McDonald's

Fast Food Closing in on Full Service in Customer Satisfaction

The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.

The American Customer Satisfaction Index (ACSI), released today, found that customer satisfaction with the quick-serve industry had increased 5.3 percent between 2010 and 2011, to a score of 79 out of 100.

The full-service industry, meanwhile, increased only 1.2 percent to a score of 82.

McDonald's Tops BK, But Wendy's Still Has Most Buzz

For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.

According to the YouGov BrandIndex, a consumer perception research service of brands, McDonald’s passed Burger King in May in the BrandIndex’s “buzz score,” which measures consumer feedback of brands. As of June 3, McDonald’s buzz score was 23.1 among burger consumers, while Burger King’s was 21.5.

New Communications Leader In at McDonald's

McDonald's Corporation announced that Bridget Coffing, currently vice president of global external communications, has been promoted to senior vice president of McDonald's corporate relations.

In her new role, Coffing will be the chief communications officer for McDonald's and will oversee corporate functions including media relations, marketing communications, public relations, corporate social responsibility, internal communications, and government relations.

Interpreting the Top 100

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own.

Darren, what is the size of the fast-casual segment (2010)?

Would Your Crew Wear Mobile Ads?

When Superior Uniform Group (sug) began manufacturing uniforms in 1920, chances are no one in the company ever thought it would launch a media division more than nine decades later. But in a sign of the times—in which more businesses than not are undergoing major technological transformations and industries are bleeding into one another like clothes in a hot wash—this is exactly what SUG did when it launched everyBODY media in early March.

The Secret to 30 Years of Success at McDonald's

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Billions and billions sold. A veritable room full of creative awards, including the 4A’s “Best Five Year Campaign,” Advertising Age’s “Best Campaign of the Twentieth Century,” and the second-best Spokesclown of the Twentieth Century—not to mention a mess of Cannes Lions and Clios.

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