The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales—no small number in a $200 billion industry.
The Monopoly Game at McDonald's is back for the 20th edition in nearly 14,000 U.S. restaurants, bringing with it one-in-four odds of winning, multiple ways to play, and more than $300 million in cash and great prizes. The excitement begins in restaurants September 25 and continues in-stores until October 22 and online until 11:59:50 p.m. on November 3, 2012.
The 2012 Monopoly Game Pieces can be found on menu favorites including:
Big Mac, Filet-O-Fish, 10 and 20-piece Chicken McNuggets, and Large Fries
McDonald's restaurants throughout greater Phoenix and northern Arizona will host Family Health & Safety Day, September 29, at 9 a.m., an unprecedented child safety event that will give away 20,000 bicycle helmets.
Parents that visit their local McDonald's restaurant with their children, ages 5 – 10, will receive a free bicycle helmet provided by the Arizona Chapter of American Academy of Pediatrics (AzAAP).
Breakfast is on a roll.
Even though most Americans prepare or eat their morning meals at home, an increasing number of them are opting for breakfast on the way to work, particularly at quick-service restaurant locations.
Nearly half of consumers visited a limited-service restaurant for their early meal last year, up from a third in 2009. So it’s no surprise that at least half a dozen quick serves launched breakfast dayparts in the past three years, while many others added new menu items.
Though impending federal legislation will soon require all 20-plus-unit chains to post calorie info on menus, many were shocked that McDonald’s was one of the first to proactively do so nationwide.
McDonald’s, however, sees its move more as a sign of the times, realizing that consumers are more concerned than ever with what and how much they’re eating.
“We know our customers want to know more about our food and beverages and our menu,” says Molly McKenna Jandrain, director of public relations for McDonald’s USA.
There’s a man who panhandles at a North Carolina grocery store every day, even in the intense, humid summers. His faithful dog, Sugar, keeps him company as passing motorists hand him money or maybe a small bag of groceries.
Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.
Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the industry. But in the NFL, which has strict rules on branded stadium signage, getting in front of viewer eyeballs without buying commercial airtime is a tricky proposition. This has led several brands to develop broadcast partnerships as part of their NFL strategy.
Stella has a really nice sub sandwich franchise in a strip mall in a medium-sized city. There’s a lot of parking and foot traffic. She serves hot and cold subs, chips, drinks, and cookies. The subs are great.
Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.
McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round out the top five. The top six brands in the rankings have remained unchanged since the last report.
During McDonald’s second-quarter earnings call, CEO Don Thompson told investors the quick serve is growing market share through innovative beverage products. Despite the lackluster global consumer marketplace, he said beverage sales continue to be a “key contributor to growth.”
The new Cherry Berry Chiller helped drive beverages sales, on top of last year’s strong sales from the company’s introduction of McCafe Frozen Strawberry Lemonade, Thompson said. “Clearly the beverage platform has quite a bit of resonance and it is being looked at by many markets around the world.”