McDonald's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

January 2011

In 2004, filmmaker Morgan Spurlock released a documentary, Super Size Me, that made waves across the foodservice sector and among American consumers. By eating nothing but McDonald’s food for 30 days and ordering the Super Sized version of a meal each time it was offered, Spurlock...

McDonald's kicks off the new year with the national introduction of its new Fruit & Maple Oatmeal available for customers for breakfast and throughout the entire day. Delivering two of the three recommended daily servings for whole grains and about a half cup of fruit, Fruit & Maple...

December 2010

In the teeth of the recession, Back Yard Burgers developed a new, slimmed-down marketing strategy. The roughly 200-unit, Nashville, Tennessee–based chain cut costs across the board, developed a slick-looking website, and created a social media strategy centered on Facebook and Twitter....

January 2011

Restaurant operators have spent 2010 in wait-and-see mode. The economy seems to have survived the financial collapse of 2008—survived being used quite literally here, as in, not died—and is even slowly growing. But consumers are still pinching pennies, and staying...

Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the...

Following food safety concerns recently highlighted by the largest egg recall in U.S. history, the Humane Society of the United States (HSUS) submitted a shareholder resolution Wednesday urging Oak Brook, Illinois–based McDonald’s Corporation to create a plan for transitioning its U....

McDonald’s Corp. said it plans to roll out an oatmeal item to its more than 14,000 restaurants on Jan. 3.

Fruit & Maple Oatmeal, which has been in test since earlier this year, will be available all day long, with or without brown sugar, for $1.99. The item contains 290 calories...

Whether you call them French fries, chips, or frites, whether they come thick-cut, crinkled, straight, or curly, fries are a staple of the American diet, most notably at quick-serve restaurants. 

December 2010

There is an answer to the age-old question of which came first, the chicken or the egg.

It’s definitely the egg—at least when it comes to breakfast. Few morning menus are without them. But these days, chicken and another popular poultry protein, turkey, are increasingly...

December 2010

Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson

1. BK Sold to Brazilian Investors

Becoming the decade’s biggest restaurant buyout,...

December 2010

Remember the tagline, “You Deserve a Break Today”? If you’re like me, you probably look back fondly on those days when McDonald’s made it a mantra. The line signaled the spirit of the industry at the time—people really enjoyed going to fast food restaurants, and...

Twenty years ago this month, McDonald’s Corp.and Environmental Defense Fund (EDF) embarked on a groundbreaking collaboration to change the way environmental progress is achieved. Since then, both EDF...

This week, McDonald’s USA is introducing the newest addition to the core McCafé beverage line Caramel Mocha—a blend of caramel, mocha, and espresso topped with whipped cream and caramel drizzle, offered hot or iced. The company’s first venture into the seasonal beverage market...

The McDonald's Corporation Board of Directors today elected Steve Easterbrook, currently McDonald's Executive Vice President and Global Chief Brand Officer, as President of McDonald's Europe effective Dec. 1, 2010.

Easterbrook, previously CEO of McDonald's United Kingdom...

McDonald's Corporation announced that Denis Hennequin will resign as president of McDonald's Europe to become CEO of the Accor Hotel Group. He leaves his McDonald's position effective November 30.

As president of McDonald's Europe, Hennequin was responsible for more than 6...

For the first time since 1994, McDonald's McRib sandwich is available in all participating McDonald's restaurants nationwide until November 22. The McRib, a boneless pork patty dressed with fresh-slivered onions, dill pickle slices, tangy barbecue sauce, and served on a toasted, golden-...

November 2010

When New York City–based burger concept 4food opened its first location in August, the media buzz it generated mostly stemmed from its innovative use of technology and social media. Plasma TV screens adorn its walls, including one that scrolls customer tweets. iPads are used to order food...

McDonald's honors Tyson Foods Inc. as its 2010 Supplier of the Year at the recent U.S. Supplier Summit, an annual gathering of key U.S. McDonald's suppliers and distributors.

September 2010
A rebuilt location in California becomes the fourth McDonald's in the nation to promote energy efficiency.