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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Marketing to Kids 'Stix' on Minds of Operators
With family dollars and repeat business becoming more important for quick serves to capture, one company hopes its signature product will stick in the...
In Coffee, Who Has Most Loyalty? Not Starbucks
While there are many millions of coffee drinkers who rely completely on Starbucks to satisfy their coffee urges, more than half of Starbucks’ customer...
McDonald's To Add 50K to Its McFamily
McDonald's and its franchisees are looking to hire up to 50,000 new crew and restaurant management positions at restaurants across the country during ...
Sponsorship Could Be Solution to Crowded Ad Market
Jimmy John’s and NASCAR. McDonald’s and the Olympics. Taco Bell and Major League Baseball. Papa John’s and the National Football League.
McDonald's Pledges $2 Million to Japan Relief
McDonald's Corporation announced that it will contribute to the Japan disaster relief efforts with a donation of $2 million USD.
Henny Penny Equipment Recognized by McDonald's
McDonald's awarded Henny Penny Corporation the 2010 Worldwide Equipment Partnership of the Year at the McDonald's Equipment Supplier Summit.
McDonald’s Announces Advancements in Sustainability
McDonald's Corporation announced its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the fo...
Report: Keep It Simple, Like Subway
Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.
Chipotle BBQ Bacon Joins McDonald's Angus Line
McDonald's Angus Third Pounders just got bolder with the new Chipotle BBQ Bacon Angus Burger.
McDonald's Adds to Board of Directors, Promotes Executive
McDonald’s Corporation announced that Don Thompson, president and chief operating officer, was elected to the company’s Board of Directors, effective ...
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