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The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
New Kind of Community Service
New England–area McDonald’s franchisees give out free breakfast for new campaign.
Philly McDonald's Now Have Mac Snack Wrap
Latest addition to the Snack Wrap line available in Greater Philadelphia Region; launch to be celebrated with live music, coat drive.
12 Finalists Vying to Become Voice of McDonald's
Worldwide, "American Idol"–style contest searching for McDonald's best singer amongst 1.6 million employees.
New Book Chronicles Life of Egg McMuffin Creator
The Good Egg
details life and legacy of Herb Peterson, who helped invent breakfast at McDonald's.
'Avatar' Coverage Set for McDonald's
Winner of Twitter promotion will get a screening of the new film with producer Jon Landau.
McDonald's Preps World Cup Coverage
Will include initiatives such as the Player Escort program, which gives 1,408 kids the chance to walk onto the soccer field with a player.
Minnesota McDonald's Gets Modern
New unit in Burnsville reflects updated McDonald's interior design.
McDonald's Outlines Future of Plan to Win
Plan includes opening about 1,000 new restaurants and reimaging 2,300 existing locations worldwide in 2010.
McDonald's Switches to New Microsoft Tool
Corporation now using Microsoft's Business Productivity Online Suite for business communication and collaboration.
McDonald's, Shawn Johnson Offer Invitations to Olympics
The restaurant chain's Champion Kids program send select children to the Olympic Winter Games in Vancouver.
Quarterly Cash Dividend at McDonald's Upped 10 Percent
Quarterly cash dividend per share of common stock now stands at 55 cents.
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