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Q&A: Tim Ryan
The president of the Culinary Institute of America talks with
’s Sam Oches about how the institute is stepping up its influence on the national foodservice industry.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald's Announces Strong Sales in First Quarter
McDonald's Corporation says that first-quarter profits are strong in 2010.
Healthy Dining Takes On McDonald's
McDonald's has joined the Healthy Dining initiative, and customers can now find and research 15 Healthy Dining-approved McDonald's items at HealthyDiningFinder.com.
McDonald's And Michelle Wie Create Winning Team
McDonald's has paired up with golfer Michelle Wie in the hopes of launching a successful campaign about celebrating success and achievement in youth education.
The Earth Gets An Hour at McDonald's
McDonald's Canada to participate in energy-saving hour on March 27, possibly saving more than 10,000 kWh in electricity usage.
Ray Kroc Would Be Proud of These Operators
McDonald's will announce the winners of its Ray Kroc Award, which honors the best operators in the system.
A New Marketing Reality
Industry giants go viral with eye-catching, augmented-reality marketing promotions.
Chinese New Year Ups Global Sales for McDonald's
Global comparable sales were up 4.8 percent in February, with U.S. comparable sales up 0.6 percent.
McDonald's Kicks Off Vancouver Stay
Company's Olympics activities officially launched today at the McDonald’s restaurant in the Olympic Main Media Center.
Howard Making More Magic for McDonald's
Dwight Howard renews agreement with company, will star in commercial with LeBron James before Super Bowl.
Twenty Years Later, McDonald's Russia Still Going Strong
Moscow unit—the country's first—celebrates 20th anniversary as chain plans to move closer to 300 total locations across the country.
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