May 23, 2013

McDonald's

McDonald's And Michelle Wie Create Winning Team
McDonald's has paired up with golfer Michelle Wie in the hopes of launching a successful campaign about celebrating success and achievement in youth education.
The Earth Gets An Hour at McDonald's
McDonald's Canada to participate in energy-saving hour on March 27, possibly saving more than 10,000 kWh in electricity usage.
Ray Kroc Would Be Proud of These Operators
McDonald's will announce the winners of its Ray Kroc Award, which honors the best operators in the system.
A New Marketing Reality
Industry giants go viral with eye-catching, augmented-reality marketing promotions.
Chinese New Year Ups Global Sales for McDonald's
Global comparable sales were up 4.8 percent in February, with U.S. comparable sales up 0.6 percent.
McDonald’s Down Under
March 2010

The last seven years for U.S. quick serves have been a rollercoaster, to say the least. Economic fortune and rising sales peaked in 2007 before the bottom dropped out with the recession in 2008.

But the last seven years for McDonald’s Australia, vice...

Having Fun with Trends
March 2010

QSR magazine has a keen interest in trends in the fast-food business, and publishes many articles by learned authors on the creation and life of those cause-and-effect little devils. Some go on to greatness, some reverse, and some just die out of old age or...

McDonald's Kicks Off Vancouver Stay
Company's Olympics activities officially launched today at the McDonald’s restaurant in the Olympic Main Media Center.
The Value Equation
February 2010

In March of 2008, Subway launched a value deal nationwide that already had explosive success in a number of the chain’s South Florida stores. The introduction of the $5 footlong deal across the U.S. was intended to be an answer to the $1 value menus of industry...

Howard Making More Magic for McDonald's
Dwight Howard renews agreement with company, will star in commercial with LeBron James before Super Bowl.
Twenty Years Later, McDonald's Russia Still Going Strong
Moscow unit—the country's first—celebrates 20th anniversary as chain plans to move closer to 300 total locations across the country.
Hot Spot
February 2010

It’s 9 p.m. on a Friday in Hillsborough, North Carolina, and the Cedar Ridge Red Wolves just won their men’s basketball game. Naturally, just as they do with every other home game, most in attendance migrate down the road toward the town’s Bojangles...

McDonald's Scores Lebron James Partnership
Cleveland Cavaliers star agrees to multi-year deal with the company; relationship to kick off with Super Bowl ad.
McDonald's, Latin America Partner to Donate to Haiti Efforts
McDonald's Corporation's $500,000 donation to be matched by Arcos Dorados, which operates almost 1,700 restaurants in Latin America.
McDonald's Shuffles Its Upper Ranks
Don Thompson elected to the role of president and chief operating officer by company Board of Directors.
Golden Arches to Bring Winter Games to Life
Three on-site restaurants, LTO menu options, in-store advertising, and charitable efforts to drive McDonald's Winter Olympics promotional partnership.
Philly McDonald's Now Have Mac Snack Wrap
Latest addition to the Snack Wrap line available in Greater Philadelphia Region; launch to be celebrated with live music, coat drive.
The Most Controversial Man in Foodservice
January 2010

He looks more like a tenured professor than a zealous consumer advocate. He is soft spoken with round wire glasses and a navy sports coat, a warm smile and gray curly hair. He is Michael Jacobson, executive director and co-founder of the Center for Science in the Public...

Restaurants Spring into Action to Help Haiti

In the aftermath of the massive earthquake that rocked Haiti on January 12, the restaurant industry has responded with various fundraising initiatives to help the devastated Caribbean island nation.

The destruction was “unimaginable,” in the words of...

Who to Sign With
January 2010

The Happiest of New Years!

This month’s issue tells you of some great franchise values out there. So, I decided to give you the benefit of my 32 years of watching franchisees come and go and create Roy’s list of what to look for in a franchisor. If I...