industry headlines

McDonald's Tops BK, But Wendy's Still Has Most Buzz

2011-06-06 For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.

Latin American McD's Franchisee Appoints Board Member

2011-06-06 Arcos Dorados Holdings Inc., Latin America's largest restaurant chain and the world's largest McDonald's franchisee, announced the appointment of Jose...

McDonald's Searches for the Perfect Pair

2011-06-03  McDonald's USA announced the top ten finalists of McDonald's Perfect Pair Contest, which kicked off the national launch of McCafe Frozen Strawberry L...

New Communications Leader In at McDonald's

2011-06-01 McDonald's Corporation announced that Bridget Coffing, currently vice president of global external communications, has been promoted to senior vice pr...

McDonald's, Pokemon Pair Up

2011-05-26 Pokemon Black·White-themed Happy Meals arrive in participating McDonald's stores across North America beginning June 17, 2011.

McDonald's Wants Its Healthy Options to Be 'Just for You'

2011-05-12 McDonald’s is personalizing its healthy-menu efforts by launching a new “Made Just for You” platform.

McDonald's Sales Jump in U.S., Europe, Asia

2011-05-09 McDonald's Corporation announced global comparable sales growth of 6.0 percent in April. Performance by segment was as follows: U.S.

Marketing to Kids 'Stix' on Minds of Operators

2011-04-18 With family dollars and repeat business becoming more important for quick serves to capture, one company hopes its signature product will stick in the...

In Coffee, Who Has Most Loyalty? Not Starbucks

2011-04-14 While there are many millions of coffee drinkers who rely completely on Starbucks to satisfy their coffee urges, more than half of Starbucks’ customer...

McDonald's To Add 50K to Its McFamily

2011-04-04 McDonald's and its franchisees are looking to hire up to 50,000 new crew and restaurant management positions at restaurants across the country during ...