Max Brenner Chocolate Bar

Max Brenner Gives the Chocolate Fix, and Then Some

Frozen yogurt and ice cream may be the stars at America’s biggest dessert shops, but Max Brenner Chocolate Bar leaders hope the nation’s unwavering love for chocolate will fuel the brand’s success.

The New York­–based concept, which will open its latest U.S. restaurant in Bethesda, Maryland, at the end of June, specializes in all things chocolate, from S’mores and tiramisu to fondue and chocolate pizza.

Sam Borgese, CEO of Max Brenner International, says the key to Max Brenner’s global success is the fact that chocolate is a “unifying factor for people all over the world.”