McDonald's Corporation announced Jeff Stratton, McDonald's USA president, made the decision to retire after 41 years with the brand. As a result, the board of directors elected former McDonald's executive Mike Andres as McDonald's USA president effective October 15, the date of Stratton's retirement.
The franchise business model could be in for a shake up if last week's joint-labor ruling regarding McDonald's holds up through the appeal process. Last Tuesday, the general counsel of the National Labor Regulations Board (NLRB) found the fast-food giant potentially liable for labor violations brought against its franchisees. Industry experts say it's a dangerous precedent for the quick-serve industry—and one that goes against at least 30 years of established case law.
Q: We're committed to offering a streamlined menu, so we don't want to introduce a bunch of new products. What other options do we have for creating news to promote our business?
A: Great question, especially in light of recent reports that suggest the quick-serve category has become so saturated with new products that brands are reaching the point of diminishing returns.
McDonald’s and GreenBlue, an environmental nonprofit that helps businesses implement sustainable practices, partnered to help customers nationwide better understand recycling. The brand became the largest restaurant chain to label its packaging with the How2Recycle label from GreenBlue's Sustainable Packaging Coalition.
The nutritional value of limited-service restaurant food has been the topic of debate among consumers, critics, and operators for some time. Growing concerns over Americans’ high obesity levels have only heightened the debate, leading some observers to encourage increased governmental regulation of food, others to urge more focus on informed, unforced choice.
Much of the talk has been about calories, because consuming too many of those without accompanying exercise results in additional pounds.
Commuters in the Boston area were treated to a friendly surprise earlier this year when McDonald’s workers stationed in a Boston subway station handed out free cups of coffee and Egg McMuffin sandwiches.
The giveaway, which was filmed, was part of a new localized campaign by McDonald’s franchisees in the New England area. Called the “Good Morning Campaign,” the giveaway provided footage for TV ads running in the market. More ad spots featuring giveaways in other locations across New England will run in the coming months.
Pokémon XY Happy Meals will arrive in participating McDonald’s restaurants across the U.S. beginning May 23, 2014, kicking off the latest Happy Meal promotion between one of the world’s most popular entertainment franchises and a leading foodservice provider. The Pokémon Company International continues its McDonald’s Pokémon XY Happy Meal promotion in other major markets later in 2014.
Competition in the quick-service industry is heating up after Taco Bell rolled out hard-hitting advertising for its new breakfast menu with jabs at McDonald’s that suggest the quick-service leader is not keeping up with the times.
In the post-recession economy, major quick-service players are still struggling to find new ways to drive traffic and capture the attention and loyalty of the all-important Millennial consumer.
Now some of the biggest brands in the business, including McDonald’s, Wendy’s, and Burger King, think they’ve found the way to do it: mobile payments.
With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says. The “Get with the Times” commercial, which debuted Tuesday, April 8, is a follow up to a spot that premiered the day before the breakfast launch featuring various several paid endorsers by the name of Ronald McDonald.