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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
Sponsorship Could Be Solution to Crowded Ad Market
Jimmy John’s and NASCAR. McDonald’s and the Olympics. Taco Bell and Major League Baseball. Papa John’s and the National Football League.
McDonald's Pledges $2 Million to Japan Relief
McDonald's Corporation announced that it will contribute to the Japan disaster relief efforts with a donation of $2 million USD.
Henny Penny Equipment Recognized by McDonald's
McDonald's awarded Henny Penny Corporation the 2010 Worldwide Equipment Partnership of the Year at the McDonald's Equipment Supplier Summit.
McDonald’s Announces Advancements in Sustainability
McDonald's Corporation announced its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the fo...
Report: Keep It Simple, Like Subway
Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.
Chipotle BBQ Bacon Joins McDonald's Angus Line
McDonald's Angus Third Pounders just got bolder with the new Chipotle BBQ Bacon Angus Burger.
McDonald's Adds to Board of Directors, Promotes Executive
McDonald’s Corporation announced that Don Thompson, president and chief operating officer, was elected to the company’s Board of Directors, effective ...
McDonald's Honored With Catalyst Award
Catalyst, a nonprofit organization supporting expanded opportunities for women in the workplace, announced that McDonald's Corporation received a 2011...
McDonald's Sees Positive Fourth Quarter
McDonald's Corporation announced that it saw positive results for the fourth quarter, including a global comparable sales increase of 5 percent.
McDonald’s Oatmeal Now Available Nationwide
McDonald's kicks off the new year with the national introduction of its new Fruit & Maple Oatmeal available for customers for breakfast and throug...
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