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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
McDonald's Tops BK, But Wendy's Still Has Most Buzz
For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.
Latin American McD's Franchisee Appoints Board Member
Arcos Dorados Holdings Inc., Latin America's largest restaurant chain and the world's largest McDonald's franchisee, announced the appointment of Jose...
McDonald's Searches for the Perfect Pair
McDonald's USA announced the top ten finalists of McDonald's Perfect Pair Contest, which kicked off the national launch of McCafe Frozen Strawberry L...
New Communications Leader In at McDonald's
McDonald's Corporation announced that Bridget Coffing, currently vice president of global external communications, has been promoted to senior vice pr...
McDonald's, Pokemon Pair Up
Pokemon Black·White-themed Happy Meals arrive in participating McDonald's stores across North America beginning June 17, 2011.
McDonald's Wants Its Healthy Options to Be 'Just for You'
McDonald’s is personalizing its healthy-menu efforts by launching a new “Made Just for You” platform.
McDonald's Sales Jump in U.S., Europe, Asia
McDonald's Corporation announced global comparable sales growth of 6.0 percent in April. Performance by segment was as follows: U.S.
Marketing to Kids 'Stix' on Minds of Operators
With family dollars and repeat business becoming more important for quick serves to capture, one company hopes its signature product will stick in the...
In Coffee, Who Has Most Loyalty? Not Starbucks
While there are many millions of coffee drinkers who rely completely on Starbucks to satisfy their coffee urges, more than half of Starbucks’ customer...
McDonald's To Add 50K to Its McFamily
McDonald's and its franchisees are looking to hire up to 50,000 new crew and restaurant management positions at restaurants across the country during ...
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