McDonald's

McDonald's

industry headlines

Technomic Aims to Help Operators Get Into BRIC

2011-10-19 In an industry where domestic growth has been elusive, U.S.-based restaurant chains are attempting to evolve into truly global brands, reaching emergi...

McDonald's VP Added to NRA Board of Directors

2011-10-05 The National Restaurant Association added Steven Hilton, vice president of government relations for McDonald’s Corporation, to its Board of Directors.

It's Back: McDonald's Launches 19th Season of Monopoly

2011-09-26 The Monopoly Game at McDonald's is back in nearly 14,000 U.S.

Fast Food Still Gets the Love on Social Media

2011-09-08 Despite the negative headlines that the fast food industry tends to generate, a new report shows that the vast majority of opinions about the industry...

McDonald's Europe Welcomes New President

2011-08-18 McDonald's Corporation Chief Executive Officer Jim Skinner today announced that Steve Easterbrook will resign as president of McDonald's Europe effect...

Franchising Remains Dependable Growth Strategy

2011-08-12 As the restaurant industry seeks growth during a sluggish economic recovery, a new report by Technomic and Restaurant Finance Monitor finds franchisin...

McDonald's 'Smurfs' the Earth, Plants Trees with New Promo

2011-08-08 McDonald’s rolled out several promotional programs in conjunction with the new movie The Smurfs, one of which will invite kids to eat healthy and help...

McDonald's Overhauls Happy Meals to Up Health Profile

2011-07-26 McDonald’s announced today a major overhaul of its Happy Meals in an attempt to increase the nutritional profile of its kids-meal offering.  ...

Cue the Clown

2011-07-25 McDonald’s introduced a series of new TV spots in April featuring its signature mascot, Ronald McDonald, promoting the McDonald’s kid-oriented HappyMe...

Coming to London 2012: McD's Biggest Play Program Ever

2011-07-20 When it announced its sponsorship today via webcast of the 2012 Olympic Games in London, McDonald’s revealed its plans to center much of its sponsorsh...