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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Amex Partners with McDonald's for Real-Time Points Payment
American Express is asking their card members if they want fries with that.
McDonald's Treats iPhone Fans, Celebrates Apple Pay
McDonald's and iPhone users will soon be able to use Apple Pay in all of the brand’s U.S. restaurants.
SoCal McDonald's to Offer Students Free Breakfast
As students prepare for their first day of school across the country, Southern California McDonald’s restaurants are helping kick-start their year wit...
McDonald's Fuels NFL Fans' Passion with Tailgating, Prizes
In its second year as the official restaurant sponsor of the National Football League (NFL), McDonald's is celebrating football fans' love for the gam...
McDonald's Names New USA President Following Retirement of Jeff Stratton
McDonald's Corporation announced Jeff Stratton, McDonald's USA president, made the decision to retire after 41 years with the brand.
Joint-Employer Ruling for McDonald's Could Change Franchise Business
The franchise business model could be in for a shake up if last week's joint-labor ruling regarding McDonald's holds up through the appeal process.
Pokémon Happy Meals Coming Soon to McDonald's
Pokémon XY Happy Meals will arrive in participating McDonald’s restaurants across the U.S.
Taco Bell Takes Jab at McDonald's in Newest Ad
With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says.
McDonald's Partners with SMG for Consumer Feedback
Service Management Group Inc. (SMG) has been selected by McDonald’s USA to provide a customer feedback program to approximately 14,000 U.S.
McDonald's Joins National Recycle Program
GreenBlue’s Sustainable Packaging Coalition announced that McDonald’s USA will be the newest participant in its How2Recycle Label Program.
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