Ronald McDonald House Charities Northern California (RMHCNC) and local Northern California McDonald’s restaurants recognized nearly 150 exceptional high school seniors, who received more than $170,000 in college scholarships on Saturday, June 18, 2011, at the West Steps of the California State Capitol.
McDonald's Corporation announced global comparable sales growth of 3.1 percent in May. Performance by segment was as follows: U.S. up 2.4 percent; Europe up 2.3 percent; and Asia/Pacific, Middle East, and Africa up 4.3 percent.
For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.
According to the YouGov BrandIndex, a consumer perception research service of brands, McDonald’s passed Burger King in May in the BrandIndex’s “buzz score,” which measures consumer feedback of brands. As of June 3, McDonald’s buzz score was 23.1 among burger consumers, while Burger King’s was 21.5.
Arcos Dorados Holdings Inc., Latin America's largest restaurant chain and the world's largest McDonald's franchisee, announced the appointment of Jose Alberto Velez, CEO of Cementos Argos, S.A., as an independent director of its board and member of the Audit Committee.
McDonald's USA announced the top ten finalists of McDonald's Perfect Pair Contest, which kicked off the national launch of McCafe Frozen Strawberry Lemonade on May 9.
McDonald's Corporation announced that Bridget Coffing, currently vice president of global external communications, has been promoted to senior vice president of McDonald's corporate relations.
In her new role, Coffing will be the chief communications officer for McDonald's and will oversee corporate functions including media relations, marketing communications, public relations, corporate social responsibility, internal communications, and government relations.
Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own.
Darren, what is the size of the fast-casual segment (2010)?
When Superior Uniform Group (sug) began manufacturing uniforms in 1920, chances are no one in the company ever thought it would launch a media division more than nine decades later. But in a sign of the times—in which more businesses than not are undergoing major technological transformations and industries are bleeding into one another like clothes in a hot wash—this is exactly what SUG did when it launched everyBODY media in early March.
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Billions and billions sold. A veritable room full of creative awards, including the 4A’s “Best Five Year Campaign,” Advertising Age’s “Best Campaign of the Twentieth Century,” and the second-best Spokesclown of the Twentieth Century—not to mention a mess of Cannes Lions and Clios.
Pokemon Black·White-themed Happy Meals arrive in participating McDonald's stores across North America beginning June 17, 2011.
Pokémon fans visiting North American McDonald's locations June 17-July 7 can purchase a Happy Meal featuring one of eight McDonald's exclusive Pokémon figures, including Pikachu and brand-new Pokémon Reshiram, Zekrom, Snivy, Tepig, Oshawott, Zorua, and Zoroark, as well as one of twelve Pokémon Trading Card Game cards to celebrate what has already been a blockbuster year for the franchise.