Anatomy of a Marketing Campaign

In an age when consumers’ choices have never been broader, it’s critical to stand out among the sea of other brands and offerings. That may be one reason why companies from practically every industry are spending hundreds of thousands—if not millions—of dollars to develop and execute marketing campaigns that resonate with their target audience, drive sales, and cement brand loyalty for years to come.

The Drive-Thru Performance Study

How does your brand stack up against the drive-thru competition?
Quick service restaurant brands enhance drive thru systems to improve operation.
El Pollo Loco employees tell customers what is in every bag they hand them to improve order accuracy in the drive thru. El Pollo Loco

A lot has been said about the dramatic transformation the limited-service restaurant industry has experienced in the last five to 10 years. Observers have noted a range of factors that have shoved along the change, from the pressures to offer healthier food to younger generations’ desire for more creative menu opportunities.

SoCal McDonald's to Offer Students Free Breakfast

As students prepare for their first day of school across the country, Southern California McDonald’s restaurants are helping kick-start their year with a wholesome breakfast. On September 9, participating restaurants will offer, free of charge, any breakfast sandwich, apple slices, or Yoplait Go-Gurt low-fat strawberry yogurt, along with milk, to kindergarten through eighth grade students from 6:30 to 9:30 a.m.

McDonald's Fuels NFL Fans' Passion with Tailgating, Prizes

In its second year as the official restaurant sponsor of the National Football League (NFL), McDonald's is celebrating football fans' love for the game with a new mindset of tailgating and exclusive football content and prizes for customers. 

To help fans get into the spirit, McDonald's is launching the national McDonald's Tailgate Photo Sweepstakes. Participants have a chance to win the ultimate McDonald's tailgate experience, with the McDonald's mobile restaurant rolling up with enough food for 200 friends, family members, and neighbors.

McDonald's Names New USA President Following Retirement of Jeff Stratton

McDonald's Corporation announced Jeff Stratton, McDonald's USA president, made the decision to retire after 41 years with the brand. As a result, the board of directors elected former McDonald's executive Mike Andres as McDonald's USA president effective October 15, the date of Stratton's retirement.

Joint-Employer Ruling for McDonald's Could Change Franchise Business

The franchise business model could be in for a shake up if last week's joint-labor ruling regarding McDonald's holds up through the appeal process. Last Tuesday, the general counsel of the National Labor Regulations Board (NLRB) found the fast-food giant potentially liable for labor violations brought against its franchisees. Industry experts say it's a dangerous precedent for the quick-serve industry—and one that goes against at least 30 years of established case law.