Arcos Dorados Holdings Inc., Latin America's largest restaurant chain and the world's largest McDonald's franchisee, announced the appointment of Jose Alberto Velez, CEO of Cementos Argos, S.A., as an independent director of its board and member of the Audit Committee.
McDonald's USA announced the top ten finalists of McDonald's Perfect Pair Contest, which kicked off the national launch of McCafe Frozen Strawberry Lemonade on May 9.
McDonald's Corporation announced that Bridget Coffing, currently vice president of global external communications, has been promoted to senior vice president of McDonald's corporate relations.
In her new role, Coffing will be the chief communications officer for McDonald's and will oversee corporate functions including media relations, marketing communications, public relations, corporate social responsibility, internal communications, and government relations.
Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own.
Darren, what is the size of the fast-casual segment (2010)?
When Superior Uniform Group (sug) began manufacturing uniforms in 1920, chances are no one in the company ever thought it would launch a media division more than nine decades later. But in a sign of the times—in which more businesses than not are undergoing major technological transformations and industries are bleeding into one another like clothes in a hot wash—this is exactly what SUG did when it launched everyBODY media in early March.
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Billions and billions sold. A veritable room full of creative awards, including the 4A’s “Best Five Year Campaign,” Advertising Age’s “Best Campaign of the Twentieth Century,” and the second-best Spokesclown of the Twentieth Century—not to mention a mess of Cannes Lions and Clios.
Pokemon Black·White-themed Happy Meals arrive in participating McDonald's stores across North America beginning June 17, 2011.
Pokémon fans visiting North American McDonald's locations June 17-July 7 can purchase a Happy Meal featuring one of eight McDonald's exclusive Pokémon figures, including Pikachu and brand-new Pokémon Reshiram, Zekrom, Snivy, Tepig, Oshawott, Zorua, and Zoroark, as well as one of twelve Pokémon Trading Card Game cards to celebrate what has already been a blockbuster year for the franchise.
Congress is encouraging the foodservice industry to self-regulate its marketing to kids, asking the Federal Trade Commission (FTC)—along with the Centers for Disease Control and Prevention (CDC), the Food and Drug Administration (FDA), and the Department of Agriculture—to create a list of kids’ marketing principles.
The new guidelines, which were announced April 28 and will be finalized in July, say that advertising should encourage healthier food choices, while minimizing the marketing of harmful food elements.
McDonald’s is personalizing its healthy-menu efforts by launching a new “Made Just for You” platform. The company debuted the new platform yesterday at its First Taste Event in New York City.
McCafé beverages, chicken-based options, and salads have all been placed under the “Made Just for You” banner. McDonald’s also used the First Taste Event to announce the addition of two “Made Just for You” items: the Mango Pineapple Real Fruit Smoothie and the Asian Salad.
McDonald's Corporation announced global comparable sales growth of 6.0 percent in April. Performance by segment was as follows: U.S. up 4.0 percent; Europe up 6.5 percent; Asia/Pacific, Middle East, and Africa up 6.5 percent.