McDonald's

Courting Calorie Counters

The nutritional value of limited-service restaurant food has been the topic of debate among consumers, critics, and operators for some time. Growing concerns over Americans’ high obesity levels have only heightened the debate, leading some observers to encourage increased governmental regulation of food, others to urge more focus on informed, unforced choice.

Much of the talk has been about calories, because consuming too many of those without accompanying exercise results in additional pounds.

New Kind of Community Service

Commuters in the Boston area were treated to a friendly surprise earlier this year when McDonald’s workers stationed in a Boston subway station handed out free cups of coffee and Egg McMuffin sandwiches.

The giveaway, which was filmed, was part of a new localized campaign by McDonald’s franchisees in the New England area. Called the “Good Morning Campaign,” the giveaway provided footage for TV ads running in the market. More ad spots featuring giveaways in other locations across New England will run in the coming months.

Pokémon Happy Meals Coming Soon to McDonald's

Pokémon XY Happy Meals will arrive in participating McDonald’s restaurants across the U.S. beginning May 23, 2014, kicking off the latest Happy Meal promotion between one of the world’s most popular entertainment franchises and a leading foodservice provider. The Pokémon Company International continues its McDonald’s Pokémon XY Happy Meal promotion in other major markets later in 2014.

Mobile Goes Mainstream

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

Quick service restaurants roll out smart phone app payment options for customers
Wendy's is expanding its mobile payment options to more U.S. markets throughout 2014.

In the post-recession economy, major quick-service players are still struggling to find new ways to drive traffic and capture the attention and loyalty of the all-important Millennial consumer.

Now some of the biggest brands in the business, including McDonald’s, Wendy’s, and Burger King, think they’ve found the way to do it: mobile payments.

Taco Bell Takes Jab at McDonald's in Newest Ad

With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says. The “Get with the Times” commercial, which debuted Tuesday, April 8, is a follow up to a spot that premiered the day before the breakfast launch featuring various several paid endorsers by the name of Ronald McDonald.

McDonald's Partners with SMG for Consumer Feedback

Service Management Group Inc. (SMG) has been selected by McDonald’s USA to provide a customer feedback program to approximately 14,000 U.S. restaurants. Customers will be able to offer real-time feedback on their restaurant experiences by accessing an easy-to-use website via any internet-enabled device.

Smooth Transition

Whether or not consumers are flocking to the better-for-you items they’re demanding from quick-serve restaurants is up for debate, but there’s really no argument about yogurt’s success. The dairy product’s growth is hard to ignore; according to U.S. Department of Agriculture data, yogurt production doubled between 2002 and 2012 to meet demand.

McDonald's Joins National Recycle Program

GreenBlue’s Sustainable Packaging Coalition announced that McDonald’s USA will be the newest participant in its How2Recycle Label Program. A member of the SPC since 2005, McDonald’s is the first national restaurant chain to join How2Recycle, a program dedicated to clearly and consistently communicating recyclability to the public.

 

McDonald’s Announces All American Games Rosters

The McDonald’s All American High School Basketball Games unveiled the official rosters for the 37th Annual Boys Game and 13th Annual Girls Game during the McDonald’s All American Games Selection Show on ESPNU. The nation’s top annual high school basketball all-star event will again be played at Chicago’s United Center on April 2.

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