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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Awards Highlight Best Human Capital Practices in 2011
People Report and sister company Black Box Intelligence announced the winners of the 2011 Best Practices awards, presented in front of 250 restaurant ...
McDonalds Gets in the Holiday Spirit with Seasonal Drinks
McDonald's USA introduces two delicious new beverages to its McCafe beverage line today - Peppermint Mocha and Peppermint Hot Chocolate.
McDonald’s Ready to Battle (DJs That is)
Today McDonald's launched the 2012 McDonald’s Flavor Battle, a national DJ competitio,n celebrating the artistic mix-masters who spin their creative b...
Happy Over Healthy
It began in 2005 with Cookie Monster admitting cookies are only a “sometimes food,” and now McDonald’s is taking the reigns in teaching children why n...
Cities vs. States vs. You
Earlier this year, the city of Cleveland banned added trans fats at restaurants citywide.
It’s Back: McRib Hits McDonald’s Menus Nationwide
Boneless pork and barbecue-sauce-loving fans have reason to rejoice today.
McDonald's Honored for Equal Opportunity and Diversity
McDonald’s Corporation and vice chairman and CEO Jim Skinner were selected as the Lawyers’ Committee for Civil Rights Under Law’s 12th Annual A.
Technomic Aims to Help Operators Get Into BRIC
In an industry where domestic growth has been elusive, U.S.-based restaurant chains are attempting to evolve into truly global brands, reaching emergi...
McDonald's VP Added to NRA Board of Directors
The National Restaurant Association added Steven Hilton, vice president of government relations for McDonald’s Corporation, to its Board of Directors.
It's Back: McDonald's Launches 19th Season of Monopoly
The Monopoly Game at McDonald's is back in nearly 14,000 U.S.
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