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Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
Subway Tops 2011 in Consumer Buzz
YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.
McDonald’s Renews Olympic Sponsorship Through 2020
McDonald’s has pledged to stay at the top of its game–the Olympic games, that is.
Free McDonald's Coffee Will Warm Up Northern California
Northern California McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sac...
Local Cali. McDonald's Offers Free Coffee
Local McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sacramento, Stock...
McDonald's Tallies Its 2011 Sustainability Score
McDonald's Corporation released its 2011 Sustainability Scorecard and reinforced its commitment to mainstreaming sustainability for customers through ...
Farmers Will Star in New McDonald's Campaign
On January 2, McDonald’s will launch a new marketing campaign designed to show customers the farms and ranches where its food comes from.
McDonald's and LivingSocial Team Up
McDonald's Breaks Ground on Olympic Restaurant
This week McDonald’s broke ground on the first of four Olympic Park restaurants to serve athletes, coaches, and spectators during the games in London.
Top 3 Trends from Biggest Q3 Calls
Quick-serve companies wrapped up their quarter earnings calls and investor meetings earlier this month, paving the way for the final fiscal term of 20...
What Do You Want McD's Fries With? Tell Your Story, Win $$
McDonald's today kicked off its "You Want McDonald's Fries With That" Contest and Weekly Drawing, which encourages people to share what they want McDo...
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La Madeleine Enters the Sunshine State
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Salata Joins No Kid Hungry in National Campaign
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64% of Consumers Increase Whole Grain Consumption
Ones to Watch