McDonald's

McD’s Loses Popularity to Subway

The results of Zagat’s annual fast food survey are in, including Best Burger, Best Coffee.

With the 63rd annual Emmys slated for Sunday, it seems appropriate that the quick-serve industry also celebrate its top awards—from Zagat.  

This year’s results of the National Fast Food Restaurant Survey showed that several quick-serve categories are becoming increasingly competitive and that nutrition is more on the minds of consumers.

Fast Food Still Gets the Love on Social Media

Despite the negative headlines that the fast food industry tends to generate, a new report shows that the vast majority of opinions about the industry on social media are positive.

A new study by New York City–based research firm Amplicate, “Public Opinion on Fast Food Chains in the U.S. on Social Media,” shows that 70 percent of all opinions posted about the industry on social media in the last year were positive.

Juan Alvarez, CEO of Amplicate, says his firm used a complex system to gather information across Twitter and Facebook about consumer sentiment.

Recession Creates Two Kinds of Consumers

A May 2011 survey predicted a long-term shift in consumer attitudes, with restaurant patrons falling into two camps: free spenders and controlled spenders. The latter group of consumers outnumber the former three to one, but experts say quick serves will have to figure out how to satisfy each consumer base in order to succeed in the long run.

McDonald's Europe Welcomes New President

McDonald's Corporation Chief Executive Officer Jim Skinner today announced that Steve Easterbrook will resign as president of McDonald's Europe effective September 30, 2011. Easterbrook, 44, is joining the privately owned Gondola Group and will assume operational leadership of the international restaurant brand PizzaExpress as chief executive.

Franchising Remains Dependable Growth Strategy

As the restaurant industry seeks growth during a sluggish economic recovery, a new report by Technomic and Restaurant Finance Monitor finds franchising of restaurant brands continues to be a major avenue pursued by chains. As a result of the recession franchisors began commonly offering incentives such as credit support and fee reductions to lure investors, and those practices have continued as traditional sources of credit are still not easy to come by for many potential franchisees.

McDonald's 'Smurfs' the Earth, Plants Trees with New Promo

McDonald’s rolled out several promotional programs in conjunction with the new movie The Smurfs, one of which will invite kids to eat healthy and help plant trees at the same time.

The new “Smurf the Earth” program in the U.S. will encourage kids to order Apple Dippers with their Happy Meal through the rest of the year. On the Apple Dippers package is a digital code that, when entered online at HappyMeal.com, will lead to a tree being planted in a U.S. national forest.

The Price of Global Growth

As international markets embrace a more Westernized diet, U.S. restaurants face the pressure of rising commodities costs.

Over the last decade, American quick-service behemoths such as McDonald’s, Starbucks, and Pizza Hut have surged into international markets and captured diners’ interests with American dishes. But new data shows the whole industry might pay a price for that global growth.

The growing appeal of U.S. fast food in international markets has shifted world commodity supplies and spurred rising prices.

Top 50 Breakdown by Market Segments

The top quick-serve and fast-casual brands in the nation.

Top 50 Unit Breakdown Sorted by Rank

The top quick-serve and fast-casual brands in the nation.

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