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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Howard Making More Magic for McDonald's
Dwight Howard renews agreement with company, will star in commercial with LeBron James before Super Bowl.
Twenty Years Later, McDonald's Russia Still Going Strong
Moscow unit—the country's first—celebrates 20th anniversary as chain plans to move closer to 300 total locations across the country.
McDonald's Scores Lebron James Partnership
Cleveland Cavaliers star agrees to multi-year deal with the company; relationship to kick off with Super Bowl ad.
McDonald's, Latin America Partner to Donate to Haiti Efforts
McDonald's Corporation's $500,000 donation to be matched by Arcos Dorados, which operates almost 1,700 restaurants in Latin America.
McDonald's Shuffles Its Upper Ranks
Don Thompson elected to the role of president and chief operating officer by company Board of Directors.
Golden Arches to Bring Winter Games to Life
Three on-site restaurants, LTO menu options, in-store advertising, and charitable efforts to drive McDonald's Winter Olympics promotional partnership.
Philly McDonald's Now Have Mac Snack Wrap
Latest addition to the Snack Wrap line available in Greater Philadelphia Region; launch to be celebrated with live music, coat drive.
12 Finalists Vying to Become Voice of McDonald's
Worldwide, "American Idol"–style contest searching for McDonald's best singer amongst 1.6 million employees.
New Book Chronicles Life of Egg McMuffin Creator
The Good Egg
details life and legacy of Herb Peterson, who helped invent breakfast at McDonald's.
'Avatar' Coverage Set for McDonald's
Winner of Twitter promotion will get a screening of the new film with producer Jon Landau.
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