Another salvo has been fired in the constant discussion about where quick-service food comes from: the admission of “pink slime.” About the same time this unusual food product was revealed, the company who used it created an advertising campaign talking about where its food comes from. Coincidence?
Starbucks Coffee Company has been rated No. 1 in a study of the most socially engaged companies, which was released today by advertising research firm PhaseOne.
In addition to Starbucks, the study's most socially engaged brands across three distinct engagement metrics are Audi, McDonald's, Red Bull, and American Express.
The findings from the study were presented at the Advertising Research Foundation's Re:Think event in New York City on March 27, 2012.
McDonald's New York Tri-State area restaurants today launched the McDonald's New York Metro Nutrition Network, a new community outreach initiative to provide funds to local organizations for grassroots nutrition programs.
Through the program, New York Tri-State McDonald's restaurant owners are offering seed money to help local organizations bring nutrition information and guidance to the communities they serve.
This initiative is an extension of McDonald's national commitment to offer improved nutrition choices.
McDonald's Corporation announced that vice chairman and chief executive officer Jim Skinner has informed the Board of Directors of his decision to retire after 41 years with the company, effective June 30.
McDonald's Board of Directors elected current president and chief operating officer Don Thompson to succeed Skinner as CEO, effective July 1.
In response to a 2011 shareholder resolution filed by shareholder advocacy organization As You Sow, McDonald's Corp. recently confirmed that it is taking a step toward possible phase-out of polystyrene foam beverage cups.
McDonald’s announces today its 2012 Best of Sustainable Supply Chain winners by highlighting 51 stories of supply chain partners who address challenges to help improve food sources, the environment, communities, and employee wellness across the world. McDonald’s received more than 400 submissions from 172 different suppliers, making the 2012 selection process the most difficult yet impactful to date.
As announcer Eric Collins introduced Michigan State’s players during a basketball broadcast on the Big Ten Network in December, he paused to give special mention to Branden Dawson, a freshman from Gary, Indiana: “Dawson, the McDonald’s All-American.” It had very little to do with Big Macs and everything to do with big-time basketball.
Today, for the first time ever, McDonald’s classic Shamrock Shake is officially available at participating McDonald’s restaurants nationwide. The seasonal green milkshake from McCafé is available now through March 25, while supplies last.
The Shamrock Shake joins the McCafé line up annually around St. Patrick’s Day for a limited time and has only been available at select McDonald’s restaurants, until now.
To celebrate McDonald's French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the world famous fries by hosting the "You Want McDonald's Fries With That" Contest and Weekly Sweepstakes .
After encouraging consumers to share what they want McDonald's Fries with and receiving more than 50,000 entries, McDonald's is awarding Jean Davis of Mt. Pulaski, Illinois, a $25,000 cash prize.
Recently I was talking with Barry Klein, an old friend of mine who was one of the original advertising guys at McDonald’s. He is a marketing consultant now with a large interest in kids marketing. We were discussing the kids’ meal situation and the critics who claim these meals are responsible for our childhood obesity problems.
Barry has a heated position that I would like to share with you, and then I’ll share my comments as well.
Barry: Restaurant operators, which way will you go?