McDonald's

McDonald’s “Love Story” Wins Effie Marketing Award

Peter McGuinness, CEO, DDB; Bill Cimino, DDB, ECD; Marlena Peleo-Lazar, McDonald’s, Chief Creative Officer; and Neil Golden, McDonald’s, CMO

Read More About

The 2012 North American Effie Effectiveness Index rankings were revealed May 23 at the 44th annual Effie Awards Gala. Winning an Effie Award has become a global symbol of achievement since 1968, as Effie Worldwide honors marketing ideas that work.

DDB Chicago and McDonald's won a Gold Effie for McDonald's Corporation’s “Rebuilding an Icon: A Love Story” (with contributing agencies Tribal DDB and OMD) in the Sustained Success category.

McDonald’s Partners with Rock ‘n’ Roll Marathon Series

Competitor Group, Inc., the leading media and event resource in the active lifestyle industry, today announced a partnership with McDonald’s USA as the official quick-service restaurant sponsor of five upcoming events in the popular Rock ‘n’ Roll Marathon Series.

The sponsorship kicks off in Southern California at the Rock ‘n’ Roll San Diego Marathon & 1⁄2 Marathon benefiting the Leukemia & Lymphoma Society on Sunday, June 3.

Where America Works

The vital role restaurants play in Obama’s plan to get America back to work and out of the recession.

A half-century ago, there seemed to be considerable truth in the phrase, “As General Motors goes, so does the nation.” That sentiment reflected the general idea that the auto industry, and the manufacturing related to it, was a key sign of America’s economic health.

The Pink Slime Dilemma

Public outcry sparks debate over what to do with lean finely textured beef.

One month after the “pink slime” controversy initially made waves across the U.S., a new report shows that consumers are still concerned about the contents of the meat they eat at quick serves.

The controversy, ignited after an ABC News report detailed the use of the additive lean finely textured beef (LFTB) in fast food burgers and tacos, is forcing quick-serve operators to set the record straight with customers and re-evaluate what they put in their food.

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the study, which is produced by QSR magazine and Insula Research, begins in May.

McDonald’s Debuts on EPA’s List of Top Green Partners

The U.S. Environmental Protection Agency (EPA) released an updated list of the Top 50 Green Power Partnership organizations voluntarily using clean, renewable electricity from resources such as solar, wind, and low-impact hydropower.

Intel Corporation tops the list as the largest single user of green power, followed by Kohl’s Department Stores and Microsoft Corporation.

NFSSC Chooses McDonald’s Strong as Keynote Speaker

The National Food Service Security Council (NFSSC) is pleased to announce that Charlie Strong, U.S. senior vice president, President McOpCo, McDonald’s USA, will serve as a keynote at its 33rd Annual Conference, August 5-8, in Baltimore.

NFSSC is the leading trade association for loss prevention, risk management, and security professionals in the casual dining and quick-service restaurant chain industry.

Metro McDonald's Launches on the Las Vegas Strip

Metro McDonald's, now open at Harmon Avenue and Las Vegas Boulevard, is a modern twist on the classic American eatery recognized worldwide.

The first and only location to receive this moniker, Metro McDonald's features 24-hour service, digital menu boards and Wifi access in a unique, contemporary setting.

'Business as Usual' for McDonald's Through CEO Swap

After announcing that the company’s comparable sales increased 8.9 percent in the first quarter of 2012, outgoing McDonald’s CEO James Skinner said the company’s transition to new CEO Donald Thompson would be smooth and wouldn’t hurt momentum.

Skinner reassured investors during the company’s first-quarter earnings call on April 20 that there are no planned changes in the company’s strategies or management philosophy. The quick-serve giant will continue its long-term strategy of systematically grabbing market share through low-priced menu offerings, Skinner said during the call.

Pages