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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
McDonald's Poised to Rival Starbucks Nationwide Starting Today
The chain's McCafe menu items will now be served from coast to coast, marking its biggest product launch in 30 years.
SoCal McDonald's Stores Introduce McCafe Brews
The espresso-based lineup will be available for $2.29 and up.
Philly McDonald's Host Hiring Day
Attendees will be able to apply for available jobs at the May 5 event.
Kidz Bop Hits McDonald's Happy Meals
Each Happy Meal will come with one of eight CDs with four hit Kidz Bop songs on it.
McDonald's Celebrates Earth Day
The burger chain's headquarters is awarded LEED certification.
Have a Cup of Joe on Us
Canadian McDonald's locations are launching a two-week promotion to introduce its Premium Roast coffee.
McCafe Lineup Comes to Tri-State McDonald's
New York coffee drinkers can finally get their fix at the Golden Arches.
U.S. Bank Offers McDonald's Franchisees Its Own Lending Program
The program will be available to U.S. franchisees starting mid-April.
Wells Fargo Cuts McDonald's Franchisees a Deal
The company will offer franchisees financing for acquisitions, rebuilds and relocations, equipment purchases, and more.
McDonald's Reponds to Concerns about Sustainable Potato Farming
The company will conduct a survey of current pesticide practices and share the key findings with its suppliers.
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