Long John Silver's

Long John Silver's

industry headlines

Long John Silver's Promotion Really Out There

2004-01-19 Long John Silver's has announced that it will give America free Giant Shrimp if NASA's Mars Exploration Rover project finds conclusive evidence of an ocean on Mars.

Yum! Brands Names Davis New President and Chief Operating Officer of Long John Silver's

2002-12-09 Steve Davis moves from Pizza Hut to replace the outgoing Ron Powell.

Tricon Completes Acquisition of Long John Silver's and A & W

2002-05-08 Tricon plans to use its two new brands to augment its co-branding opportunities...

Customers Line the Streets for Missouri's First Long John Silver's/Conoco Gas Store

2002-04-24 On the first day of business, the new co-branded Long John Silver's served over 300 orders to customers who waited in line for up to 20 minutes to be served.

Long John Silver's Introduces New Restaurant Design

2001-05-15 Long John Silver's (LJS) announces the introduction of a new restaurant design that can be applied to each of LJS' restaurant concepts.

C-Store Long John Silver's Excels

2000-12-02 Hooper Oil Company, a petroleum product distributor for Exxon Oil and Kwik Stop convenience stores, recently set record sales for Long John Silver's in a non-traditional facility.

Long John Silver's to Double Presence in Texas

2000-10-17 Long John Silver's Restaurants, Inc., announced plans to double its number of restaurants in Texas from 180 restaurants.

Long John Silver's Concept Popular with Hispanics

2000-07-20 Long John Silver's Restaurants, Inc. is experiencing increasing popularity among Hispanic Americans as well as success with gas and convenience stores.

Long John Silver's/A&W Plan 300 More Co-Brand Units

2000-06-28 Long John Silver's Restaurants(LJS) and A&W Restaurants unofficially opened co-brand units in Toccoa, GA, near Greenville, SC and East Ridge, TN, near Chattanooga, to major sales increases and will continue to open at least 300 more co-brand units.

Long John's Chooses Agency

2000-05-12 Long John Silver's has awarded it's $40 million advertising account to Minneapolis-based Fallon McElligott. The firms responsibilities to the seafood giant will include offline advertising, media planning, and collateral.