Mama Fu's

Mama Fu’s Comes to Houston in Largest Franchise Deal Yet

On the heels of the company’s recent MenuMasters Award, Mama Fu’s Asian House is continuing to make big strides and has recently signed its largest franchise agreement to date, bringing the brand to the Houston market.

The agreement calls for 18 Mama Fu’s restaurant locations to open in Houston, marking the company’s growth into its largest metro area to date, and adding to many other territories in Texas being developed such as San Antonio, El Paso, West Texas, Central Texas, and the corporate market of Austin.

Mama Fu's Has Another Menu (But You Didn't Hear It From Us)

Texas-based fast casual Mama Fu’s Asian House is preparing to launch a secondary menu from which only customers in the know can order.

The Black Market Menu, which is set to debut in late January, will feature a rotating collection of items that won’t be featured on the regular menuboard.

Ties That Bind

Andrew Stern’s New York City–based company, Five Points Partners, owns franchises of several brands, including Dunkin’ Donuts, Subway, and Five Guys Burgers and Fries. After seven years as a franchisee under different brands, Stern knows the difference between a strong and productive relationship among franchisees and franchisor and a bad one.

One of Stern’s telltale signs of a great franchisor is the level of support offered by the brand—even during an economic slump when revenues and resources are low.

Renaissance Brand

There was a time, not that long ago, when customers lined up in droves to get a hot Krispy Kreme glazed doughnut. People clamored to purchase franchise rights and throw open the doors as quickly as possible. Life at Krispy Kreme was looking up. 

Until everything came crashing down. Stores started to struggle, lawsuits popped up, and U.S. Securities and Exchange Commission investigations were launched.