McDonald's

Drink Brand Satisfaction Ratings Released

Coke, Diet Coke, Dunkin’, and Starbucks all found engagement leadership positions in a challenging environment where consumer expectations have increased nearly 19 percent over 2014, according to the Brand Keys 2015 Customer Loyalty Engagement Index.

The study is conducted by the New York-based brand engagement and customer loyalty research consultancy, Brand Keys, Inc., with ratings based on a brand’s ability to meet customers’ expectations better than the competition when compared to the consumers’ perception of the category ideal. 

How Easterbrook Can Fix McDonald’s

Incoming CEO has his work cut out for him at struggling McDonald’s.
Quick service restaurant behemoth McDonald's hired new CEO to turn company around.
Incoming McDonald's CEO Steve Easterbrook hopes to turn the company around.

As Steve Easterbrook readies to take over the helm at McDonald’s Corp. next month, one point seems crystal clear: He has his work cut out for him.

In the wake of two years of declining sales and profits, the world’s largest restaurant enterprise is turning to Easterbrook to turn around the ship after current chief executive Don Thompson decided to step down after nearly three tumultuous years.

Most experienced observers believe Easterbrook has the experience and ability to pull McDonald’s out of its funk, but they caution that it is going to take time.

McDonald's Gives Away 1 Million Free Cokes

McDonald’s in Brazil is giving away 1 million free Cokes. All customers need to do is tweet.

In a first-of-its-kind promotion, McDonald’s has teamed up with Twitter and Coca-Cola to launch the @CocaNoMc program. McDonald’s customers in Brazil simply need to send a tweet to a friend, relative or anyone else whose Twitter handle they know. The tweet must include both @CocaNoMc and an @reply to their friend’s handle. The friend will receive an automated message from Twitter linking to a coupon for a free, 500ml Coca-Cola at any McDonald’s restaurant in the country.

McDonald's 'Pay with Lovin'" Extends to Pittsburgh

McDonald's restaurants across western Pennsylvania have been randomly accepting a new form of currency: Lovin'.  As part of the Pay with Lovin' campaign launched during the Super Bowl, local restaurants are taking part in this campaign in which selected customers can pay for their meal with a simple act of love.

Acts of Lovin' demonstrated during the first week of the campaign include hundreds of fist bumps and high fives, dozens of happy dances with McDonald's crews, and countless group hugs.   

McDonald’s in Latin America Add Cheese to Fries

For the first time, McDonald’s customers in Latin America can shake some cheddar flavor onto their fries in honor of Penguins of Madagascar, the animated movie about a team of cheese-loving penguins.

In addition to the special Shake Shake Fries, which come with cheddar packets that customers literally shake onto their fries, adults and kids alike can order from special Operation Penguin menus in celebration of the DreamWorks Animation movie, which is now playing in Latin America. Kids, of course, get an extra bonus: Happy Meal toys linked to the movie.

McDonald’s Wins Super Bowl With Top Ad

McDonald’s one-minute “Pay with Lovin’” ad, which aired during the 2nd quarter, is one of the top-scoring ads so far this Super Bowl, according to Ace Metrix, the standard in television and video advertising analytics.  The ad achieved an Ace Score of 706, one of the highest Super Bowl Ace Scores of all time and 21 percent above the category norm for quick service restaurants. 

Thompson Out as McDonald’s CEO; Easterbrook Takes Reins

The Board of Directors of McDonald’s Corporation today announced that Don Thompson will retire as president and chief executive officer and as a member of the Board of Directors after nearly 25 years of service to the company, effective March 1. The Board has elected Steve Easterbrook to replace Thompson as president and CEO. Easterbrook was also elected to the Board of Directors, filling the vacancy created by Thompson.

McDonald’s Implements New Digital Menu Boards

Menu boards make a big difference in what and how customers order when dining out. AT&T has collaborated with Stratacache and LG Electronics to provide a completely integrated solution with Digital Menu Boards for McDonald’s USA’s business.

AT&T is providing project management and connectivity for the Digital Menu Boards through an existing relationship whereby AT&T provides WAN, LAN, and Wi-Fi services in over 14,000 McDonald’s U.S. Restaurants.

Lawsuit Against McDonald’s Tests New Franchising Law

McDonald’s Corp. employees in Virginia are filing a civil rights lawsuit against the company, alleging racial discrimination, sexual harassment, and wrongful termination.
 
The suit comes after the U.S. National Labor Relations Board (NLRB) decided last month that corporations can be held responsible for the actions of their franchisees.
 

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