McDonald's

McDonald's

industry headlines

McDonald's Enhances Benefits, Wages at Corporate Units

2015-04-01 McDonald’s USA today announced enhanced benefits for employees at its company-owned restaurants, including a wage increase and paid time-off for full ...

McDonald's Sales Decreased 1.7 Percent in February

2015-03-09 McDonald's Corporation announced that global comparable sales decreased 1.7 percent in February. Performance by segment was as follows: U.S.

McDonald's USA Announces Antibiotic-Free Chicken

2015-03-04 McDonald’s USA announced new menu sourcing initiatives including only sourcing chicken raised without antibiotics that are important to human medicine...

Drink Brand Satisfaction Ratings Released

2015-02-17 Coke, Diet Coke, Dunkin’, and Starbucks all found engagement leadership positions in a challenging environment where consumer expectations have increa...

McDonald's Gives Away 1 Million Free Cokes

2015-02-11 McDonald’s in Brazil is giving away 1 million free Cokes. All customers need to do is tweet.

McDonald's 'Pay with Lovin'" Extends to Pittsburgh

2015-02-10 McDonald's restaurants across western Pennsylvania have been randomly accepting a new form of currency: Lovin'.  As part of the Pay with Lovin' campai...

McDonald’s Case Study Sees Successful Mobile Strategy

2015-02-09 There are three simple ways brick-and-mortar establishments can increase their mobile redemptions as much as 500 to 800 percent according to a new blo...

McDonald’s in Latin America Add Cheese to Fries

2015-02-03 For the first time, McDonald’s customers in Latin America can shake some cheddar flavor onto their fries in honor of Penguins of Madagascar, the anima...

McDonald’s Wins Super Bowl With Top Ad

2015-02-02 McDonald’s one-minute “Pay with Lovin’” ad, which aired during the 2nd quarter, is one of the top-scoring ads so far this Super Bowl, according to Ace...

Thompson Out as McDonald’s CEO; Easterbrook Takes Reins

2015-01-28 The Board of Directors of McDonald’s Corporation today announced that Don Thompson will retire as president and chief executive officer and as a membe...