McDonald's

McDonald's

industry headlines

Fast Food Still Gets the Love on Social Media

2011-09-08 Despite the negative headlines that the fast food industry tends to generate, a new report shows that the vast majority of opinions about the industry...

McDonald's Europe Welcomes New President

2011-08-18 McDonald's Corporation Chief Executive Officer Jim Skinner today announced that Steve Easterbrook will resign as president of McDonald's Europe effect...

Franchising Remains Dependable Growth Strategy

2011-08-12 As the restaurant industry seeks growth during a sluggish economic recovery, a new report by Technomic and Restaurant Finance Monitor finds franchisin...

McDonald's 'Smurfs' the Earth, Plants Trees with New Promo

2011-08-08 McDonald’s rolled out several promotional programs in conjunction with the new movie The Smurfs, one of which will invite kids to eat healthy and help...

McDonald's Overhauls Happy Meals to Up Health Profile

2011-07-26 McDonald’s announced today a major overhaul of its Happy Meals in an attempt to increase the nutritional profile of its kids-meal offering.  ...

Cue the Clown

2011-07-25 McDonald’s introduced a series of new TV spots in April featuring its signature mascot, Ronald McDonald, promoting the McDonald’s kid-oriented HappyMe...

Coming to London 2012: McD's Biggest Play Program Ever

2011-07-20 When it announced its sponsorship today via webcast of the 2012 Olympic Games in London, McDonald’s revealed its plans to center much of its sponsorsh...

Fast Food Closing in on Full Service in Customer Satisfaction

2011-06-21 The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

Ronald McDonald House Awards Scholarships

2011-06-20 Ronald McDonald House Charities Northern California (RMHCNC) and local Northern California McDonald’s restaurants recognized nearly 150 exceptional hi...

McDonald's Sales Up 3.1% in May

2011-06-08 McDonald's Corporation announced global comparable sales growth of 3.1 percent in May. Performance by segment was as follows: U.S.