industry headlines

McDonald’s Case Study Sees Successful Mobile Strategy

2015-02-09 There are three simple ways brick-and-mortar establishments can increase their mobile redemptions as much as 500 to 800 percent according to a new blo...

McDonald’s in Latin America Add Cheese to Fries

2015-02-03 For the first time, McDonald’s customers in Latin America can shake some cheddar flavor onto their fries in honor of Penguins of Madagascar, the anima...

McDonald’s Wins Super Bowl With Top Ad

2015-02-02 McDonald’s one-minute “Pay with Lovin’” ad, which aired during the 2nd quarter, is one of the top-scoring ads so far this Super Bowl, according to Ace...

Thompson Out as McDonald’s CEO; Easterbrook Takes Reins

2015-01-28 The Board of Directors of McDonald’s Corporation today announced that Don Thompson will retire as president and chief executive officer and as a membe...

McDonald’s Implements New Digital Menu Boards

2015-01-26 Menu boards make a big difference in what and how customers order when dining out.

McDonald's U.S. Comp Sales Down 4.6% in November

2014-12-08 McDonald's Corporation announced that global comparable sales decreased 2.2 percent in November. Performance by segment was as follows:...

McDonald's Reports Third Quarter Declines

2014-10-21 McDonald's Corporation announced results for the third quarter ended September 30, 2014, reflecting lower revenues, operating income and earnings per ...

Amex Partners with McDonald's for Real-Time Points Payment

2014-10-21 American Express is asking their card members if they want fries with that.

McDonald's Treats iPhone Fans, Celebrates Apple Pay

2014-09-19 McDonald's and iPhone users will soon be able to use Apple Pay in all of the brand’s U.S. restaurants.