industry headlines

Sponsorship Could Be Solution to Crowded Ad Market

2011-03-21 Jimmy John’s and NASCAR. McDonald’s and the Olympics. Taco Bell and Major League Baseball. Papa John’s and the National Football League.

McDonald's Pledges $2 Million to Japan Relief

2011-03-15 McDonald's Corporation announced that it will contribute to the Japan disaster relief efforts with a donation of $2 million USD.

Henny Penny Equipment Recognized by McDonald's

2011-03-14 McDonald's awarded Henny Penny Corporation the 2010 Worldwide Equipment Partnership of the Year at the McDonald's Equipment Supplier Summit.

McDonald’s Announces Advancements in Sustainability

2011-03-10 McDonald's Corporation announced its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the fo...

Report: Keep It Simple, Like Subway

2011-02-26 Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.

Chipotle BBQ Bacon Joins McDonald's Angus Line

2011-02-08 McDonald's Angus Third Pounders just got bolder with the new Chipotle BBQ Bacon Angus Burger.

McDonald's Adds to Board of Directors, Promotes Executive

2011-01-27 McDonald’s Corporation announced that Don Thompson, president and chief operating officer, was elected to the company’s Board of Directors, effective ...

McDonald's Honored With Catalyst Award

2011-01-26 Catalyst, a nonprofit organization supporting expanded opportunities for women in the workplace, announced that McDonald's Corporation received a 2011...

McDonald's Sees Positive Fourth Quarter

2011-01-24 McDonald's Corporation announced that it saw positive results for the fourth quarter, including a global comparable sales increase of 5 percent.

McDonald’s Oatmeal Now Available Nationwide

2011-01-03 McDonald's kicks off the new year with the national introduction of its new Fruit & Maple Oatmeal available for customers for breakfast and throug...