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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
McDonald’s in Latin America Add Cheese to Fries
For the first time, McDonald’s customers in Latin America can shake some cheddar flavor onto their fries in honor of Penguins of Madagascar, the anima...
McDonald’s Wins Super Bowl With Top Ad
McDonald’s one-minute “Pay with Lovin’” ad, which aired during the 2nd quarter, is one of the top-scoring ads so far this Super Bowl, according to Ace...
Thompson Out as McDonald’s CEO; Easterbrook Takes Reins
The Board of Directors of McDonald’s Corporation today announced that Don Thompson will retire as president and chief executive officer and as a membe...
McDonald’s Implements New Digital Menu Boards
Menu boards make a big difference in what and how customers order when dining out.
Lawsuit Against McDonald’s Tests New Franchising Law
McDonald's U.S. Comp Sales Down 4.6% in November
McDonald's Corporation announced that global comparable sales decreased 2.2 percent in November. Performance by segment was as follows:...
McDonald's Reports Third Quarter Declines
McDonald's Corporation announced results for the third quarter ended September 30, 2014, reflecting lower revenues, operating income and earnings per ...
Amex Partners with McDonald's for Real-Time Points Payment
American Express is asking their card members if they want fries with that.
McDonald's Treats iPhone Fans, Celebrates Apple Pay
McDonald's and iPhone users will soon be able to use Apple Pay in all of the brand’s U.S. restaurants.
SoCal McDonald's to Offer Students Free Breakfast
As students prepare for their first day of school across the country, Southern California McDonald’s restaurants are helping kick-start their year wit...
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