February 22, 2012

McDonald's

The Global 30
February 2012

QSR has been reporting on the largest companies in the quick-service segment for nearly 15 years. For many of those years (now more than a decade), we’ve also delivered a top-level ranking called the QSR 50 each August.

Drive Incremental Sales with Drinks
February 2012

McDonald’s signs boast about the incredible number of hamburgers—now many billions—it’s served over the years. But with the customer clamor for specialty beverages growing louder, the fast food icon may one day brag about the number of peppermint mochas sold.

When...

How PR Can Save the Day
February 2012

It occurred to me recently that we are all just trying to have a nice life, build a good business, and make enough bucks to be comfortable. Most of us try to do good things for the communities we work in. But sometimes what we attempt to do doesn’t always work out because we make mistakes...

McDonald's Premieres Chicken McBites

Beginning this January, McDonald's guests nationwide will be invited to taste McDonald's newest premium chicken offering – Chicken McBites. Available through April, while supplies last, this delicious new choice offers chicken enthusiasts bite-size enjoyment with big flavor.

Fast Casual, Pizza Fuel Stocks

Buoyed by improved earnings and international growth, the quick-serve industry as a whole saw its stock values handily beat the overall market in 2011 and perform much better than the rest of the restaurant industry.

New Products, Store Changes to Drive McDonald’s in 2012

McDonald's experienced big sales gains in 2011, and company officials announced during an earnings call that the brand will use new products and store enhancements to build on that growth in 2012.

McDonald’s global comparable sales were up 5.6 percent in 2011 over 2010, with...

McDonald's Offers Fruit in Every Happy Meal

Today, McDonald's restaurants of the Greater Philadelphia Region launched a new Happy Meal in support of the company's recently announced 'Commitments to Offer Improved Nutrition Choice' which strive to help customers – especially children and families – make...

DTT Surveillance Installs 1,300+ McDonald’s Subscribers

DTT has been working closely with the McDonald’s brand since the company’s inception in 1999.

Since then, DTT has become the leading provider of surveillance technology, Managed Services and Loss Prevention solutions for the restaurant industry, with over 27,000 locations...

LEED Puts the "Gold" in Riverside Golden Arches

McDonald's restaurant in Riverside, California, today was awarded LEED (Leadership in Energy and Environmental Design) Gold certification.

The restaurant, located at 2242 University Ave., became the first McDonald's west of the Mississippi, and...

Subway Tops 2011 in Consumer Buzz

YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.

Not only was Subway the 2011 Buzz leader amongst quick-serves, but Subway also had the No. 1 Buzz score amongst the entire BrandIndex universe. Two of the top 5 quick-serve brands,...

McDonald’s Renews Olympic Sponsorship Through 2020

McDonald’s has pledged to stay at the top of its game–the Olympic games, that is.

This morning in Innsbruck, Austria, the site of the inaugural 2012 Youth Olympic Games, McDonald’s President and COO Don Thompson announced the renewal of the brand’s Olympic...

Free McDonald's Coffee Will Warm Up Northern California

Northern California McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sacramento, Stockton, and Modesto area. Beginning January 2, all local McDonald’s restaurants throughout Northern California will be...

Popular Menu Proteins
January 2012

As Americans’ hunger for burgers and chicken continues to grow, restaurant operators are tweaking their menus to meet consumers’ demands for new meats and higher quality.

An increasing number of limited-service restaurants have added better and more “natural” meat...

Fame, Fortune & Fries at McDonald's
January 2012

Late last year, McDonald’s announced that it would launch in 645 California stores its own TV channel that broadcasts news, sports, and local-interest stories. The move resonated loudly across the industry, signaling that food alone might not be the future of quick-serve dining rooms....

How to Be a Yes Man
January 2012

Just so you know I read something other than comic books and cereal boxes, I was reading some heavy philosophy and business books the other day. That proverbial light bulb went on, I got to thinking about some service experiences I recently encountered, and a column was born.

Local Cali. McDonald's Offers Free Coffee

Local McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sacramento, Stockton, and Modesto area.

Beginning Monday, January 2, all local McDonald’s restaurants throughout Northern California will be...

McDonald's Tallies Its 2011 Sustainability Score

McDonald's Corporation released its 2011 Sustainability Scorecard and reinforced its commitment to mainstreaming sustainability for customers through the company's actions and collaboration with suppliers, experts, and the food industry as a whole.

The 2011 Scorecard highlights...

Farmers Will Star in New McDonald's Campaign

On January 2, McDonald’s will launch a new marketing campaign designed to show customers the farms and ranches where its food comes from.

Neil Golden, chief marketing officer for McDonald’s USA, announced the new campaign yesterday on McDonald’s @McDListenTour Twitter...

McDonald's and LivingSocial Team Up

How to Warm Up January
December 2011

Ah, December. The month of happy faces, snow on tongues, warm giving, good food, loved ones, quiet reflection, The Christmas Carol, talking pets on Christmas Eve, and more sales.  

Enter January. The bills are due and there’s bad weather, lower sales, colds, and nothing to do...