McDonald's

McDonald's Adds to Board of Directors, Promotes Executive

McDonald’s Corporation announced that Don Thompson, president and chief operating officer, was elected to the company’s Board of Directors, effective immediately.

“Don is an exceptional leader, with tremendous knowledge of our business and the [quick-serve] industry,” says Andrew McKenna, chairman of McDonald’s Board of Directors. “With his strong global insights, he will bring valuable experience to our Board.”

McDonald's Sees Positive Fourth Quarter

McDonald's Corporation announced that it saw positive results for the fourth quarter, including a global comparable sales increase of 5 percent.

"During 2010, we continued our efforts toward becoming our customers' favorite place and way to eat and drink – and customers rewarded us by visiting our restaurants more often," CEO Jim Skinner says.

"As a result, we generated strong sales and delivered profitable market share growth, along with higher global revenues, operating income and earnings per share."

The New Kids’ Meals

Kids’ menus have come a long way from the days when they were little more than sandwiches, soft drinks, and small fries for the small fries.

As parents increasingly seek out food that is healthful and nutritious for their children, particularly in light of America’s growing childhood-obesity crisis, restaurants have sought to provide menu items that are not only good for kids, but also taste great.

A Super-Sized Dilemma

In 2004, filmmaker Morgan Spurlock released a documentary, Super Size Me, that made waves across the foodservice sector and among American consumers. By eating nothing but McDonald’s food for 30 days and ordering the Super Sized version of a meal each time it was offered, Spurlock documented the negative physical toll an experiment like his could have on the human body.

McDonald’s Oatmeal Now Available Nationwide

McDonald's kicks off the new year with the national introduction of its new Fruit & Maple Oatmeal available for customers for breakfast and throughout the entire day. Delivering two of the three recommended daily servings for whole grains and about a half cup of fruit, Fruit & Maple Oatmeal is McDonald's first new breakfast offering since 2008.

Cheap Marketing Tips that Work

In the teeth of the recession, Back Yard Burgers developed a new, slimmed-down marketing strategy. The roughly 200-unit, Nashville, Tennessee–based chain cut costs across the board, developed a slick-looking website, and created a social media strategy centered on Facebook and Twitter.

But Ken King, a senior consultant with National Restaurant Consultants Inc., says this was a disaster.

“Their same-store sales in some stores are down as much as 20 or 30 percent,” King says. “They’re just not reaching the public at all.”

The 7 Trends of 2011

You can’t afford to miss these expert predictions.

Restaurant operators have spent 2010 in wait-and-see mode. The economy seems to have survived the financial collapse of 2008—survived being used quite literally here, as in, not died—and is even slowly growing. But consumers are still pinching pennies, and staying afloat in the restaurant industry remains about as difficult as ever.

Starbucks Twice as Good as McDonald's in Media Impact

Media measurement technology firm General Sentiment released its newest brand analysis, the Fall 2010 Fast Food Industry Report. The report highlights the brands that made the most significant media impact online between September and November. Despite declining nearly 20 percent since the summer, Starbucks still topped General Sentiment’s Impact Value rankings, more than doubling the totals of second and third place brands McDonald’s and Burger King.

HSUS Again Calls on McDonald's to Go Cage Free

Following food safety concerns recently highlighted by the largest egg recall in U.S. history, the Humane Society of the United States (HSUS) submitted a shareholder resolution Wednesday urging Oak Brook, Illinois–based McDonald’s Corporation to create a plan for transitioning its U.S. locations to cage-free eggs. Scientific studies have documented that cage-free egg facilities have significantly lower rates of Salmonella contamination than cage facilities.

Pages