McDonald's

McDonald's Overhauls Happy Meals to Up Health Profile

McDonald’s announced today a major overhaul of its Happy Meals in an attempt to increase the nutritional profile of its kids-meal offering.  

In a webcast featuring McDonald’s USA president Jan Fields and director of nutrition Cynthia Goody, the company announced that it will begin automatically including apples in every Happy Meal, and will reduce the size of the french fries included.

Cue the Clown

McDonald’s introduced a series of new TV spots in April featuring its signature mascot, Ronald McDonald, promoting the McDonald’s kid-oriented HappyMeal.com site. The site has games and videos relating to the company’s products.

The commercials show Ronald interacting with people in a park and on a street, or showing up at homes to give children a telegram from the Happy Meals website.

Some ‘LiveWell’ While Most Wait

McDonald’s is absent from the NRA’s “Kids LiveWell” initiative, but members are confident the program will still boost their kids’ menus.

Restaurant brands participating in the National Restaurant Association’s (NRA) recently announced “Kids LiveWell” initiative are confident that the health-infused measure will help boost their kids’ offerings, business, and profile. But most quick-service brands remain in wait-and-see mode.

Coming to London 2012: McD's Biggest Play Program Ever

When it announced its sponsorship today via webcast of the 2012 Olympic Games in London, McDonald’s revealed its plans to center much of its sponsorship on a healthy, active lifestyle for kids through its new Champions of Play for the Olympic Games initiative.

The initiative will be multifaceted, but will bring hundreds of kids from around the world to the Olympics to spend time with athletes and learn about healthy eating.

The Case for Cheap Eats

In the hands of the quick-service restaurant operator, price might be the ultimate weapon, the key ingredient to swing a customer and prompt a purchase in today’s dollar-conscious market.

And the quick-service industry knows it all too well, an awareness that has sparked a decades-long raging debate about what cheap food—a term used here to describe price rather than a judgment on food quality—does for a restaurant brand, its operators, and the consumer.

The Recruitment Revolution

Are young employees still interested in quick service?

Pop culture has not been kind to the quick-service industry.

From the lovable-but-dumb employees in Good Burger to the drug-addled protagonists of Harold and Kumar Go to White Castle, the industry is seen as a haven for dimwits, losers, and the vaguely criminal. Thousands of high school teachers threaten low-performing students by asking them, “Do you want to flip burgers for the rest of your life?”

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

McDonald's Tops BK, But Wendy's Still Has Most Buzz

For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.

According to the YouGov BrandIndex, a consumer perception research service of brands, McDonald’s passed Burger King in May in the BrandIndex’s “buzz score,” which measures consumer feedback of brands. As of June 3, McDonald’s buzz score was 23.1 among burger consumers, while Burger King’s was 21.5.

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