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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
McDonald's Global Comparable Sales Rise in July
Over 4 percent growth across the globe includes significant increase in Europe.
McDonald's Experiences Strong Quarter Results
Comparable sales up across the globe for quarter ending June 30.
McDonald's Names Happiest Cities in America
Also welcomes back popular toy as part of 30th Birthday celebration for the Happy Meal.
Free McDonald's Drinks All Summer
McDonald's plans to steamroll the coffee competition by giving away drinks each Monday.
McDonald's Rolls Out Angus Burgers
New burger line to hit stores nationwide today.
The Biggest Trends in Chain Dining
John Boris, Zagat's SVP of Marketing, details the findings you didn't see in Zagat’s 2009 Survey of National Chain Restaurants.
McDonald's Global Sales Up 5.1 Percent
For the U.S., the company's sales rose 2.8 percent last month.
Humane Society Tries to Sway McDonald’s
The group is urging shareholders to approve its resolution to start transitioning toward cage-free egg usage.
'Night at the Museum' with McDonald's
The burger chain is teaming up with Twentieth Century Fox to promote the new Ben Stiller movie.
72nd Consecutive Month Sales Increase for McDonald's
Find out what kind of role the new snack wrap played in the unbeatable burger franchise's recent success.
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Food & Beverage
Marc Halperin: Resident F&B Expert
Ingredients & Dayparts
Denise Lee Yohn: QSR’s Marketing Guru
In the Store
Women in Foodservice
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