As foodservice operators endure the challenge of staying ahead of guests’ expectations, one reality is becoming increasingly clear in the restaurant game: The status quo will no longer do. Today’s consumers seek a greater mix of quality, value, and healthy options when dining out.
Just last year, women crossed the 50 percent threshold in the U.S. workforce, and for the first time in history represent the majority of working Americans. Even in our own industry, more than 50 percent of restaurants are now owned by women—a statistic released by the National Restaurant Association just last month.
While women’s accomplishments in the professional and collegiate world are undeniable (for every two men earning a post-secondary degree, three women are graduating), the fact remains that only 2 percent of bosses at America’s largest companies are women.
As far back as I can remember in my McDonald’s career, Ray Kroc preached the importance of giving back to the community. He always said that if we were going to take money from the residents, we should be giving back value to the place where they lived and worked. He called it being “Mr. McDonald’s.” Make sure community members understand that if they need anything, they should think of McDonald’s first. Be it Little League uniforms, disaster relief, the local school, or police and fire benefits, they should come to us first. He also understood guilt.
Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.
The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives simpler. In the U.S., five quick-serve brands cracked the top 10: Subway at No. 2, McDonald’s at No. 3, Dunkin’ Donuts at No. 4, Burger King at No. 5, and Starbucks at No. 9.
Netflix was the top overall brand in the U.S.
Why are specialty beverage programs growing in popularity?
The quick serves are all trying to add specialty beverages to do two things. The first is to differentiate from each other, and secondly they’re trying to add products that their customers are already getting elsewhere.
There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-dining menu items, ingredients, and techniques that were adopted by quick-service and fast-casual restaurants over the last decade.
McDonald's Angus Third Pounders just got bolder with the new Chipotle BBQ Bacon Angus Burger. The newest member of the Angus Third Pounder burger line is only available for a limited time through March 31.
Served with 100 percent Angus beef, bacon, Chipotle BBQ sauce, red onion rings, crinkle cut dill pickles, and melted cheese, the new Chipotle BBQ Bacon Angus is full of bold flavors, and combines the tangy sweetness of barbecue with the smoky taste of Chipotle peppers. The Chipotle BBQ Bacon Angus is also available in a Snack Wrap.
This month last year, First Lady Michelle Obama stood before a crowd of activists, journalists, government leaders, celebrities, and kids gathered in the State Dining Room of the White House to announce a campaign that will ultimately define her—and part of her husband’s—time in Washington, D.C. The announced campaign, christened “Let’s Move!,” would pour as much as $1 billion of federal money over the next decade into reversing the growing epidemic of childhood obesity.
It’s the New Year, and I would like to expound on some ideas I have for 2011, as well as look at some of the areas that may—or definitely will—affect the way we do business in the coming year. Welcome to Roy’s World.
In 2015, the single most popular dish on quick-serve restaurant menus will be a sumptuous curried goat sandwich served with fried lentils and a crispy tamarind-orange flatbread.
Shortly thereafter, thick, frosty duck confit milkshakes and turnip tots will take the fast food world by storm.
Then, by 2017, drive-thru windows will be overwhelmed by customers determined to get their hands on the latest menu sensation: big, brimming bowls of real Spanish-style paella, replete with fresh mussels and clams and saffron-infused rice.