McDonald's

Report: Keep It Simple, Like Subway

Subway was the top quick serve in a recent study measuring consumer perceptions of the “simplicity” of various brands.

The Global Brand Simplicity Index from strategic branding firm Siegel+Gale gauged more than 6,000 consumers’ opinions of what brands made their lives simpler. In the U.S., five quick-serve brands cracked the top 10: Subway at No. 2, McDonald’s at No. 3, Dunkin’ Donuts at No. 4, Burger King at No. 5, and Starbucks at No. 9.

Netflix was the top overall brand in the U.S.

Trickle-Down Theory

There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-dining menu items, ingredients, and techniques that were adopted by quick-service and fast-casual restaurants over the last decade.

Chipotle BBQ Bacon Joins McDonald's Angus Line

McDonald's Angus Third Pounders just got bolder with the new Chipotle BBQ Bacon Angus Burger. The newest member of the Angus Third Pounder burger line is only available for a limited time through March 31.

Served with 100 percent Angus beef, bacon, Chipotle BBQ sauce, red onion rings, crinkle cut dill pickles, and melted cheese, the new Chipotle BBQ Bacon Angus is full of bold flavors, and combines the tangy sweetness of barbecue with the smoky taste of Chipotle peppers. The Chipotle BBQ Bacon Angus is also available in a Snack Wrap.

Time to Move

This month last year, First Lady Michelle Obama stood before a crowd of activists, journalists, government leaders, celebrities, and kids gathered in the State Dining Room of the White House to announce a campaign that will ultimately define her—and part of her husband’s—time in Washington, D.C. The announced campaign, christened “Let’s Move!,” would pour as much as $1 billion of federal money over the next decade into reversing the growing epidemic of childhood obesity.

Fine-Dining Trends that Are Headed Your Way

In 2015, the single most popular dish on quick-serve restaurant menus will be a sumptuous curried goat sandwich served with fried lentils and a crispy tamarind-orange flatbread.

Shortly thereafter, thick, frosty duck confit milkshakes and turnip tots will take the fast food world by storm.

Then, by 2017, drive-thru windows will be overwhelmed by customers determined to get their hands on the latest menu sensation: big, brimming bowls of real Spanish-style paella, replete with fresh mussels and clams and saffron-infused rice.

Are Mascots Outdated?

Are Ronald, Jack, Wendy, and the King right for marketing in the 21st century?

More than a decade into the 21st century, it is safe to say we are living in a brave new world. Television, perhaps the pièce de résistance of last century, has given way to computers and, in turn, desktop computers and laptops may soon give way to tablets and smartphones.

McDonald's Adds to Board of Directors, Promotes Executive

McDonald’s Corporation announced that Don Thompson, president and chief operating officer, was elected to the company’s Board of Directors, effective immediately.

“Don is an exceptional leader, with tremendous knowledge of our business and the [quick-serve] industry,” says Andrew McKenna, chairman of McDonald’s Board of Directors. “With his strong global insights, he will bring valuable experience to our Board.”

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