McDonald's

McDonald's

industry headlines

McDonald's 'Smurfs' the Earth, Plants Trees with New Promo

2011-08-08 McDonald’s rolled out several promotional programs in conjunction with the new movie The Smurfs, one of which will invite kids to eat healthy and help...

McDonald's Overhauls Happy Meals to Up Health Profile

2011-07-26 McDonald’s announced today a major overhaul of its Happy Meals in an attempt to increase the nutritional profile of its kids-meal offering.  ...

Cue the Clown

2011-07-25 McDonald’s introduced a series of new TV spots in April featuring its signature mascot, Ronald McDonald, promoting the McDonald’s kid-oriented HappyMe...

Coming to London 2012: McD's Biggest Play Program Ever

2011-07-20 When it announced its sponsorship today via webcast of the 2012 Olympic Games in London, McDonald’s revealed its plans to center much of its sponsorsh...

Fast Food Closing in on Full Service in Customer Satisfaction

2011-06-21 The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

Ronald McDonald House Awards Scholarships

2011-06-20 Ronald McDonald House Charities Northern California (RMHCNC) and local Northern California McDonald’s restaurants recognized nearly 150 exceptional hi...

McDonald's Sales Up 3.1% in May

2011-06-08 McDonald's Corporation announced global comparable sales growth of 3.1 percent in May. Performance by segment was as follows: U.S.

McDonald's Tops BK, But Wendy's Still Has Most Buzz

2011-06-06 For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.

Latin American McD's Franchisee Appoints Board Member

2011-06-06 Arcos Dorados Holdings Inc., Latin America's largest restaurant chain and the world's largest McDonald's franchisee, announced the appointment of Jose...

McDonald's Searches for the Perfect Pair

2011-06-03  McDonald's USA announced the top ten finalists of McDonald's Perfect Pair Contest, which kicked off the national launch of McCafe Frozen Strawberry L...