In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.
A lot has been said about the dramatic transformation the limited-service restaurant industry has experienced in the last five to 10 years. Observers have noted a range of factors that have shoved along the change, from the pressures to offer healthier food to younger generations’ desire for more creative menu opportunities.
Although the concept of consumers using their smartphones to pay for food at limited-service restaurants is nothing new, the mobile payment industry is expected to get a huge boost with last month’s launch of Apple Pay.
McDonald's and iPhone users will soon be able to use Apple Pay in all of the brand’s U.S. restaurants. To celebrate the collaboration, McDonald’s treated iPhone fans waiting in line for the new iPhone 6 release in New York City and Chicago to apple pie, slices, and swag.
Four hundred and fifty million dollars. That’s $450 million—nearly half a billion dollars. It’s a big chunk of change, approximately what McAlister’s Deli and Auntie Anne’s each did in system-wide sales last year.
As students prepare for their first day of school across the country, Southern California McDonald’s restaurants are helping kick-start their year with a wholesome breakfast. On September 9, participating restaurants will offer, free of charge, any breakfast sandwich, apple slices, or Yoplait Go-Gurt low-fat strawberry yogurt, along with milk, to kindergarten through eighth grade students from 6:30 to 9:30 a.m.
In its second year as the official restaurant sponsor of the National Football League (NFL), McDonald's is celebrating football fans' love for the game with a new mindset of tailgating and exclusive football content and prizes for customers.
To help fans get into the spirit, McDonald's is launching the national McDonald's Tailgate Photo Sweepstakes. Participants have a chance to win the ultimate McDonald's tailgate experience, with the McDonald's mobile restaurant rolling up with enough food for 200 friends, family members, and neighbors.
McDonald's Corporation announced Jeff Stratton, McDonald's USA president, made the decision to retire after 41 years with the brand. As a result, the board of directors elected former McDonald's executive Mike Andres as McDonald's USA president effective October 15, the date of Stratton's retirement.
The franchise business model could be in for a shake up if last week's joint-labor ruling regarding McDonald's holds up through the appeal process. Last Tuesday, the general counsel of the National Labor Regulations Board (NLRB) found the fast-food giant potentially liable for labor violations brought against its franchisees. Industry experts say it's a dangerous precedent for the quick-serve industry—and one that goes against at least 30 years of established case law.
Q: We're committed to offering a streamlined menu, so we don't want to introduce a bunch of new products. What other options do we have for creating news to promote our business?
A: Great question, especially in light of recent reports that suggest the quick-serve category has become so saturated with new products that brands are reaching the point of diminishing returns.