McDonald's Enhances Benefits, Wages at Corporate Units

McDonald’s USA today announced enhanced benefits for employees at its company-owned restaurants, including a wage increase and paid time-off for full and part-time crew employees. In addition, the company is expanding its Archways to Opportunities education offerings to provide eligible U.S. restaurant employees—at both company-owned and franchised restaurants—with free high school completion and college tuition assistance.

The Evolution of Farm to Table

Question James Cascone, co-leader of the Deloitte Center for the Global Food Value Chain, about trends affecting today’s quick-service supply chain, and he will offer a litany: rapidly changing consumer preferences, global pressures, menu labeling, infrastructure and transportation issues, the rise of co-ops, climate change—the list is long enough to overwhelm even the most sophisticated supply chain manager. Some matters lend themselves to easy action.

McDonald's USA Announces Antibiotic-Free Chicken

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McDonald’s USA announced new menu sourcing initiatives including only sourcing chicken raised without antibiotics that are important to human medicine.

In addition, McDonald’s U.S. restaurants will also offer customers milk jugs of low-fat white milk and fat-free chocolate milk from cows that are not treated with rbST, an artificial growth hormone.

“Our customers want food that they feel great about eating— all the way from the farm to the restaurant—and these moves take a step toward better delivering on those expectations,” says McDonald’s U.S president Mike Andres.

Drink Brand Satisfaction Ratings Released

Coke, Diet Coke, Dunkin’, and Starbucks all found engagement leadership positions in a challenging environment where consumer expectations have increased nearly 19 percent over 2014, according to the Brand Keys 2015 Customer Loyalty Engagement Index.

The study is conducted by the New York-based brand engagement and customer loyalty research consultancy, Brand Keys, Inc., with ratings based on a brand’s ability to meet customers’ expectations better than the competition when compared to the consumers’ perception of the category ideal. 

How Easterbrook Can Fix McDonald’s

Incoming CEO has his work cut out for him at struggling McDonald’s.
Quick service restaurant behemoth McDonald's hired new CEO to turn company around.
Incoming McDonald's CEO Steve Easterbrook hopes to turn the company around.

As Steve Easterbrook readies to take over the helm at McDonald’s Corp. next month, one point seems crystal clear: He has his work cut out for him.

In the wake of two years of declining sales and profits, the world’s largest restaurant enterprise is turning to Easterbrook to turn around the ship after current chief executive Don Thompson decided to step down after nearly three tumultuous years.

Most experienced observers believe Easterbrook has the experience and ability to pull McDonald’s out of its funk, but they caution that it is going to take time.

McDonald's Gives Away 1 Million Free Cokes

McDonald’s in Brazil is giving away 1 million free Cokes. All customers need to do is tweet.

In a first-of-its-kind promotion, McDonald’s has teamed up with Twitter and Coca-Cola to launch the @CocaNoMc program. McDonald’s customers in Brazil simply need to send a tweet to a friend, relative or anyone else whose Twitter handle they know. The tweet must include both @CocaNoMc and an @reply to their friend’s handle. The friend will receive an automated message from Twitter linking to a coupon for a free, 500ml Coca-Cola at any McDonald’s restaurant in the country.

McDonald's 'Pay with Lovin'" Extends to Pittsburgh

McDonald's restaurants across western Pennsylvania have been randomly accepting a new form of currency: Lovin'.  As part of the Pay with Lovin' campaign launched during the Super Bowl, local restaurants are taking part in this campaign in which selected customers can pay for their meal with a simple act of love.

Acts of Lovin' demonstrated during the first week of the campaign include hundreds of fist bumps and high fives, dozens of happy dances with McDonald's crews, and countless group hugs.   

McDonald’s in Latin America Add Cheese to Fries

For the first time, McDonald’s customers in Latin America can shake some cheddar flavor onto their fries in honor of Penguins of Madagascar, the animated movie about a team of cheese-loving penguins.

In addition to the special Shake Shake Fries, which come with cheddar packets that customers literally shake onto their fries, adults and kids alike can order from special Operation Penguin menus in celebration of the DreamWorks Animation movie, which is now playing in Latin America. Kids, of course, get an extra bonus: Happy Meal toys linked to the movie.