McDonald's

Trickle-Down Theory

There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-dining menu items, ingredients, and techniques that were adopted by quick-service and fast-casual restaurants over the last decade.

Chipotle BBQ Bacon Joins McDonald's Angus Line

McDonald's Angus Third Pounders just got bolder with the new Chipotle BBQ Bacon Angus Burger. The newest member of the Angus Third Pounder burger line is only available for a limited time through March 31.

Served with 100 percent Angus beef, bacon, Chipotle BBQ sauce, red onion rings, crinkle cut dill pickles, and melted cheese, the new Chipotle BBQ Bacon Angus is full of bold flavors, and combines the tangy sweetness of barbecue with the smoky taste of Chipotle peppers. The Chipotle BBQ Bacon Angus is also available in a Snack Wrap.

Time to Move

This month last year, First Lady Michelle Obama stood before a crowd of activists, journalists, government leaders, celebrities, and kids gathered in the State Dining Room of the White House to announce a campaign that will ultimately define her—and part of her husband’s—time in Washington, D.C. The announced campaign, christened “Let’s Move!,” would pour as much as $1 billion of federal money over the next decade into reversing the growing epidemic of childhood obesity.

Fine-Dining Trends that Are Headed Your Way

In 2015, the single most popular dish on quick-serve restaurant menus will be a sumptuous curried goat sandwich served with fried lentils and a crispy tamarind-orange flatbread.

Shortly thereafter, thick, frosty duck confit milkshakes and turnip tots will take the fast food world by storm.

Then, by 2017, drive-thru windows will be overwhelmed by customers determined to get their hands on the latest menu sensation: big, brimming bowls of real Spanish-style paella, replete with fresh mussels and clams and saffron-infused rice.

Are Mascots Outdated?

Are Ronald, Jack, Wendy, and the King right for marketing in the 21st century?

More than a decade into the 21st century, it is safe to say we are living in a brave new world. Television, perhaps the pièce de résistance of last century, has given way to computers and, in turn, desktop computers and laptops may soon give way to tablets and smartphones.

McDonald's Adds to Board of Directors, Promotes Executive

McDonald’s Corporation announced that Don Thompson, president and chief operating officer, was elected to the company’s Board of Directors, effective immediately.

“Don is an exceptional leader, with tremendous knowledge of our business and the [quick-serve] industry,” says Andrew McKenna, chairman of McDonald’s Board of Directors. “With his strong global insights, he will bring valuable experience to our Board.”

McDonald's Sees Positive Fourth Quarter

McDonald's Corporation announced that it saw positive results for the fourth quarter, including a global comparable sales increase of 5 percent.

"During 2010, we continued our efforts toward becoming our customers' favorite place and way to eat and drink – and customers rewarded us by visiting our restaurants more often," CEO Jim Skinner says.

"As a result, we generated strong sales and delivered profitable market share growth, along with higher global revenues, operating income and earnings per share."

The New Kids’ Meals

Kids’ menus have come a long way from the days when they were little more than sandwiches, soft drinks, and small fries for the small fries.

As parents increasingly seek out food that is healthful and nutritious for their children, particularly in light of America’s growing childhood-obesity crisis, restaurants have sought to provide menu items that are not only good for kids, but also taste great.

Pages