McDonald's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

March 2011

While Democrats and Republicans battle over President Obama’s health care reform—a battle that intensified in January when U.S. District Judge Roger Vinson of Florida declared the reform unconstitutional—chain-store operators all over the country are struggling to figure out...

McDonald's Corporation announced that it will contribute to the Japan disaster relief efforts with a donation of $2 million USD. The funds will be channeled through the International Federation of the Red Cross.

"The devastation in Japan has stunned and saddened the global...

McDonald's awarded Henny Penny Corporation the 2010 Worldwide Equipment Partnership of the Year at the McDonald's Equipment Supplier Summit.

Henny Penny's win is attributed...

March 2011

In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when...

McDonald's Corporation announced its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the food served in its restaurants around the world is sourced from certified sustainable sources. The McDonald's SLMC requires that, over...

As foodservice operators endure the challenge of staying ahead of guests’ expectations, one reality is becoming increasingly clear in the restaurant game: The status quo will no longer do. Today’s consumers seek a greater mix of quality, value, and healthy options when dining out.

March 2011

Just last year, women crossed the 50 percent threshold in the U.S. workforce, and for the first time in history represent the majority of working Americans. Even in our own industry, more than 50 percent of restaurants are now owned by women—a statistic released by the National Restaurant...

March 2011

As far back as I can remember in my McDonald’s career, Ray Kroc preached the importance of giving back to the community. He always said that if we were going to take money from the residents, we should be giving back value to the place where they lived and worked. He called it being...

Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.

The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives...

March 2011

Why are specialty beverage programs growing in popularity?

The quick serves are all trying to add specialty beverages to do two things. The first is to differentiate from each other, and secondly they’re trying to add products that their customers are already...

February 2011

There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-...

McDonald's Angus Third Pounders just got bolder with the new Chipotle BBQ Bacon Angus Burger. The newest member of the Angus Third Pounder burger line is only available for a limited time through March 31.

Served with 100 percent Angus beef, bacon, Chipotle BBQ sauce, red onion rings...

February 2011

This month last year, First Lady Michelle Obama stood before a crowd of activists, journalists, government leaders, celebrities, and kids gathered in the State Dining Room of the White House to announce a campaign that will ultimately define her—and part of her husband’s—time...

February 2011

In 2015, the single most popular dish on quick-serve restaurant menus will be a sumptuous curried goat sandwich served with fried lentils and a crispy tamarind-orange flatbread.

Shortly thereafter, thick, frosty duck confit milkshakes and turnip tots will take the fast food world by storm...

February 2011

It’s the New Year, and I would like to expound on some ideas I have for 2011, as well as look at some of the areas that may—or definitely will—affect the way we do business in the coming year. Welcome to Roy’s World.

February 2011

More than a decade into the 21st century, it is safe to say we are living in a brave new world. Television, perhaps the pièce de résistance of last century, has given way to computers and, in turn, desktop computers and laptops may soon give way to tablets and smartphones.

McDonald’s Corporation announced that Don Thompson, president and chief operating officer, was elected to the company’s Board of Directors, effective immediately.

“Don is an exceptional leader, with tremendous knowledge of our business and the [quick-serve] industry,...

Catalyst, a nonprofit organization supporting expanded opportunities for women in the workplace, announced that McDonald's Corporation received a 2011 Catalyst Award for its global women's initiative.

Kaiser Permanente and Time Warner Inc. were also honored with the...

McDonald's Corporation announced that it saw positive results for the fourth quarter, including a global comparable sales increase of 5 percent.

"During 2010, we continued our efforts toward becoming our customers' favorite place and way to eat and drink – and...

January 2011

Kids’ menus have come a long way from the days when they were little more than sandwiches, soft drinks, and small fries for the small fries.

As parents increasingly seek out food that is healthful and nutritious for their children, particularly in light of America’s growing...