McDonald's

HSUS Again Calls on McDonald's to Go Cage Free

Following food safety concerns recently highlighted by the largest egg recall in U.S. history, the Humane Society of the United States (HSUS) submitted a shareholder resolution Wednesday urging Oak Brook, Illinois–based McDonald’s Corporation to create a plan for transitioning its U.S. locations to cage-free eggs. Scientific studies have documented that cage-free egg facilities have significantly lower rates of Salmonella contamination than cage facilities.

McDonald’s Jumps on the Oatmeal Bandwagon

McDonald’s Corp. said it plans to roll out an oatmeal item to its more than 14,000 restaurants on Jan. 3.

Fruit & Maple Oatmeal, which has been in test since earlier this year, will be available all day long, with or without brown sugar, for $1.99. The item contains 290 calories with sugar and 260 calories without it.

Wake Up Breakfast Proteins

There is an answer to the age-old question of which came first, the chicken or the egg.

It’s definitely the egg—at least when it comes to breakfast. Few morning menus are without them. But these days, chicken and another popular poultry protein, turkey, are increasingly popping up on a.m. menuboards at quick-service and fast-casual restaurants.

2010 in Review

Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson

1. BK Sold to Brazilian Investors

Becoming the decade’s biggest restaurant buyout, No. 3 burger chain Burger King Corp. was acquired by 3G Capital, a New York firm backed by Brazilian investors, for $3.3 billion in September. —BC

2. The Food Truck Obsession

Give Your Customers a Break

Remember the tagline, “You Deserve a Break Today”? If you’re like me, you probably look back fondly on those days when McDonald’s made it a mantra. The line signaled the spirit of the industry at the time—people really enjoyed going to fast food restaurants, and quick serves really provided a needed break from the stress and boredom of the everyday.

McDonald’s and EDF Celebrate 20 Years of Sustainability

Twenty years ago this month, McDonald’s Corp.and Environmental Defense Fund (EDF) embarked on a groundbreaking collaboration to change the way environmental progress is achieved. Since then, both EDF and McDonald’s have maintained partnership and collaboration as key ingredients to achieving sustainable solutions and continuous improvement around environmental innovation.

McDonald's Wants You to Hunt for New McCafé Entry

This week, McDonald’s USA is introducing the newest addition to the core McCafé beverage line Caramel Mocha—a blend of caramel, mocha, and espresso topped with whipped cream and caramel drizzle, offered hot or iced. The company’s first venture into the seasonal beverage market, McDonald’s USA is launching McCafé Caramel Mocha nationwide just in time for the holiday season to further build on the success of the core McCafé line.

McDonald’s Elects New President of Europe Division

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The McDonald's Corporation Board of Directors today elected Steve Easterbrook, currently McDonald's Executive Vice President and Global Chief Brand Officer, as President of McDonald's Europe effective Dec. 1, 2010.

Easterbrook, previously CEO of McDonald's United Kingdom and President of Europe's Northern Division, succeeds Denis Hennequin, who will resign from McDonald's on November 30, 2010 to become Chief Executive Officer of the Accor Hotels Group.

McDonald's European Exec to Leave Post

McDonald's Corporation announced that Denis Hennequin will resign as president of McDonald's Europe to become CEO of the Accor Hotel Group. He leaves his McDonald's position effective November 30.

As president of McDonald's Europe, Hennequin was responsible for more than 6,800 McDonald's restaurants in 39 European countries, which generated $9.3 billion in revenues for McDonald's in 2009.

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