McDonald's

The Real Way Health Care Reform Affects You

While Democrats and Republicans battle over President Obama’s health care reform—a battle that intensified in January when U.S. District Judge Roger Vinson of Florida declared the reform unconstitutional—chain-store operators all over the country are struggling to figure out what they have to do right now to comply with the existing incarnation of the legislation.

McDonald's Pledges $2 Million to Japan Relief

McDonald's Corporation announced that it will contribute to the Japan disaster relief efforts with a donation of $2 million USD. The funds will be channeled through the International Federation of the Red Cross.

"The devastation in Japan has stunned and saddened the global community, and we're reaching out to help with this contribution," says Jim Skinner, McDonald's CEO. "We send our best to everyone affected by this disaster, including our employees and our customers."

Henny Penny Equipment Recognized by McDonald's

McDonald's awarded Henny Penny Corporation the 2010 Worldwide Equipment Partnership of the Year at the McDonald's Equipment Supplier Summit.

Henny Penny's win is attributed to the introduction of the new LVE Series 200 fryer – designed specifically for the high-volume needs of McDonald's restaurants.

What Happened to Table Service?

In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.

McDonald’s Announces Advancements in Sustainability

McDonald's Corporation announced its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the food served in its restaurants around the world is sourced from certified sustainable sources. The McDonald's SLMC requires that, over time, its suppliers will only use agricultural raw materials for the company's food and packaging that originate from sustainably managed land. This commitment is guided by a long-term vision and supported by an external, third-party annual evaluation process.

Minding Your Guests, Menu, and Kitchen

Unilever relaunches brand, establishes three-tier approach to help restaurants maximize potential.

As foodservice operators endure the challenge of staying ahead of guests’ expectations, one reality is becoming increasingly clear in the restaurant game: The status quo will no longer do. Today’s consumers seek a greater mix of quality, value, and healthy options when dining out.

Top Women in Quick Service

Meet the women leading the biggest segment in the restaurant industry.

Just last year, women crossed the 50 percent threshold in the U.S. workforce, and for the first time in history represent the majority of working Americans. Even in our own industry, more than 50 percent of restaurants are now owned by women—a statistic released by the National Restaurant Association just last month.

While women’s accomplishments in the professional and collegiate world are undeniable (for every two men earning a post-secondary degree, three women are graduating), the fact remains that only 2 percent of bosses at America’s largest companies are women.

Being Mr. McDonald’s

As far back as I can remember in my McDonald’s career, Ray Kroc preached the importance of giving back to the community. He always said that if we were going to take money from the residents, we should be giving back value to the place where they lived and worked. He called it being “Mr. McDonald’s.” Make sure community members understand that if they need anything, they should think of McDonald’s first. Be it Little League uniforms, disaster relief, the local school, or police and fire benefits, they should come to us first. He also understood guilt.

Report: Keep It Simple, Like Subway

Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.

The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives simpler. In the U.S., five quick-serve brands cracked the top 10: Subway at No. 2, McDonald’s at No. 3, Dunkin’ Donuts at No. 4, Burger King at No. 5, and Starbucks at No. 9.

Netflix was the top overall brand in the U.S.

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