McDonald's

McDonald’s Celebrates its Sustainable Supply Chain

McDonald’s announces today its 2012 Best of Sustainable Supply Chain winners by highlighting 51 stories of supply chain partners who address challenges to help improve food sources, the environment, communities, and employee wellness across the world. McDonald’s received more than 400 submissions from 172 different suppliers, making the 2012 selection process the most difficult yet impactful to date.

The Burger Boys

As announcer Eric Collins introduced Michigan State’s players during a basketball broadcast on the Big Ten Network in December, he paused to give special mention to Branden Dawson, a freshman from Gary, Indiana: “Dawson, the McDonald’s All-American.” It had very little to do with Big Macs and everything to do with big-time basketball.

McDonald’s Debuts Shamrock Shake Nationwide

Today, for the first time ever, McDonald’s classic Shamrock Shake is officially available at participating McDonald’s restaurants nationwide. The seasonal green milkshake from McCafé is available now through March 25, while supplies last.

The Shamrock Shake joins the McCafé line up annually around St. Patrick’s Day for a limited time and has only been available at select McDonald’s restaurants, until now.

McDonald's Awards Lucky Customer $25,000

To celebrate McDonald's French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the world famous fries by hosting the "You Want McDonald's Fries With That" Contest and Weekly Sweepstakes .

After encouraging consumers to share what they want McDonald's Fries with and receiving more than 50,000 entries, McDonald's is awarding Jean Davis of Mt. Pulaski, Illinois, a $25,000 cash prize.

The Kids’ Meal Compromise

Recently I was talking with Barry Klein, an old friend of mine who was one of the original advertising guys at McDonald’s. He is a marketing consultant now with a large interest in kids marketing. We were discussing the kids’ meal situation and the critics who claim these meals are responsible for our childhood obesity problems.

Barry has a heated position that I would like to share with you, and then I’ll share my comments as well.

Barry: Restaurant operators, which way will you go?

Harsha Agadi Named Executive Chairman of Quiznos' Board

Quiznos, one of the nation’s premier quick-service restaurant chains and pioneer of the toasted sandwich, announced it has named Harsha V. Agadi as executive chairman of its Board of Managers.

Originally from Mumbai, India, Agadi brings more than 25 years’ experience with foodservice companies to the position, having worked with Domino’s Pizza, Pepsi, Kraft, General Foods, Little Caesars Enterprises, Church’s Chicken, and most recently, Friendly’s Ice Cream Company.

McDonald’s to Phase Out Gestation Stalls for Pigs

McDonald’s Corporation will require its U.S. pork suppliers to outline their plans to phase out the use of sow gestation stalls, a move supported by The Humane Society of the United States (HSUS).

McDonald's Hosts Flavor Battle National DJ Competition

A panel of celebrity DJ judges last night crowned San Francisco-based DJ Risk One as the 2012 Flavor Battle Champion.

The 2012 McDonald's Flavor Battle DJ competition finale event took place at the Miami Beach nightclub Cameo, where three DJs each representing a McDonald's burger took to the turntables in a battle of burgers and beats to win the $10,000 grand prize and championship.

How PR Can Save the Day

It occurred to me recently that we are all just trying to have a nice life, build a good business, and make enough bucks to be comfortable. Most of us try to do good things for the communities we work in. But sometimes what we attempt to do doesn’t always work out because we make mistakes, or worse, it all goes out of control through no fault of our own.  

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