This month last year, First Lady Michelle Obama stood before a crowd of activists, journalists, government leaders, celebrities, and kids gathered in the State Dining Room of the White House to announce a campaign that will ultimately define her—and part of her husband’s—time in Washington, D.C. The announced campaign, christened “Let’s Move!,” would pour as much as $1 billion of federal money over the next decade into reversing the growing epidemic of childhood obesity.
It’s the New Year, and I would like to expound on some ideas I have for 2011, as well as look at some of the areas that may—or definitely will—affect the way we do business in the coming year. Welcome to Roy’s World.
In 2015, the single most popular dish on quick-serve restaurant menus will be a sumptuous curried goat sandwich served with fried lentils and a crispy tamarind-orange flatbread.
Shortly thereafter, thick, frosty duck confit milkshakes and turnip tots will take the fast food world by storm.
Then, by 2017, drive-thru windows will be overwhelmed by customers determined to get their hands on the latest menu sensation: big, brimming bowls of real Spanish-style paella, replete with fresh mussels and clams and saffron-infused rice.
More than a decade into the 21st century, it is safe to say we are living in a brave new world. Television, perhaps the pièce de résistance of last century, has given way to computers and, in turn, desktop computers and laptops may soon give way to tablets and smartphones.
McDonald’s Corporation announced that Don Thompson, president and chief operating officer, was elected to the company’s Board of Directors, effective immediately.
“Don is an exceptional leader, with tremendous knowledge of our business and the [quick-serve] industry,” says Andrew McKenna, chairman of McDonald’s Board of Directors. “With his strong global insights, he will bring valuable experience to our Board.”
Catalyst, a nonprofit organization supporting expanded opportunities for women in the workplace, announced that McDonald's Corporation received a 2011 Catalyst Award for its global women's initiative.
Kaiser Permanente and Time Warner Inc. were also honored with the award.
McDonald's Corporation announced that it saw positive results for the fourth quarter, including a global comparable sales increase of 5 percent.
"During 2010, we continued our efforts toward becoming our customers' favorite place and way to eat and drink – and customers rewarded us by visiting our restaurants more often," CEO Jim Skinner says.
"As a result, we generated strong sales and delivered profitable market share growth, along with higher global revenues, operating income and earnings per share."
Kids’ menus have come a long way from the days when they were little more than sandwiches, soft drinks, and small fries for the small fries.
As parents increasingly seek out food that is healthful and nutritious for their children, particularly in light of America’s growing childhood-obesity crisis, restaurants have sought to provide menu items that are not only good for kids, but also taste great.
In 2004, filmmaker Morgan Spurlock released a documentary, Super Size Me, that made waves across the foodservice sector and among American consumers. By eating nothing but McDonald’s food for 30 days and ordering the Super Sized version of a meal each time it was offered, Spurlock documented the negative physical toll an experiment like his could have on the human body.
McDonald's kicks off the new year with the national introduction of its new Fruit & Maple Oatmeal available for customers for breakfast and throughout the entire day. Delivering two of the three recommended daily servings for whole grains and about a half cup of fruit, Fruit & Maple Oatmeal is McDonald's first new breakfast offering since 2008.