McDonald's

Leveraging Franchisee Diversity

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to customer relations, new product innovation, and new markets.

Trust Roy, It's Worth a Grand

Once upon a time, there was a used car lot with a tan building, some pavement, and a lot of fast, gray cars, as well as one Volkswagen with no engine and a sign that read, “Great mileage.”

One warm day, lightning cracked in the West and pretty soon a storm hit. It hailed ball bearings for a full three minutes. When it stopped, those cars looked like they had been attacked by a herd of church ladies protesting medical marijuana.

Who’s Working in Your Kitchen?

Recent crackdowns signal to restaurant operators that the government is ready to end illegal hiring.

Recent government crackdowns on Chipotle and Pei Wei that forced both concepts to at least temporarily close locations have reminded restaurant operators that the government is taking illegal immigration very seriously.

The two incidents, in which illegal immigrants were found to be in each quick serve’s employ, came almost two years after the Obama administration decided to rein in the employers who hired illegal immigrants rather than go after the employees themselves, which had been the primary strategy up to that point.

Marketing to Kids 'Stix' on Minds of Operators

With family dollars and repeat business becoming more important for quick serves to capture, one company hopes its signature product will stick in the minds of operators as they increase their marketing efforts toward children.

Kem Clark, president and owner of Omnicor Inc., says her company’s product, Wikki Stix, is “the clean alternative to crayons.”

In Coffee, Who Has Most Loyalty? Not Starbucks

While there are many millions of coffee drinkers who rely completely on Starbucks to satisfy their coffee urges, more than half of Starbucks’ customers regularly visit Dunkin’ Donuts or McDonald’s for a hot beverage or breakfast over the course of a month.

The Coast is Clear

There is a constant murmur during the July 27, 2010, Congressional hearing before the Committee on Energy and Commerce. As politicians shuffle in and out from their burgundy leather seats, Ken Feinberg, made famous for distributing insurance claims to 9/11 victims and their families, stays still, hunched over the tabletop microphone in front of him.

McDonald's To Add 50K to Its McFamily

McDonald's and its franchisees are looking to hire up to 50,000 new crew and restaurant management positions at restaurants across the country during a hiring event on April 19.  

The one-day event will seek to bring in and hire a combination of both full- and part-time positions in close to 14,000 U.S. restaurants.

New Restaurant Trend Really Pops with Diners

In 2007, Ludo Lefebvre did what no businessman should ever do: He made an important business decision out of fear.

Faced with the opportunity to use millions of dollars in investments to open a restaurant, the Los Angeles–based celebrity chef balked at committing himself to 10–15 years sweating in the same kitchen. Instead, he launched LudoBites, a series of temporary eateries that appear in different spaces around Los Angeles for a finite period of time—a few days here, a few weeks there—and then disappear after making Lefebvre heaps of money.

How to Spot a Good (& Bad) Brand Extension

What do Bic underwear, Harley-Davidson wine coolers, and Jamba Juice soup have in common? They’re all ways companies have tried to extend their brands—and they all failed.

It shouldn’t have been a surprise that the rough and manly image of the Harley brand wouldn’t fit with the light and girly product attributes of a wine cooler, but the fates of other brand extensions are harder to predict.

Sponsorship Could Be Solution to Crowded Ad Market

Jimmy John’s and NASCAR.

McDonald’s and the Olympics.

Taco Bell and Major League Baseball.

Papa John’s and the National Football League.

With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a more accepted and important role in corporations’ marketing mix.

“Traditional media just doesn’t cut it as it used to and sponsorships provide an opportunity to tap into the key passion points of consumers,” says William Chipps, senior editor of the IEG Sponsorship Report.

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