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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
McDonald's Preps World Cup Coverage
Will include initiatives such as the Player Escort program, which gives 1,408 kids the chance to walk onto the soccer field with a player.
Minnesota McDonald's Gets Modern
New unit in Burnsville reflects updated McDonald's interior design.
McDonald's Outlines Future of Plan to Win
Plan includes opening about 1,000 new restaurants and reimaging 2,300 existing locations worldwide in 2010.
McDonald's Switches to New Microsoft Tool
Corporation now using Microsoft's Business Productivity Online Suite for business communication and collaboration.
McDonald's, Shawn Johnson Offer Invitations to Olympics
The restaurant chain's Champion Kids program send select children to the Olympic Winter Games in Vancouver.
Quarterly Cash Dividend at McDonald's Upped 10 Percent
Quarterly cash dividend per share of common stock now stands at 55 cents.
Franz Ferdinand, Others Working ‘Late’ for McDonald’s
New Late Night McDonald’s interactive online advertising campaign targets young-adult audience with music videos.
McDonald's Surprising Transit Riders With Free Burgers
Transit systems in select cities to hand out coupons for free transit and free Third Pounder.
Mother Knows Best, According to McDonald’s
Chain sends moms to beef facility to validate product as Angus Third Pounders hit the market.
McDonald's Supplier Recognized for Quality
International Paper facility honored by HAVI-Perseco for McDonald's supply.
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