McDonald's

McDonald's 'Smurfs' the Earth, Plants Trees with New Promo

McDonald’s rolled out several promotional programs in conjunction with the new movie The Smurfs, one of which will invite kids to eat healthy and help plant trees at the same time.

The new “Smurf the Earth” program in the U.S. will encourage kids to order Apple Dippers with their Happy Meal through the rest of the year. On the Apple Dippers package is a digital code that, when entered online at HappyMeal.com, will lead to a tree being planted in a U.S. national forest.

The Price of Global Growth

As international markets embrace a more Westernized diet, U.S. restaurants face the pressure of rising commodities costs.

Over the last decade, American quick-service behemoths such as McDonald’s, Starbucks, and Pizza Hut have surged into international markets and captured diners’ interests with American dishes. But new data shows the whole industry might pay a price for that global growth.

The growing appeal of U.S. fast food in international markets has shifted world commodity supplies and spurred rising prices.

Top 50 Breakdown by Market Segments

The top quick-serve and fast-casual brands in the nation.

Top 50 Unit Breakdown Sorted by Rank

The top quick-serve and fast-casual brands in the nation.

Top 50 Sorted by Rank

The top quick-serve and fast-casual brands in the nation.

Top 50 Sorted by Systemwide Sales

The top quick-serve and fast-casual brands in the nation.

When Fast Food Regulations Go Too Far

The alarm goes off, the sun is just peeking over the horizon, and you leap out of bed to face another lousy day in paradise. After you wash up for the day ahead, you tear open the closet door to find your manager’s uniform is gone. You know you brought it home from the cleaners and hung it there. Where is it? You look over at the nightstand, and your store keys are gone. What the heck is going on?  

McDonald's Overhauls Happy Meals to Up Health Profile

McDonald’s announced today a major overhaul of its Happy Meals in an attempt to increase the nutritional profile of its kids-meal offering.  

In a webcast featuring McDonald’s USA president Jan Fields and director of nutrition Cynthia Goody, the company announced that it will begin automatically including apples in every Happy Meal, and will reduce the size of the french fries included.

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