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The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
McDonald’s Wins Super Bowl With Top Ad
McDonald’s one-minute “Pay with Lovin’” ad, which aired during the 2nd quarter, is one of the top-scoring ads so far this Super Bowl, according to Ace...
Thompson Out as McDonald’s CEO; Easterbrook Takes Reins
The Board of Directors of McDonald’s Corporation today announced that Don Thompson will retire as president and chief executive officer and as a membe...
McDonald’s Implements New Digital Menu Boards
Menu boards make a big difference in what and how customers order when dining out.
Lawsuit Against McDonald’s Tests New Franchising Law
McDonald's U.S. Comp Sales Down 4.6% in November
McDonald's Corporation announced that global comparable sales decreased 2.2 percent in November. Performance by segment was as follows:...
McDonald's Reports Third Quarter Declines
McDonald's Corporation announced results for the third quarter ended September 30, 2014, reflecting lower revenues, operating income and earnings per ...
Amex Partners with McDonald's for Real-Time Points Payment
American Express is asking their card members if they want fries with that.
McDonald's Treats iPhone Fans, Celebrates Apple Pay
McDonald's and iPhone users will soon be able to use Apple Pay in all of the brand’s U.S. restaurants.
SoCal McDonald's to Offer Students Free Breakfast
As students prepare for their first day of school across the country, Southern California McDonald’s restaurants are helping kick-start their year wit...
McDonald's Fuels NFL Fans' Passion with Tailgating, Prizes
In its second year as the official restaurant sponsor of the National Football League (NFL), McDonald's is celebrating football fans' love for the gam...
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Starbucks and Other Brands Kick Off Hiring Initiative
Auntie Anne's Raises Funds for Childhood Cancer Research
Arby's Fundraises to Fight Childhood Hunger
Smashburger To Open More Airport Locations
Modmarket Opens Second Location in Denver Airport
Penn Station Subs Cools Off Customers With Free Lemonade
Grabbagreen Expands into Southern California
Independent Restaurants Drop 3 Percent
50 Carolina Hardee's Refinanced, Reimaged
Fresh To Order Adds Prime Beef to Menu
Ones to Watch