Recently I was talking with Barry Klein, an old friend of mine who was one of the original advertising guys at McDonald’s. He is a marketing consultant now with a large interest in kids marketing. We were discussing the kids’ meal situation and the critics who claim these meals are responsible for our childhood obesity problems.
Barry has a heated position that I would like to share with you, and then I’ll share my comments as well.
Barry: Restaurant operators, which way will you go?