BK Picks Up Software from Australian Tech Company

Summit Innovations, an electronic communications and technology company from Melbourne, Australia, is bringing its successful software business to the United States, and is using a motorsport program to reach its target market.

Summit’s clients include KFC, Yum Australia, burger chain Hungry Jack’s, and McDonald’s Australia, all of whom now use the system and product mix exclusively in their Australian stores.

Summit Innovations provides the Speed Of Service software to Hungry Jack’s in Australia, and is embarking on an affiliation with its U.S. subsidiary, Burger King.

Starbucks is No. 1 Most Socially Engaged Company

Starbucks Coffee Company has been rated No. 1 in a study of the most socially engaged companies, which was released today by advertising research firm PhaseOne.

In addition to Starbucks, the study's most socially engaged brands across three distinct engagement metrics are Audi, McDonald's, Red Bull, and American Express.

The findings from the study were presented at the Advertising Research Foundation's Re:Think event in New York City on March 27, 2012.

McDonald's Tri-State Owners Launch Local Nutrition Network

McDonald's New York Tri-State area restaurants today launched the McDonald's New York Metro Nutrition Network, a new community outreach initiative to provide funds to local organizations for grassroots nutrition programs.

Through the program, New York Tri-State McDonald's restaurant owners are offering seed money to help local organizations bring nutrition information and guidance to the communities they serve.

This initiative is an extension of McDonald's national commitment to offer improved nutrition choices.

McDonald's Skinner Retiring; Thompson to Be CEO

McDonald's Corporation announced that vice chairman and chief executive officer Jim Skinner has informed the Board of Directors of his decision to retire after 41 years with the company, effective June 30.

McDonald's Board of Directors elected current president and chief operating officer Don Thompson to succeed Skinner as CEO, effective July 1.

McDonald’s Celebrates its Sustainable Supply Chain

McDonald’s announces today its 2012 Best of Sustainable Supply Chain winners by highlighting 51 stories of supply chain partners who address challenges to help improve food sources, the environment, communities, and employee wellness across the world. McDonald’s received more than 400 submissions from 172 different suppliers, making the 2012 selection process the most difficult yet impactful to date.

The Burger Boys

As announcer Eric Collins introduced Michigan State’s players during a basketball broadcast on the Big Ten Network in December, he paused to give special mention to Branden Dawson, a freshman from Gary, Indiana: “Dawson, the McDonald’s All-American.” It had very little to do with Big Macs and everything to do with big-time basketball.

McDonald’s Debuts Shamrock Shake Nationwide

Today, for the first time ever, McDonald’s classic Shamrock Shake is officially available at participating McDonald’s restaurants nationwide. The seasonal green milkshake from McCafé is available now through March 25, while supplies last.

The Shamrock Shake joins the McCafé line up annually around St. Patrick’s Day for a limited time and has only been available at select McDonald’s restaurants, until now.

McDonald's Awards Lucky Customer $25,000

To celebrate McDonald's French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the world famous fries by hosting the "You Want McDonald's Fries With That" Contest and Weekly Sweepstakes .

After encouraging consumers to share what they want McDonald's Fries with and receiving more than 50,000 entries, McDonald's is awarding Jean Davis of Mt. Pulaski, Illinois, a $25,000 cash prize.