industry headlines

McDonald's Shrinks Its Angus Burger

2010-08-10 Third Pounder will now be offered in Snack Wrap form as the Deluxe, Bacon & Cheese, or Mushroom & Swiss.

Advertiser Celebrates Year No. 35 With McDonald's

2010-08-09 Fahlgren Advertising has been the agency of record for McDonald’s Restaurants in parts of Ohio, Florida, Kentucky, and Michigan since 1975.

Let the Smoothie Wars Begin

2010-08-06 Jamba Juice CMO says the chain's Cheeseburger Chill "commercial" was not a slight on McDonald's and its new line of smoothies. In fact, she says, Jamba welcomes McDonald's to the segment.

Canadians: Big Mac is Better than ...

2010-07-21 The love of the McDonald's iconic burger is intense for 1.3 million Canadians. Find out just how deep it goes.

Five Guys Triumphs as Consumer Favorite, Study Says

2010-07-16 Market Force Information report shows that Five Guys is preferred consumer quick serve, followed by Panera and Chick-fil-A.

McDonald's Axes Smoothie Event

2010-07-16 McCafé Real Fruit Smoothie sampling event that was to be held July 22-24 is now canceled.

New Promotion Boosts McDonald's Nutrition Status

2010-07-14 Karen Wells, who was previously vice president of U.S. Strategy and Menu, will now be vice president of U.S. Nutrition and Menu Strategy.

Frymaster Nabs McDonald's Award

2010-07-13 Manitowoc Foodservice company recognized with McDonald’s Significant Contributor Award.

Some Winners, Some Losers in Satisfaction Survey


Nine of 10 brands studied by American Customer Satisfaction Index show an increase in satisfaction between 2009 and 2010. ...

Nonprofit to McDonald's: No More Toys—Or Else

2010-06-28 The Center for Science in the Public Interest threatens to sue McDonald's if the company continues to offer toys with Happy Meals.