers Say

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent).

Great-tasting food is only the eighth-most important factor in driving loyalty in this segment.

Top 50 Breakdown by Market Segments

The top quick-serve and fast-casual brands in the nation.

What Went Wrong at Yum

A&W, Long John Silver’s lack of international strength didn’t align with company goals.

Back in mid-2002, optimism reigned at Tricon Global Restaurants, the predecessor to Yum! Brands.    

The Louisville, Kentucky–based company had just purchased nearly 1,000 A&W restaurants and 1,200 Long John Silver’s units for $320 million, convinced that the recognizable names and multibranding possibilities could raise average unit volumes as much as 30 percent and produce upward of $5 billion in incremental system sales alongside nearly $1 billion in additional shareholder value.

But the promise never came true.

Long John Silver's Works on Fish-Speak, Preps for Lent

Leading into a time of year when seafood consumption increases, Long John Silver’s will let the nation know, “We Speak Fish,” imparting a new message to herald the brand’s evolution as a leader in quality seafood. Whether it’s a traditional seafood dish or a twist on the classics, Long John Silver’s offers the full seafood experience at a fraction of the cost during Lent and year-round.

Yum! to Sell Long John Silver’s, A&W

Yum! Brands Inc. announced its plans to place its Long John Silver’s and A&W All-American Food Restaurants for sale, and has begun a process to identify a buyer. The company is sharpening its long-term growth focus on building leading brands in every significant category in China, driving aggressive international expansion, and improving its U.S. brand positions by building new dayparts and sales layers at Taco Bell, Pizza Hut, and KFC.

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