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The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
New Kind of Community Service
New England–area McDonald’s franchisees give out free breakfast for new campaign.
Joint-Employer Ruling for McDonald's Could Change Franchise Business
The franchise business model could be in for a shake up if last week's joint-labor ruling regarding McDonald's holds up through the appeal process.
Pokémon Happy Meals Coming Soon to McDonald's
Pokémon XY Happy Meals will arrive in participating McDonald’s restaurants across the U.S.
Taco Bell Takes Jab at McDonald's in Newest Ad
With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says.
McDonald's Partners with SMG for Consumer Feedback
Service Management Group Inc. (SMG) has been selected by McDonald’s USA to provide a customer feedback program to approximately 14,000 U.S.
McDonald's Joins National Recycle Program
GreenBlue’s Sustainable Packaging Coalition announced that McDonald’s USA will be the newest participant in its How2Recycle Label Program.
McDonald’s Announces All American Games Rosters
The McDonald’s All American High School Basketball Games unveiled the official rosters for the 37th Annual Boys Game and 13th Annual Girls Game during...
McDonald’s Lets Fans Send #CheersToSochi
With less than one month until the start of the Sochi 2014 Olympic Winter Games, McDonald’s is launching a new social media campaign to connect fans f...
Simply Put on the Bottom Line
Creating a simple brand image can be quite complicated—but it may also pay off.
McDonald’s Phases Out Foam Cups
McDonald’s Corp. has confirmed that it will replace all polystyrene beverage cups with paper cups at its 14,000 U.S. outlets.
Former McDonald’s Senior Director Joins Key Supplier
Michael Irgang has joined OSI Group as vice president and chief accounting officer as of September 9, 2013.
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The Buzz About a Pot-Pairing Menu
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