McDonald's Europe

SONIC Bolsters Corporate Leadership Lineup

SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy and growth of the brand.

  • Clas Petersson, vice president of product and packaging
  • Bob Franke, senior vice president of field services – east region
  • Larry Archibald, vice president of brand systems
  • Tanishia Beacham, vice president of field marketing

 

McDonald's Europe Welcomes New President

McDonald's Corporation Chief Executive Officer Jim Skinner today announced that Steve Easterbrook will resign as president of McDonald's Europe effective September 30, 2011. Easterbrook, 44, is joining the privately owned Gondola Group and will assume operational leadership of the international restaurant brand PizzaExpress as chief executive.

McDonald's Europe Introduces Sustainable Fish

In a landmark move for sustainability, McDonald's has announced that more than 13 million customers every day across Europe will be able to buy Marine Stewardship Council (MSC)-certified sustainable fish in McDonald's restaurants beginning in October this year.

The news comes as 7,000 McDonald's restaurants across 39 European countries achieve certification to the MSC Chain of Custody traceability standard, as part of the company's ongoing commitment to enhance its sustainable sourcing practices.