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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Nonprofit to McDonald's: No More Toys—Or Else
The Center for Science in the Public Interest threatens to sue McDonald's if the company continues to offer toys with Happy Meals.
McDonald's Honors Henny Penny
McDonald's named Henny Penny Corporation its global equipment supplier of the year.
McDonald's Recall an 'Abundance of Caution'
Company recalls 12 million
glasses after they were found to contain slightly more of the metal cadmium than is safe for human consumption.
An Inside Job
The Humane Society of the United States is buying stock in several quick-service companies in an attempt to sway supplier decisions in its favor.
QSR Pulls Out All the Stops at NRA
Have you stopped by booth 4861 to win a free iPod or iPad and grab your own copy of QSR's May issue?...
Ronald McDonald Isn't Going Anywhere, Skinner Says
Though some advocacy groups want to see the McDonald's mascot retired forever due to beliefs that he encourages unhealthy eating habits, McDonald's CEO Jim Skinner says that won't happen.
HSUS to McDonald's: Use Cage-Free Eggs
At today's annual McDonald's meeting, Humane Society will present resolution asking the chain to commit to using 5 percent cage-free eggs in the U.S.
McDonald's Honored for Work with Immigrants
The Migration Policy Institute honored McDonald’s English Under the Arches program as an exceptional immigrant integration initiative.
Maybe an Ogre Can Get Kids to Eat Healthy
McDonald's hopes so, as it plans a promotion surrounding
Shrek Forever After
that will encourage kids to eat fruits, vegetables, low-fat dairy, and fruit juices with their Happy Meal.
Bernstein-Rein Wins Big Time Webby Award
Independent marketing and communications firm Bernstein-Rein won the Webby People's Voice Award for Best Integrated Media Plan for its McDonald's Honor Angus campaign.
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Food & Beverage
Marc Halperin: Resident F&B Expert
Ingredients & Dayparts
Denise Lee Yohn: QSR’s Marketing Guru
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