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The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald's 'Smurfs' the Earth, Plants Trees with New Promo
McDonald’s rolled out several promotional programs in conjunction with the new movie The Smurfs, one of which will invite kids to eat healthy and help...
McDonald's Overhauls Happy Meals to Up Health Profile
McDonald’s announced today a major overhaul of its Happy Meals in an attempt to increase the nutritional profile of its kids-meal offering. ...
Cue the Clown
McDonald’s introduced a series of new TV spots in April featuring its signature mascot, Ronald McDonald, promoting the McDonald’s kid-oriented HappyMe...
Coming to London 2012: McD's Biggest Play Program Ever
When it announced its sponsorship today via webcast of the 2012 Olympic Games in London, McDonald’s revealed its plans to center much of its sponsorsh...
Fast Food Closing in on Full Service in Customer Satisfaction
The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.
Ronald McDonald House Awards Scholarships
Ronald McDonald House Charities Northern California (RMHCNC) and local Northern California McDonald’s restaurants recognized nearly 150 exceptional hi...
McDonald's Sales Up 3.1% in May
McDonald's Corporation announced global comparable sales growth of 3.1 percent in May. Performance by segment was as follows: U.S.
McDonald's Tops BK, But Wendy's Still Has Most Buzz
For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.
Latin American McD's Franchisee Appoints Board Member
Arcos Dorados Holdings Inc., Latin America's largest restaurant chain and the world's largest McDonald's franchisee, announced the appointment of Jose...
McDonald's Searches for the Perfect Pair
McDonald's USA announced the top ten finalists of McDonald's Perfect Pair Contest, which kicked off the national launch of McCafe Frozen Strawberry L...
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