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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
An Inside Job
The Humane Society of the United States is buying stock in several quick-service companies in an attempt to sway supplier decisions in its favor.
QSR Pulls Out All the Stops at NRA
Have you stopped by booth 4861 to win a free iPod or iPad and grab your own copy of QSR's May issue?...
Ronald McDonald Isn't Going Anywhere, Skinner Says
Though some advocacy groups want to see the McDonald's mascot retired forever due to beliefs that he encourages unhealthy eating habits, McDonald's CEO Jim Skinner says that won't happen.
HSUS to McDonald's: Use Cage-Free Eggs
At today's annual McDonald's meeting, Humane Society will present resolution asking the chain to commit to using 5 percent cage-free eggs in the U.S.
McDonald's Honored for Work with Immigrants
The Migration Policy Institute honored McDonald’s English Under the Arches program as an exceptional immigrant integration initiative.
Maybe an Ogre Can Get Kids to Eat Healthy
McDonald's hopes so, as it plans a promotion surrounding
Shrek Forever After
that will encourage kids to eat fruits, vegetables, low-fat dairy, and fruit juices with their Happy Meal.
Bernstein-Rein Wins Big Time Webby Award
Independent marketing and communications firm Bernstein-Rein won the Webby People's Voice Award for Best Integrated Media Plan for its McDonald's Honor Angus campaign.
McDonald's Finds its Voice in Singing Competition
Three finalists from around the globe competed on Thursday for the top prize in the Voice of McDonald’s singing competition.
McDonald's Gospel Tour to Kick Off in May
The fourth year of the tour will feature new headliners and cities.
McDonald's Announces Strong Sales in First Quarter
McDonald's Corporation says that first-quarter profits are strong in 2010.
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