They’re made with just flour and water, but mixing these simple ingredients has created one of the world’s most popular foods. Noodles, from Italian pasta to all-American macaroni and cheese, and from Asian wheat or rice flour versions to those used for chicken noodle soup, are on the menus at about half of American limited-service restaurants.
Consumers increasingly look to cash in on loyalty programs, and a new report from business strategy adviser Boston Consulting Group (BCG) shows that savvy quick serves can capitalize on a data-collection strategy to ensure loyalty success.
“If you are a quick serve and don’t have [a loyalty program], you’re going to be at a competitive disadvantage,” says Dylan Bolden, a partner with BCG and co-author of the report.
The saying goes that history repeats itself. That might be the case today in the limited-service restaurant industry, as one of the world’s oldest foods, street food, has again risen to prominence in the U.S., with everything from Vietnamese banh mi sandwiches to Italian piadas finding success among American consumers.
Mama Fu’s Asian House, a fast casual Asian concept, will be releasing its newest Black Market Menu on April 7, 2014 at select locations.
Mama Fu’s Asian House partnered with Punchh Mobile CRM to develop its own app in order to directly drive consumer interaction and loyalty.
Guests of Mama Fu’s Asian House will have the chance to ring in the 2014 Lunar New Year as the fast-casual Asian restaurant concept kicks-off the Year of the Horse with affordable and healthy dining options for the entire family.
Beginning Monday, January 27, Mama Fu’s will offer half-priced entrées and kids’ meals with the purchase of a beverage to dine-in customers at all locations. The offer is not valid with other offers and ends Wednesday, January 29.
In an effort to make its food more accessible for customers, Mama Fu’s Asian House is rolling out a new prototype focusing exclusively on takeout, delivery, and catering.
Randy Murphy, CEO of Mama Fu’s Asian House, says the difficulty in finding the perfect 3,000-square-foot retail box or end cap with high visibility is slowing down expansion.
As the growth of the fast-casual Asian segment continues to gain popularity throughout the country, Mama Fu’s is feeding consumer demand for Asian cuisine with its expansion into the Midwest, opening the first Mama Fu’s location in Ohio on December 13.
With 16 locations throughout Arkansas, Florida, North Carolina, and Texas, Mama Fu’s is opening the first of two Ohio locations this month.
As the national growth of the fast-casual Asian food segment continues to sizzle, Mama Fu’s Asian House is feeding the demand in Houston with 18 openings in the next 10 years, the first of which will open on November 20 at 1574 West Gray St.
Launching into an industry category typically dominated by pizza and wings, Mama Fu’s will roll out a new prototype that offers exclusively takeout, delivery, and catering. Opening the first location in Mama Fu’s hometown Austin, Texas, the new prototype is expected to expand in cities around the country in the coming years.