There is a constant murmur during the July 27, 2010, Congressional hearing before the Committee on Energy and Commerce. As politicians shuffle in and out from their burgundy leather seats, Ken Feinberg, made famous for distributing insurance claims to 9/11 victims and their families, stays still, hunched over the tabletop microphone in front of him.
McDonald's and its franchisees are looking to hire up to 50,000 new crew and restaurant management positions at restaurants across the country during a hiring event on April 19.
The one-day event will seek to bring in and hire a combination of both full- and part-time positions in close to 14,000 U.S. restaurants.
In 2007, Ludo Lefebvre did what no businessman should ever do: He made an important business decision out of fear.
Faced with the opportunity to use millions of dollars in investments to open a restaurant, the Los Angeles–based celebrity chef balked at committing himself to 10–15 years sweating in the same kitchen. Instead, he launched LudoBites, a series of temporary eateries that appear in different spaces around Los Angeles for a finite period of time—a few days here, a few weeks there—and then disappear after making Lefebvre heaps of money.
What do Bic underwear, Harley-Davidson wine coolers, and Jamba Juice soup have in common? They’re all ways companies have tried to extend their brands—and they all failed.
It shouldn’t have been a surprise that the rough and manly image of the Harley brand wouldn’t fit with the light and girly product attributes of a wine cooler, but the fates of other brand extensions are harder to predict.
Jimmy John’s and NASCAR.
McDonald’s and the Olympics.
Taco Bell and Major League Baseball.
Papa John’s and the National Football League.
With consumers increasingly difficult to reach given the fragmented media landscape, sponsorship has inherited a more accepted and important role in corporations’ marketing mix.
“Traditional media just doesn’t cut it as it used to and sponsorships provide an opportunity to tap into the key passion points of consumers,” says William Chipps, senior editor of the IEG Sponsorship Report.
While Democrats and Republicans battle over President Obama’s health care reform—a battle that intensified in January when U.S. District Judge Roger Vinson of Florida declared the reform unconstitutional—chain-store operators all over the country are struggling to figure out what they have to do right now to comply with the existing incarnation of the legislation.
McDonald's Corporation announced that it will contribute to the Japan disaster relief efforts with a donation of $2 million USD. The funds will be channeled through the International Federation of the Red Cross.
"The devastation in Japan has stunned and saddened the global community, and we're reaching out to help with this contribution," says Jim Skinner, McDonald's CEO. "We send our best to everyone affected by this disaster, including our employees and our customers."
McDonald's awarded Henny Penny Corporation the 2010 Worldwide Equipment Partnership of the Year at the McDonald's Equipment Supplier Summit.
Henny Penny's win is attributed to the introduction of the new LVE Series 200 fryer – designed specifically for the high-volume needs of McDonald's restaurants.
In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when they would have just as willingly paid regular price.
McDonald's Corporation announced its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the food served in its restaurants around the world is sourced from certified sustainable sources. The McDonald's SLMC requires that, over time, its suppliers will only use agricultural raw materials for the company's food and packaging that originate from sustainably managed land. This commitment is guided by a long-term vision and supported by an external, third-party annual evaluation process.