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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
McDonald's Agrees to Look into Using Lower-Pesticide Potatoes
The Bard College Endowment, Newground Social Investment, and the AFL-CIO Reserve Fund have since withdrawn the shareholder resolution they filed on the subject.
Quick-Serve Growth Proves Recession Resistant
A new Technomic report finds the limited-service industry is bucking the trend.
McDonald's Responds to Cage-Free Controversy
McDonald's weighs in on the Humane Society's criticism for using eggs from caged hens.
Humane Society Asks McDonald's to Catch up to Its Competitors
The HSUS is asking shareholders to vote on whether McDonald's-U.S. should join Burger King, Quizos, Hardee's, and more in using eggs from cage-free hens.
Canadians Reinvent the Big Mac
For a limited time only the Mac Snack Wrap is coming to McDonald's locations across Canada.
McDonald's Franchisees Take Marketing into Their Own Hands
Southern California McDonald's franchisees launch a new Web site to help drive coffee drinkers to their stores.
Watchdog Group Demands Industry Value [the] Meal
Corporate Accountability International demands top fast food chains stop interfering with public health policy.
Wild Ride for McDonald's in February
Systemwide sales for McDonald's worldwide restaurants declined 4.6 percent for the month.
McDonald's Recognizes Managers Who Uphold Founder's Vision
The top 1 percent of McDonald's managers were awarded the 2008 Ray Kroc Award today.
Pepsi Fails McDonald's Test-Run
Although the quick-serve giant stocked bottled Pepsi products in some of its stores for more than a year, it is sticking with Coke.
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