Mama Fu's

January 2014

In an effort to make its food more accessible for customers, Mama Fu’s Asian House is rolling out a new prototype focusing exclusively on takeout, delivery, and catering.

Randy Murphy, CEO of Mama Fu’s Asian House, says the difficulty in finding the perfect 3,000-square-foot...

As the growth of the fast-casual Asian segment continues to gain popularity throughout the country, Mama Fu’s is feeding consumer demand for Asian cuisine with its expansion into the Midwest, opening the first Mama Fu’s location in Ohio on December 13.

With 16 locations...

As the national growth of the fast-casual Asian food segment continues to sizzle, Mama Fu’s Asian House is feeding the demand in Houston with 18 openings in the next 10 years, the first of which will open on November 20 at 1574 West Gray St.

Launching into an industry category typically dominated by pizza and wings, Mama Fu’s will roll out a new prototype that offers exclusively takeout, delivery, and catering. Opening the first location in Mama Fu’s hometown Austin, Texas, the new prototype is expected to expand in...

As the fast-paced, national growth of the fast-casual Asian segment continues to sizzle, Mama Fu’s Asian House announced its expansion into North Dallas beginning with a location in Frisco, Texas. This will be the first of fourteen Mama Fu's locations slated to open in Dallas and...

Mama Fu’s Asian House welcomed John Hester to the corporate team as the chief financial officer.

With over fifteen years of experience in all aspects of the foodservice industry, Hester adds dynamic leadership skills, a deep understanding of the industry, and proven track record...

As Mama Fu’s customers anticipate the upcoming seasonal release of the restaurant’s Black Market Menu on October 10, the chain will also launch system-wide updates to the regular menu on the same day. Updates will include new entrees, a new Asian Street Food category, as well as...

Mama Fu’s Asian House recently re-released a new Black Market Menu across all locations.

Following the overwhelming success of last year’s Black Market Menu, which debuted the Menu Master award-winning Banh Mi Sandwich, Mama Fu’s has introduced its second seasonal menu...

Mama Fu’s Asian House announces the development of new Digital DNA menuboards across all company locations.

On the heels of last year’s exterior and interior reimaging efforts, Mama Fu’s continues to improve the look and feel of their brand with the addition of Digital...

Mama Fu’s Asian House has announced this year’s winner and grand champion of the brand’s second-annual Culinary Challenge.

Chef James Clark from The Triangle location in Austin, Texas, was recognized for his award-winning dish, Ginger Chili Glazed Salmon.

In its...

Growing as one of the hottest Asian concepts in the fast casual restaurant industry, Mama Fu’s Asian House continues to expand its unique flex casual concept and menu throughout the U.S., establishing the sizzling concept for the first time in Lubbock, Texas.

August 2012

By now, just about every quick-service brand and operator has figured out how critical social networking is to their business and has set about posting, tweeting, and sharing things important to their brand.

But with the growing prominence of image-based social networks like Pinterest and...

July 2012

Consumers today have an abundance of restaurant choices, and to stay competitive, quick-service operators must develop innovative strategies to remain profitable.

Some operators have found that they can attract more customers by operating as flex-casual concepts, offering quick service by...

On the heels of the company’s recent MenuMasters Award, Mama Fu’s Asian House is continuing to make big strides and has recently signed its largest franchise agreement to date, bringing the brand to the Houston market.

The agreement calls for 18 Mama Fu’s restaurant...

Texas-based fast casual Mama Fu’s Asian House is preparing to launch a secondary menu from which only customers in the know can order.

The Black Market Menu, which is set to debut in late January, will feature a rotating collection of items that won’t be featured on the...

September 2010

Andrew Stern’s New York City–based company, Five Points Partners, owns franchises of several brands, including Dunkin’ Donuts, Subway, and Five Guys Burgers and Fries. After seven years as a franchisee under different brands, Stern knows the difference...

August 2010

There was a time, not that long ago, when customers lined up in droves to get a hot Krispy Kreme glazed doughnut. People clamored to purchase franchise rights and throw open the doors as quickly as possible. Life at Krispy Kreme was looking up. 

Until...

Fast-casual Asian chain chooses HotSchedules Enterprise and Digital Logbook tools.
Not only is this Asian franchise introducing new items to the menu, but it is also using a different menu format.
Pan-Asian chain sets net sales records with week-long Mother's Day promotion.